Learn how to write and design complex and rich narratives for multiple platforms and formats.
Learn how to assign the correct roles to your audience for better engagement and immersion.
Bridge story development with experience design to build the full circle of audience journey.
Professionals at these companies have already learned about Integrated Storytelling techniques
Also at other MasterClasses, Workshops, Seminars presented by Klaus Sommer Paulsen
Content and program
NEXT COURSE: To be announced
Integrated Storytelling Fundamentals Online Course
This course takes 8 hours in total and is divided into online 4 sessions. All the sessions are live, where the attendees are actively involved in discussions, assignments and feedback.
Storytelling is not what storytelling was. In this session, we will explore new ways of designing narratives. Topics include:
A new and more nuanced understanding of the audience is needed, regardless of whether they are customers, visitors or any other kind of group of people. Topics include:
Dynamics of the new relationship between creator, story and audience.
Creating content for various audience modalities.
New audience roles from passive observers to active creators
Integrated Storytelling is based on the convergence of storytelling and experience design that enables the creator to bring stories to life in new ways. This session is dedicated to experience design for storytelling with topics including:
In this final session of the Integrated Storytelling course, we bring the elements of story, experience and audience together to create Integrated Storytelling by Design based on project work done by the participants. Topics include:
Requirements: You need to have a basic understanding of storytelling, this means that you either work with storytelling or have watched our 1-hour Introduction Video on-demand.
Platform: You will attend the course on ClickMeeting. Find more practical information in the FAQ section at the bottom of this page.
Taylor & Francis Group
Integrated Storytelling by Design –
The theory at the core of the course
The principles of Integrated Storytelling are at the core of our courses, and they are collected in the book Integrated Storytelling by Design: Concepts, Principles, and Methods for New Narrative Dimensions by Klaus Sommer Paulsen.
Used as a design method, Integrated Storytelling creates a synergy between the story and the experience, while empowering the audience with new roles and ways to immerse themselves in engaging memorable moments.
If you work with creative development, themed entrainment, writing, game design, branding, CX, then this course is for you. Integrated Storytelling is a discipline that will provide you with new, competitive skills.
Each session is held online, in a live format. It is important that each attendee is actively involved, receives immediate feedback and answers to their questions. Therefore everyone will have their camera and microphone on.
Develop Integrated Storytelling skills that are directly applicable to everyday work in themed entertainment, experience design, cultural heritage, branding, customer experience.
You will receive a diploma upon course completion
Meet some of our graduates
Show Writer for Themed Entertainment
Show Control Software Engineer at Walt Disney Imagineering
Enterprise Account Manager at Electrosonic
Do you want to take the first step towards mastering Integrated Storytelling? Tell us!
If you are interested in our courses for yourself or your company, or if you have any questions regarding the program, you can write directly to Ecaterina Capatina:
Frequently asked questions
If you are already familiar with storytelling and worked with it before, you can join the course directly. However, the one-hour introduction is very helpful to understand the context and principles of Integrated Storytelling. If you can’t attend a live, online session, you can watch the on-demand presentation here anytime, and it’s always free.
Each week, at the end of the session, the participants receive an assignment, that they need to complete before the next one. We then discuss and evaluate the solutions.
To deliver the courses online we use the web-based webinar platform called ClickMeeting. All the sessions are live and the attendees receive personal invitations with the link to access the sessions.
Not supported on Internet Explorer and Yandex.
The link to attend the course is personal for each participant and is connected to the email address provided by the participant upon registration. Therefore, it is not possible for others to use the same link to access the course.
All the registrations and payments are made through ClickMeeting. The payment is made with PayPal.
If you prefer to pay via an invoice, this is also possible. Make sure to contact us and let us know about it. Just send an email to Ecaterina Capatina email@example.com