Mastering Creative Strategy in the Age of AI

Enhance your creative process from concept to design

with Generative AI

4-Week Online Course with Diploma

NOW OPEN for registration: July 10-17-24-31 , 2024

You will learn:

  • How to research and develop creative strategies with AI
  • How to ideate and visualise concepts with AI
  • How to develop and inhabit a core story with AI
  • How to model and enhance your creative workflow with AI

… and much more in just 4 weeks!

Dates: July 10-17-24-31 , 2024
Time: 8 – 10 PM CET / 2-4 PM ET
4 weekly 2-hour sessions
Attendance: Online on Zoom
Language: English
Group Size: 8 attendees or less
Registration Closes: July 3, 2024

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The Uncanny Valley (Source: Wikipedia Commons)

Course Description

Mastering Creative Strategy in the Age of AI

is a groundbreaking and transformative online course designed for storytellers, experience designers, and individuals stepping into the realm of creativity enhanced by AI. This course will guide you through the intersection of creative strategy and AI, helping you harness the power of emerging technologies to drive your creative process, focusing more on enabling you to assess and apply new principles for the foreseeable future rather than merely current tools and trends.

The course consists of 4 interactive and open sessions for discussion and exploration, allowing the attendees to work with – and get feedback on – their own ideas and projects. Because of this, the number of courses is limited to 8 persons.

Upon completing this course, participants will be well-equipped to navigate the AI landscape, incorporate AI into their innovative strategies, and redefine their creative processes to leverage AI and system thinking effectively.

Participants who complete all four sessions will also get a printable digital diploma and exclusive access to the AdventureLAB Academy Alumni online group.

As preparation for this course, we strongly recommend our Integrated Storytelling Fundamentals course, but it is not a prerequisite for participation.

Course Structure

  • 25% 25%

Session 1:

Navigating the AI Landscape

In the first session, participants will become well-acquainted with the AI landscape. Understanding AI and its impact on creativity is critical for successfully integrating it into creative strategies.

Key topics include

  • AI and its impact on creative industries
  • Recognising AI opportunities and challenges
  • Understanding the ethical aspects of using AI for creative pursuits
  • 50% 50%

Session 2:

Exploring AI from Strategy to Concept

Session 2 focuses on the role of AI in developing creative strategies and concepts. Here, you’ll learn how to balance and integrate AI with human ingenuity.

Key topics include:

  • Implementing AI into ideation and brainstorming processes
  • Developing concepts and ideas supported by AI
  • Balancing human innovation and AI augmentation
  • 75% 75%

Session 3:

Exploring AI from Story to Experience

The third session delves into the transformative role of AI in storytelling and experience creation. We will explore how AI can elevate narratives and engage audiences in unprecedented ways.

Key topics include:

  • Incorporating AI into narrative structures
  • Utilising AI for personalised and interactive storytelling
  • Designing captivating, AI-enhanced experiences
  • 100% 100%

Session 4:

Reimagining the Story Design Process

Our final session centres on advancing the creative process to include AI. Discover how to integrate AI tools into your workflow, leading to novel creative outputs.

Key topics include:

  • Designing the creative process as a system
  • Implementing AI into creative processes
  • Understanding an iterative approach to AI implementation
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Key Image for AdventureLAB Academy's online course

This course is for:

In essence, any individual or professional who is invested in understanding, exploring and leveraging AI’s impact on the creative process, including:


  • Creative Professionals
  • Storytellers and Writers
  • Experience Designers
  • Themed and Branded Experience Professionals
  • Entertainment Technology Enthusiasts
  • Cultural Heritage Professionals
  • AI Team Leaders in Creative Industries
  • Educators and Academic Researchers

Some of the benefits of attending AdventureLAB Academy courses include:


  • New and updated theories and practices immediately applicable to your interests or projects.
  • Interactive online sessions with a limited number of attendees.
  • International course participants with diverse multidisciplinary backgrounds and perspectives.
  • Membership in our online Integrated Storytelling alumni when the course is completed.
Integrated Storytelling by Design Concepts, Principles and Methods for New Narrative Dimensions

Free copy of "Integrated Storytelling by Design" included!

