Take your storytelling and experience design skills to the next level

Take the online course “Integrated Storytelling Fundamentals” and learn how to design immersive themed experiences that engage audiences at a new level, and expand on multiple platforms.

Register today and start on November 22, 2022

Learn how to write and design complex and rich narratives for multiple platforms and formats.

Learn how to assign the correct roles to your audience for better engagement and immersion.

Bridge story development with experience design to build the full circle of audience journey.

Professionals at these companies have already learned about Integrated Storytelling techniques

Also at other MasterClasses, Workshops, Seminars presented by Klaus Sommer Paulsen

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I loved learning about the importance of audience involvement and building a deeper, richer story experience by giving the audience choices and control of their own story. 

Doug Bain
Writer – Starts With Story

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Excellent presentation in breaking down the step-by-step process of designing audience experiences as a foundation of integrated storytelling. Could not recommend higher.

Dr. Kevin Purcell
Music Director, Australian Discovery Orchestra

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Strongly recommended for anyone from newly sprouting creatives to seasoned corporate marketers. Klaus will truly change the way you inform, educate, entertain, engage with, and *involve* your audience!

John Kolesar
Experience creator, CX Expert

Content and program

Next course starts on November 22, 2022

Available spots left: 5

Integrated Storytelling Fundamentals Online Course

This course takes 8 hours in total and is divided into 4 online sessions. All the sessions are live, where the attendees are actively involved in discussions, and receive assignments and feedback.

How to attend: We use Zoom to hold this online course. You will join similarly to a webinar and receive the link for each session after registering. 

Session 1: The Story

November 22
8-10 PM CET

In this session, we will explore new ways of creating narratives. Topics include:

  • New storytelling methods
  • The evolution from linear storytelling to nonlinear narratives.
  • Designing transmedia and multiplatform storylines with modular storytelling.
  • Advancing from telling stories to designing story experiences.

Session 2: The Audience

November 29
8-10 PM CET

A new and more nuanced understanding of the audience is needed, regardless of whether they are customers, visitors in a theme park or museum, or a show audience. Topics of this session include:

  • Dynamics of the new relationship between creator, story and audience.
  • Creating content for various audience modalities.
  • New audience roles, from passive observers to active creators

Session 3: The Experience

December 6
8-10 PM CET

Integrated Storytelling is based on the convergence of storytelling and experience design that enables the creator to bring stories to life in new ways. This session is dedicated to experience design for storytelling with topics including:

  • Designing story-based experiences that, in turn, form new stories for the audience.
  • Bridging story development and experience design.
  • Designing the audience journey at different levels of interactions.

Session 4: Integrated Storytelling by Design

December 13
8-10 PM CET

In this final session of the Integrated Storytelling course, we bring the elements of story, experience and audience together to create Integrated Storytelling by Design based on project work done by the participants. Topics include:

  • Application of principles to real-world scenarios.
  • Managing complexity through prioritised simplification.
  • Defining organisational relevance, opportunities and challenges.

Price

Course fee: 575 EUR (approx. 583 USD)

excluding VAT where applicable

The price includes access to all four sessions and the e-book “Integrated Storytelling by Design”.

The payment is made through PayPal directly issued to each attendee.

About the e-book

After registering and paying for the course, you will receive a unique code to redeem your ebook from Routdlege.com. 

Routledge & CRC Press eBooks are available through VitalSource. The free VitalSource Bookshelf® application allows you to access your eBooks whenever and wherever you choose.

Registration

If you are interested in the course or have questions about the program, let us know.

The number of spots is limited to 6 participants; therefore, we process each request individually. 

Contact:

Ecaterina Capatina

Brand Manager @ AdventureLAB
ecaterina@adventurelabstudio.com

Your course instructor

Klaus Sommer Paulsen
MA IT Interaction Design & Multimedia
CEO & Founder of AdventureLAB

Besides his work as an award-winning storyteller, designer and creative director, Klaus Sommer Paulsen has been involved with professional training and education since 1995. He has designed and led courses and programs for companies, associations and learning institutions, bringing theory and practice together from design thinking, integrated marketing, hybrid innovation and experience design. His trademark as an instructor and facilitator is highly interactive sessions focused on building knowledge and skills for immediate use by the participants.

Klaus is AdventureLAB’s lead developer on the Integrated Storytelling principles and practices, a strategic design tool for creative and business development that merges story and experience in new ways.

Klaus has been active on several boards for years, including Themed Entertainment Association’s EME Division and International Board of Directors, and is working with educational institutions developing and designing educational programs from PBAs to MBAs.

2021, Routledge
Taylor & Francis Group

Integrated Storytelling by Design –
The theory at the core of the course

The principles of Integrated Storytelling are at the core of our courses, and they are collected in the book Integrated Storytelling by Design: Concepts, Principles, and Methods for New Narrative Dimensions by Klaus Sommer Paulsen.

Used as a design method, Integrated Storytelling creates a synergy between the story and the experience, while empowering the audience with new roles and ways to immerse themselves in engaging memorable moments.

Who this course is for

If you work with creative development, themed entrainment, writing, game design, branding, CX, then this course is for you. Integrated Storytelling is a discipline that will provide you with new, competitive skills.

The format

Each session is held online, in a live format. It is important that each attendee is actively involved, receives immediate feedback and answers to their questions. Therefore everyone will have their camera and microphone on.

The goal

Develop Integrated Storytelling skills that are directly applicable to everyday work in themed entertainment, experience design, cultural heritage, branding, customer experience.

You will receive a diploma upon course completion

Meet some of our graduates

Grace Perrotta

Grace Perrotta

Show Writer for Themed Entertainment

Jennifer Berky

Jennifer Berky

Creative Producer

Pasqual Sebastià Redón

Pasqual Sebastià Redón

Show Control Software Engineer at Walt Disney Imagineering

John Kolesar

John Kolesar

Enterprise Account Manager at Electrosonic

Frequently asked questions

Will I receive any materials for the course?

You will receive the slides from the weekly sessions, plus any reading materials which are part of the program.

Are there assignments included in the course?

Each week, at the end of the session, the participants receive an assignment, that they need to complete before the next one. We then discuss and evaluate the solutions.

How are the online sessions held?

All the online sessions will be held through Zoom. To install Zoom on your computer is free of charge. You will receive invitations from us with the links to access the sessions. 

How can I access the eBook?

After you register and pay for the course, we will send you a code which you can use to redeem your “Integrated Storytelling by Design” eBook from Routldge.com. You can read the book using VitalSource. The free VitalSource Bookshelf® application allows you to access your eBooks whenever and wherever you choose.

If you have any further questions, don’t hesitate to contact us!