Mar 14, 2024 | Articles, Artificial Intelligence, Creative Strategy, Digital Innovation
Inhabitancy by Design for Place X A New Era in the Creation of Spatial Experiences and Narratives We live in an intricately interconnected world. A world where digital and physical, play and learning, working and dwelling increasingly interlace with the delicacy of a...
Jan 2, 2024 | Artificial Intelligence, Creative Strategy, Digital Innovation, Experience Design, Featured, The Experience Economist
Our Lives in the Uncanny Virtuality You may have heard of The Uncanny Valley, and you may have faced it more than once. The phenomenon was first coined and described by the Japanese roboticist Masahiro Mori in an article published in 1970. Mori identified the...
Jul 29, 2023 | Articles, Cultural Heritage, Featured, Live, Museums, Spatial Narrative, Storytelling, The Experience Economist
Go to all blog posts The Past Reimagined Making cultural heritage relevant and popular to new generations When we explore our past, it is not because we want to go back to what our ancestors were but because we search for our connection to the stories, the songs, the...
Jan 27, 2023 | Experience Design, Spatial Narrative
Go to all blog posts How Spaces Become Places Sometime last year, we were finally presented with the opportunity to return to face-to-face conferences, expos and meeting around the world. Many were reminded that when you walk into a room full of people sharing that...
Dec 15, 2022 | Experience Design
Go to all blog posts Interview With David Bassuk: Using Spatial Narrative for Experience Design Experience designers and storytellers across industries are finding new ways of creating engaging audience journeys. Storytelling, for instance, has been an excellent way...
Jul 25, 2022 | Experience Design, Featured, The Experience Economist
Go to all blog posts How character development can elevate your guest experiences Great character development creates more opportunities for storytelling in projects across different industries. Any story needs characters, and in good stories, they are well-thought...
Jun 27, 2022 | Brand storytelling, Featured, The Experience Economist
Go to all blog posts There is no such thing as a singular brand story Learn what a brand story is and how multiple narratives form and evolve as part of a storyverse Most probably, you have heard before that a brand is like a person. It has traits that we might like...