All course participants will receive a complimentary digital copy of Integrated Storytelling by Design: Concepts, Principles, and Methods for New Narrative Dimensions by Klaus Sommer Paulsen, describing some of the theories and methods used as the basis for this course.

Used as a design method, Integrated Storytelling creates a synergy between the story and the experience while empowering the audience with new roles and ways to immerse themselves in engaging, memorable moments.

Learn more about the book and the principles on


Integrated Storytelling by Design:
Concepts, Principles, and Methods for New Narrative Dimensions
Published 2021 by Routledge, Taylor & Francis
ISBN 9781003014454

Your Course Instructor

Klaus Sommer Paulsen
MA IT Interaction Design & Multimedia

CEO & Founder of AdventureLAB
Associate Professor, VIA Film & Transmedia

The course is developed and presented by Klaus Sommer Paulsen, author of Integrated Storytelling by Design, an award-winning creative strategist, concept developer and designer.

Klaus’ involvement with professional training and education goes back to 1995. He is an Associate Professor with VIA Film & Transmedia and Course Director of the new international programme Film and Transmedia Storytelling with Generative AI. He has designed and led courses and programs for companies, associations and learning institutions, bringing theory and practice together from design thinking, integrated marketing, hybrid innovation and experience design.

His trademark as an instructor, lecturer and facilitator is highly interactive sessions focused on building knowledge and skills for immediate use by the participants.

Appraisal for AdventureLAB Academy

Strongly recommended for anyone from newly sprouting creatives to seasoned corporate marketers. Klaus will truly change the way you inform, educate, entertain, engage with, and involve your audience.

John Kolesar

Solomon Group




Time left to register








Course fee € 535

excluding VAT where applicable

The course fee includes access to all four sessions, online course material and the e-book version of “Integrated Storytelling by Design” by Klaus Sommer Paulsen (Routledge Taylor & Francis)

Please note a 6% fee will be added if the course fee is invoiced and paid via PayPal.


If you want to reserve one of the limited seats available, please use the registration button below.

You can contact the course instructor with any questions about the program:

Klaus Sommer Paulsen


In preparation for the Creative Strategy in the Age of AI online course, we invite everyone interested to join us for a free introductory webinar on

MONDAY, JUNE 17, from 20:00 CET (2:00 pm ET) to 21:00 CET (3:00 pm ET).

Integrated Storytelling Course Diploma


How do I sign up for the course?

Send an email to to register or use the registration button above.

What is the registration process?

Once we receive your registration request, you will receive an invoice with the course fee. Please note that your seat has not been secured until we receive your payment. Once your payment is received, you will get an invitation to the online sessions.

Will I get a diploma?

Yes, once you have completed the course, you will receive a personal course diploma as a PDF.

How much time should I plan to spend on the course?

Besides the 2-hour online sessions, there will be some homework in preparation for each session. In general, we would recommend setting aside 4-8 hours for preparations each week. However, how much time you  actually spend is your own choice, as preparations are often exploring the course topics related to your own project or interest.

Mastering Creative Strategy in the Age of AI is available in multiple formats

Creative Strategy in the Age of AI is a Course +, meaning the content and training methods are also available as a customised online or on-location Course dedicated to your team, WorkShop, MasterClass, Talk or Keynote, and our facilitated LAB processes. All of these can also be presented in Danish. Contact us to learn more.






AdventureLAB Academy alums represent brands such as

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Other Courses

Integrated Storytelling Fundamentals

Online Course +

Learn how to use storytelling to design the next level of audience-centric themed and branded story experiences.

Storytelling Without Words

Storytelling Without Words

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Learn how to design and create story experiences beyond the limits of words or language.

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