How Spaces Become PlacesSometime last year, we were finally presented with the opportunity to return to face-to-face conferences, expos and meeting...
How Spaces Become Places
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Interview with David Bassuk
Interview With David Bassuk: Using Spatial Narrative for Experience DesignExperience designers and storytellers across industries are finding new...
How character development can elevate your guest experiences
How character development can elevate your guest experiencesGreat character development creates more opportunities for storytelling in projects...
There is no such thing as a singular brand story
A core brand story is not a static structure — it branches out into different storylines with new developments and event.
The Power of Mobile Storytelling
The Power of Mobile StorytellingAs we are approaching the spring and summer season for tourism and leisure, we gathered a few insights into...
Predictions for 2022 in the leisure industry
Predictions for 2022 in the Leisure IndustryIn this article, we underline some of our predictions for 2022 for the attractions industry, but not...
Establishing a Creative Strategy
Establishing a creative strategyHow often do you jump to the creative stage of a project, skipping strategy, planning, and even research? We all can...
IAAPA Expo Europe 2021 Impressions
Impressions from IAAPA Expo Europe 2021In this issue of The Experience Economist, we are making a summary of what we have observed and learnt at...
5 areas where your brand story lives and grows
5 areas where your brand story lives and growsNo matter what industry you are active in, you have a brand, therefore you also have a brand story. It...
The audience expectations and behaviour in the post-COVID world
Last year we were wondering how to operate with all the restrictions in order. Now we begin considering what to do next after the reopening of the...
3 things about IP adaptation you need to know
One of the wonderful things about international and cross-cultural collaborations is that we can meet and interact with our favourite franchises in...
A better guest experience with a BEFORE-DURING-AFTER strategy
While the main focus of a guest experience design is usually the on-location interactions, going beyond this has an enormous potential.
Five creative strategy tactics for your story-based experiences
Learn about five simple steps you need to take when defining the creative strategy to design a rich story-based experience.
Integrating the narratives of The New Normal in experience design
The imposed regulations and pandemic development has created a narrative of what The New Normal may become.
Six lessons to learn from the past six months of a pandemic
On September 11th the world marked six months since the pandemic began officially. In this period, we saw ups and downs, good and bad events, but in...