Storytelling Without Words

Design and create story experiences beyond

the limits of words or language

4-Week Online Course with Diploma

October 3-10-17-24, 2024

You will learn:

  • How to master audience engagement through non-linguistic narrative experiences

  • How to use the language of symbols and metaphors to communicate ideas
  • How to enhance immersion through environment and context

  • How to use sensory and emotional coding to guide and influence diverse audiences

… and much more in just 4 weeks!

Dates: October 3-10-17-24, 2024
Time: 8 – 10 PM CET / 2-4 PM ET
4 weekly 2-hour sessions
Attendance: Online on Zoom
Language: English
Group Size: 8 attendees or less
Registration Closes: September 26, 2024

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Course Description

Storytelling Without Words

Harness the power of unspoken narratives with our new Storytelling Without Words online course. This transformative learning journey equips you with innovative techniques to create stories that resonate deeply with audiences by appealing to their senses and emotions rather than relying solely on words.

Through this course, you’ll master the intricacies of non-verbal experiential storytelling, making optimum use of symbols and metaphors to transmit complex ideas. You learn to navigate the landscape of sensory and emotional coding, creating immersive environments where narratives can be personally experienced without any linguistic barriers.

The sessions give you a versatile toolbox, sharpening your skills in designing compelling narrative structures that can be seamlessly applied across diverse mediums and projects.
Enrol now to cultivate a skill set that will elevate your storytelling abilities and profoundly connect with audiences across linguistic and cultural boundaries.

By the end of the course, participants from various fields will have a dynamic toolbox of storytelling techniques, adaptable to any medium. Whether designing a themed or branded experience, directing a film, creating a comic, creating an art piece, running an advertising campaign, or creating a learning module, the skills gained from this course will be invaluable.

Participants who complete all four sessions will get a printable digital diploma and exclusive access to the AdventureLAB Academy Alumni online group.

As preparation for this course, we strongly recommend our Integrated Storytelling Fundamentals course, but it is not a prerequisite for participation.

Highlights from the online introduction

Course Structure

  • 25% 25%

Session 1:

Non-Linguistic Story Experience Design

Our learning journey begins by diving into the core concept of building narratives without verbal or written language. In this session, we uncover the secrets of designing experiences that grip the heart and mind, using techniques that transcend the common reliance on words.

  • 50% 50%

Session 2:

Symbolic and Metaphorical Languages

Discover how to use symbols and metaphors to convey emotions and ideas. In this session, we’ll reveal the true power of audiovisual cues, which transverse language barriers, and demonstrate how effectively they can be integrated into your narratives.

  • 75% 75%

Session 3:

Sensory and Spatial Narratives

Venture into sensory and spatial narratives and learn to tease and engage the audience’s senses without overwhelming them. During this session, we tap into the power of emotions and extra-sensory cues to enhance your storytelling impact.

  • 100% 100%

Session 4:

Engagement, Immersion and Emersion Without Words

Master the concepts of engagement, immersion, and emersion, all without depending on verbal or written language. We will combine all course content into strategies for designing experiences that can hold  and captivate audiences to the point of story retelling, without the need for words.

AdventureLAB Academy
Storytelling Without Words

This course is for:

In essence, any individual or professional who is invested in understanding and exploring the possibilities and opportunities of non-linguistic storytelling, including:


  • Creative Professionals
  • Storytellers and Writers
  • Themed and Branded Experience Professionals
  • Graphic Novelists and Comic Book Creators
  • Photographers and Visual Artists
  • Marketers and Advertisers

Some of the benefits of attending AdventureLAB Academy courses include:


  • New and updated theories and practices immediately applicable to your interests or projects.
  • Interactive online sessions with a limited number of attendees.
  • International course participants with diverse multidisciplinary backgrounds and perspectives.
  • Membership in our online Integrated Storytelling alumni when the course is completed.
Integrated Storytelling by Design Concepts, Principles and Methods for New Narrative Dimensions

Free copy of "Integrated Storytelling by Design" included!

All course participants will receive a complimentary digital copy of Integrated Storytelling by Design: Concepts, Principles, and Methods for New Narrative Dimensions by Klaus Sommer Paulsen, describing some of the theories and methods used as the basis for this course.

Used as a design method, Integrated Storytelling creates a synergy between the story and the experience while empowering the audience with new roles and ways to immerse themselves in engaging, memorable moments.

Learn more about the book and the principles on


Integrated Storytelling by Design:
Concepts, Principles, and Methods for New Narrative Dimensions
Published 2021 by Routledge, Taylor & Francis
ISBN 9781003014454

Your Course Instructor

Klaus Sommer Paulsen
MA IT Interaction Design & Multimedia

CEO & Founder of AdventureLAB
Associate Professor, VIA Film & Transmedia

The course is developed and presented by Klaus Sommer Paulsen, author of Integrated Storytelling by Design, an award-winning creative strategist, concept developer and designer.

Klaus’ involvement with professional training and education goes back to 1995. He is an Associate Professor with VIA Film & Transmedia and Course Director of the new international programme Film and Transmedia Storytelling with Generative AI. He has designed and led courses and programs for companies, associations and learning institutions, bringing theory and practice together from design thinking, integrated marketing, hybrid innovation and experience design.

His trademark as an instructor, lecturer and facilitator is highly interactive sessions focused on building knowledge and skills for immediate use by the participants.

Appraisal for AdventureLAB Academy

The nature of storytelling is changing, and Klaus has very deep and original thinking. He provides useful frameworks, assignments, and session facilitation. I like many of the different frameworks and ideas so it’s hard to call out some over others.

Anthony Weiler

StorySpark Design




Time left to register








Course fee € 535

excluding VAT where applicable

The course fee includes access to all four sessions, online course material and the e-book version of “Integrated Storytelling by Design” by Klaus Sommer Paulsen (Routledge Taylor & Francis)

Please note a 6% fee will be added if the course fee is invoiced and paid via PayPal.


If you want to reserve one of the limited seats available, please use the registration button below.

You can contact the course instructor with any questions about the program:

Klaus Sommer Paulsen


In preparation for the Storytelling Without Words online course, we invite everyone interested to join us for a free introductory webinar.

THURSDAY, AUGUST 22, from 20:00 CET (2:00 pm ET) to 21:00 CET (3:00 pm ET)..

Integrated Storytelling Course Diploma


How do I sign up for the course?

Send an email to to register or use the registration button above.

What is the registration process?

Once we receive your registration request, you will receive an invoice with the course fee. Please note that your seat has not been secured until we receive your payment. Once your payment is received, you will get an invitation to the online sessions.

Will I get a diploma?

Yes, once you have completed the course, you will receive a personal course diploma as a PDF.

How much time should I plan to spend on the course?

Besides the 2-hour online sessions, there will be some homework in preparation for each session. In general, we would recommend setting aside 4-8 hours for preparations each week. However, how much time you  actually spend is your own choice, as preparations are often exploring the course topics related to your own project or interest.

Storytelling Without Words is available in multiple formats

Storytelling Without Words is a Course +, meaning the content and training methods are also available as a customised online or on-location Course dedicated to your team, WorkShop, MasterClass, Talk or Keynote, and our facilitated LAB processes. All of these can also be presented in Danish. Contact us to learn more.






AdventureLAB Academy alums represent brands such as

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Other Courses

Integrated Storytelling Fundamentals

Online Course +

Learn how to use storytelling to design the next level of audience-centric themed and branded story experiences.

Integrated Storytelling by Design in 16:9 Format

Creative Strategy in the Age of AI

Online Course +

Learn how to enhance your creative process from concept to design
with Generative AI.

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