How Spaces Become PlacesSometime last year, we were finally presented with the opportunity to return to face-to-face conferences, expos and meeting...
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How Spaces Become PlacesSometime last year, we were finally presented with the opportunity to return to face-to-face conferences, expos and meeting...
Interview With David Bassuk: Using Spatial Narrative for Experience DesignExperience designers and storytellers across industries are finding new...
How character development can elevate your guest experiencesGreat character development creates more opportunities for storytelling in projects...
A core brand story is not a static structure — it branches out into different storylines with new developments and event.
The Power of Mobile StorytellingAs we are approaching the spring and summer season for tourism and leisure, we gathered a few insights into...
Predictions for 2022 in the Leisure IndustryIn this article, we underline some of our predictions for 2022 for the attractions industry, but not...
Establishing a creative strategyHow often do you jump to the creative stage of a project, skipping strategy, planning, and even research? We all can...
Impressions from IAAPA Expo Europe 2021In this issue of The Experience Economist, we are making a summary of what we have observed and learnt at...
5 areas where your brand story lives and growsNo matter what industry you are active in, you have a brand, therefore you also have a brand story. It...
Last year we were wondering how to operate with all the restrictions in order. Now we begin considering what to do next after the reopening of the...
One of the wonderful things about international and cross-cultural collaborations is that we can meet and interact with our favourite franchises in...
While the main focus of a guest experience design is usually the on-location interactions, going beyond this has an enormous potential.
Learn about five simple steps you need to take when defining the creative strategy to design a rich story-based experience.
The imposed regulations and pandemic development has created a narrative of what The New Normal may become.
On September 11th the world marked six months since the pandemic began officially. In this period, we saw ups and downs, good and bad events, but in...