While the main focus of a guest experience design is usually the on-location interactions, going beyond this has an enormous potential.
A better guest experience with a BEFORE-DURING-AFTER strategy
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ADVENTURELAB BLOG
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Five creative strategy tactics for your story-based experiences
Learn about five simple steps you need to take when defining the creative strategy to design a rich story-based experience.
Integrating the narratives of The New Normal in experience design
The imposed regulations and pandemic development has created a narrative of what The New Normal may become.
Six lessons to learn from the past six months of a pandemic
On September 11th the world marked six months since the pandemic began officially. In this period, we saw ups and downs, good and bad events, but in this article, we want to focus on the good lessons to be learned and bring some inspiring examples from different...
Unlocking the power of the unlimited story
There are so many wonderful places and spaces that are more than meets the eye. Beneath their surfaces, they harbour a story or a piece of history that are capable of creating connections with those fortunate enough to visit them. Pass a point or turn a rock, and there you will find that special something that makes your being there even more special.
The future of creative work and how to keep up
There is no need to beat around the bush. Times are tough throughout the creative industries. For location-based and themed entertainment professionals, in particular, lock-downs and prolonged reopenings with limited attendance have had a massive impact…
Go Beyond the Hype and Embrace the Future You
Unless you have resided under the proverbial rock since summer, it is very evident that we are now in the season of courses and conferences. And let’s be honest, there are some brilliant opportunities to gain both inspiration and knowledge that is applicable to the...
Designing the infinite team network
This week, we were yet again in a creative development meeting with one of our partners in the UK. Next week, we’ll do a follow-up session. For each of these, none of us will leave our respective hometowns of Aarhus or London. Our travel time is down to the time it...
Build A Design Culture To Create Superior Brand Experiences
The interaction and engagement that will enable your customers to experience your brand and its values, meaning and message, is often defined as the brand experience. Sometimes, the design of your experience is presented and thought of as basic outlines for user...
Why Museums Should Let In “The Wrong Audience”
Sometimes, cherubs in airports make people react in unexpected ways. I recently shared a video online from something that could very well have been from a museum, but it was not. Quite a few people were as amused as I was of the small cherub eloping a classic Rubens'...
Storytelling By Design
A story is not just a story. You may be perfectly capable of writing a great short story, but that does not mean you are great at copywriting. You may be great at ads, but that does not mean that you are at the same level, when developing a core story. And you may be...
Experience Design Beyond The Screen
Over the last couple of weeks, I have had to opportunity to speak about Beyond The Screen Experience Design on several occasions. My audience has been experience design students, media education professionals and experience professionals. The interest and positive...
New Year, New Habits. For Some, It’s Not Optional.
You know the clichéd phrase, A New Year A New You, widely used in a multitude of variations to lure us into the gym, setting new goals for our private weigh-ins, and take a fresh look at what we eat, wear and do. However overused the phrase may be, it is nonetheless...
Accelerate Your Brand Evolution with Hybrid Thinking
Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature, a hybrid is a new creation, often...
Your questions answered by Adrian Fisher, the world’s leading maze designer
Adrian Fisher is internationally renowned as the world’s leading maze designer, specialising in custom designed visitor attractions such as Mirror Mazes, Landscape Mazes, Panel Mazes, Dark Rides and Magic Mansions. We asked The Experience Economist readers for their...
5 Questions for Arne Kvorning
Some, if not many, consider you something else other than what is traditionally thought of as an architect. Is that true? Could you perhaps be described as an architect of physical experiences? I actually think that 'architect of physical experiences’ should be the...
Leisure begins to think big
Global Real Estate Experts, July 27, 2018 The importance of leisure and experience is encouraging a new generation of attractions. “The new landmark leisure concepts break out of the box and sometimes they even break the mould,” says Klaus Sommer Paulsen, founder and...
A Customer-Centric Guide To The Retail Space Of The Future
Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still shopping, and they still need places where they can go. The future retail...
Experience Design Can Help Win Customers’ Hearts And Minds
As retail and leisure come together to create spaces of value, we need to apply a more detailed and nuanced approach to designing moments and memories that these physical and digital places will represent. Thinking and planning in terms of multidimensional experience...
Retail And Leisure Combine To Create Spaces Of Value
According to Warren Buffett, traditional retail is dead. The billionaire investor also believes that, in 10 years, the retail industry will look nothing like it does now. Department stores are already online, and changes in the way people spend their money make them...
Mirror, Mirror On The Wall, What Will Make Your Travel Brand Thrive Or Fall?
The travel industry needs to recognise that its game has and will continue to change. Travellers and the world they explore have evolved. Mottos about the best destinations, claims for superior service levels, and other obvious reasons for buying travel industry...
Go Beyond Activation With Brand Adventures
Have you ever met someone representing your customers who asked to be taken on a customer journey? Did you ever hear someone other than marketing professionals who were craving some brand activation? I bet the chances are very slim. Why not challenge yourself and your...
The New Experience Business Trends That Might Change Your Brand
Any marketer involved in branding in 2017 is almost certain to be involved in experience design or experience management in one way or the other. As with many disciplines, experience design itself is dynamic and in a continuous state of flux, where seasoned...
A Quick Guide To Being A Marketing Innovator
It’s that time of year when it’s easy to become overwhelmed with ideas on how to become the new you, whether it’s joining this or that course, listening to a webinar, or signing up to a fast-track programme to success. It’s also a time of year when it’s easy to...
Three Cornerstones To Making More Of The Retail Experience
The CEO of a successful retail franchise once shared his prescient view with the management of a shopping mall during a meeting on how to make their retail space successful: “If you don’t have family entertainment, families will not visit your mall.” In other words,...
Once Upon A Time … How To Tell Your Brand Story
Throughout human history storytelling has confirmed shared culture and beliefs, passed knowledge down from one generation to the next, and helped humans understand the world around them. The significance of stories is embedded in our collective mindset, so it’s no...
The Value Of Valuable Spaces
At AdventureLAB, much of our work can be defined as adding value to a place or creating a place of value altogether. To do this successfully, we strongly believe the concept of value has to have a deeper meaning than that of the monetary payoff for the owner or...
Whatever Happened To Retail’s Role As The Third Place?
The retail environment has never been more competitive. Shop closures are regularly in the news and the idea of “well-established” more often means “old,” rather than “enduring.” While hanging on for survival, however, many retailers seem to have forgotten what made...
Make Your Brand A Hero With Social Media Storytelling
Would you like your brand to be conceived as a true and relatable hero? This is hard to achieve through traditional marketing communication of features and benefits, but by combining storytelling and social media you can add another dimension to your relationship with...
Eight Recommendations For Designing Your Customer Experience Program
Unless you have been performing your marketing tasks from under a rock in a cave somewhere, you will have noticed the increased focus on customer experiences and their value to the retailer. Integrated experience strategies can help build and increase attention,...