Interview With David Bassuk: Using Spatial Narrative for Experience Design
Experience designers and storytellers across industries are finding new ways of creating engaging audience journeys. Storytelling, for instance, has been an excellent way to build experiences that unfold on narratives. But storytelling doesn’t stop at scripts or characters. At AdventureLAB, we use storytelling as a design method, for instance. Another particular application is for creating spatial narratives. To expand on this topic, we invited David Bassuk to share his thoughts and experience with us.
Director, Producer, Educator
Currently Professor of Acting in the Conservatory of Theater Arts at Purchase College, SUNY, School of the Arts & Creative Director of White Horse Immersive in Hangzhou, China. His teaching explores the integration of theatre, transmedia storytelling, gameplay and the design of immersive narratives and storyworlds. Directs in professional acting programs, mentors students in stage directing, creative writing and designing experimental performances. Current projects include working with UNAMI, The United Nations Assistance Mission for Iraq designing a project called “Futurers2050” a game played across Iraq aimed at building youth motivation on the issue of water scarcity.
Thank you, David, for taking the time to share your thoughts on this interesting subject. First, can you tell our readers what spatial narrative is and how you work with it?
A spatial narrative is one where the immersive experience of moving through space accumulates meaning differently than in a linear story. Here a story is encountered rather than explained.
The space becomes a container for discovery and interaction, offering a meaningful engagement between the storyteller and the audience as they discover narrative elements while exploring the scenic and game potential afforded by the space.
What elements need to be considered when we create a spatial narrative?
Architectural elements are critical to our understanding and can predict and even shape what happens in a location. Additionally, spatial narratives employ architectural space to create opportunities for experiences and storytelling, determining the content of engagement and sometimes even inspiring values. Beyond the architecture and physical design, the space offers the potential for opportunities for all kinds of attention gathering. Using puzzles, games, and all types of storytelling for numerous industries, institutions, or businesses, the space has the potential to activate engagement.
What are the main advantages of adopting such an approach?
The advantage is that the audience engages in the discovery process, which enhances their involvement within the spatial narrative.
What are some challenges creators meet when expanding narratives into a space?
The hunger for immediate clarity can be challenging. A spatial design is meant to slow the audience down and provide obstacles for them to have a more meaningful experience.
How do you invite the audience into these spaces, especially when they are not eager to participate?
When the audience is not eager to participate, there are many tools to invite them, including reframing their mindset to see participation as a goal. The experience designer must persuade, cajole, and enchant the audience into a deeper level of engagement.
Can you tell us an example of a project you worked on that made you proud / or took your application of the discipline to a new level?
An example that comes to mind is when I created the story and game design of a theme park in China. I designed a narrative about the discovery of ancient alien life forms and their creation of a lost civilization, all within the mythology of the ancient Mayans. My project was part of the Ocean Flower Island theme park in Hainan. An experience filled with scientific learning, an enjoyable story, and complex games and social interactions.
What do you think are the opportunities and challenges presented by Virtual Reality for spatial narrative design?
Whether real or virtual, spaces have human interaction as the dominant element. Virtual spaces are more transformational; however, each has doorways or portals, clues to be found in spaces, and social interactions based on proximity and the opportunities of the design.
December 15th, 2022
How character development can elevate your guest experiencesGreat character development creates more opportunities for storytelling in projects across different industries.Any story needs characters, and in good stories, they are well-thought and well-designed. They...
There is no such thing as a singular brand storyLearn what a brand story is and how multiple narratives form and evolve as part of a storyverseMost probably, you have heard before that a brand is like a person. It has traits that we might like or not; it takes action...
The Power of Mobile StorytellingAs we are approaching the spring and summer season for tourism and leisure, we gathered a few insights into mobile-based experience design focusing on storytelling. These guidelines are drawn from some of our current observations into...
Predictions for 2022 in the Leisure IndustryIn this article, we underline some of our predictions for 2022 for the attractions industry, but not only. The year 2022 seems to be a good opportunity to summarise and implement the lessons learned in the previous year. We...
Establishing a creative strategyHow often do you jump to the creative stage of a project, skipping strategy, planning, and even research? We all can be honest and say that we did it at least once. Undoubtedly, creative processes allow us to be free in our thinking,...
Impressions from IAAPA Expo Europe 2021In this issue of The Experience Economist, we are making a summary of what we have observed and learnt at IAAPA Expo Europe with relevance to storytelling. IAAPA Expo was an excellent opportunity to finally see old and new...
AdventureLAB is organizing a three-day event in March 2023, facilitated by Klaus Sommer Paulsen in collaboration with creative director and educator David Bassuk.
The participants will explore new ways of using space to create unique experiences for visitors with game and play, interaction, immersive storytelling and more. We will work with methods and tools that transform spaces from passive backgrounds into living stories that attract, engage and retain visitors.