The Experience Economist

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Our Lives in the Uncanny Virtuality

Our Lives in the Uncanny Virtuality

What happens when we get immersed in a world where it is increasingly difficult to tell fact from fiction and where everybody gets a magic wand that can bend reality? How our perception of reali may evolve with intelligent technologies such as Generative AI at our fingertips.

The Past Reimagined

The Past Reimagined

Experience designers and storytellers working with cultural heritage need to take note of the achievements of the performing artists reimagining the past because they are not just about the artists being inspired by history; it is about connection to audiences changing their view of the world in the past, present and future.

How character development can elevate your guest experiences

How character development can elevate your guest experiences

How character development can elevate your guest experiencesGreat character development creates more opportunities for storytelling in projects across different industries.Any story needs characters, and in good stories, they are well-thought and well-designed. They...

The Power of Mobile Storytelling

The Power of Mobile Storytelling

The Power of Mobile StorytellingAs we are approaching the spring and summer season for tourism and leisure, we gathered a few insights into mobile-based experience design focusing on storytelling. These guidelines are drawn from some of our current observations into...

Predictions for 2022 in the leisure industry

Predictions for 2022 in the leisure industry

Predictions for 2022 in the Leisure IndustryIn this article, we underline some of our predictions for 2022 for the attractions industry, but not only. The year 2022 seems to be a good opportunity to summarise and implement the lessons learned in the previous year. We...

Establishing a Creative Strategy

Establishing a Creative Strategy

Establishing a creative strategyHow often do you jump to the creative stage of a project, skipping strategy, planning, and even research? We all can be honest and say that we did it at least once. Undoubtedly, creative processes allow us to be free in our thinking,...

IAAPA Expo Europe 2021 Impressions

IAAPA Expo Europe 2021 Impressions

Impressions from IAAPA Expo Europe 2021In this issue of The Experience Economist, we are making a summary of what we have observed and learnt at IAAPA Expo Europe with relevance to storytelling.  IAAPA Expo was an excellent opportunity to finally see old and new...

5 areas where your brand story lives and grows

5 areas where your brand story lives and grows

5 areas where your brand story lives and growsNo matter what industry you are active in, you have a brand, therefore you also have a brand story. It is a continuously living and growing system that can be transformed and influenced either from within or by external...

The audience expectations and behaviour in the post-COVID world

The audience expectations and behaviour in the post-COVID world

Last year we were wondering how to operate with all the restrictions in order. Now we begin considering what to do next after the reopening of the industry. A certain thing that we know is that audience expectations and behaviour have changed, and we expect some new...

3 things about IP adaptation you need to know

3 things about IP adaptation you need to know

One of the wonderful things about international and cross-cultural collaborations is that we can meet and interact with our favourite franchises in many places – from family entertainment centres (FECs) to larger themed attractions like parks. The core of a franchise,...

Six lessons to learn from the past six months of a pandemic

Six lessons to learn from the past six months of a pandemic

On September 11th the world marked six months since the pandemic began officially. In this period, we saw ups and downs, good and bad events, but in this article, we want to focus on the good lessons to be learned and bring some inspiring examples from different...

Unlocking the power of the unlimited story

Unlocking the power of the unlimited story

There are so many wonderful places and spaces that are more than meets the eye. Beneath their surfaces, they harbour a story or a piece of history that are capable of creating connections with those fortunate enough to visit them. Pass a point or turn a rock, and there you will find that special something that makes your being there even more special.

The future of creative work and how to keep up

The future of creative work and how to keep up

There is no need to beat around the bush. Times are tough throughout the creative industries. For location-based and themed entertainment professionals, in particular, lock-downs and prolonged reopenings with limited attendance have had a massive impact…

Go Beyond the Hype and Embrace the Future You

Go Beyond the Hype and Embrace the Future You

Unless you have resided under the proverbial rock since summer, it is very evident that we are now in the season of courses and conferences. And let’s be honest, there are some brilliant opportunities to gain both inspiration and knowledge that is applicable to the...

Designing the infinite team network

Designing the infinite team network

This week, we were yet again in a creative development meeting with one of our partners in the UK. Next week, we’ll do a follow-up session. For each of these, none of us will leave our respective hometowns of Aarhus or London. Our travel time is down to the time it...

Build A Design Culture To Create Superior Brand Experiences

Build A Design Culture To Create Superior Brand Experiences

The interaction and engagement that will enable your customers to experience your brand and its values, meaning and message, is often defined as the brand experience. Sometimes, the design of your experience is presented and thought of as basic outlines for user...

Why Museums Should Let In “The Wrong Audience”

Why Museums Should Let In “The Wrong Audience”

Sometimes, cherubs in airports make people react in unexpected ways. I recently shared a video online from something that could very well have been from a museum, but it was not. Quite a few people were as amused as I was of the small cherub eloping a classic Rubens'...

Storytelling By Design

Storytelling By Design

A story is not just a story. You may be perfectly capable of writing a great short story, but that does not mean you are great at copywriting. You may be great at ads, but that does not mean that you are at the same level, when developing a core story. And you may be...

Experience Design Beyond The Screen

Experience Design Beyond The Screen

Over the last couple of weeks, I have had to opportunity to speak about Beyond The Screen Experience Design on several occasions. My audience has been experience design students, media education professionals and experience professionals. The interest and positive...

New Year, New Habits. For Some, It’s Not Optional.

New Year, New Habits. For Some, It’s Not Optional.

You know the clichéd phrase, A New Year A New You, widely used in a multitude of variations to lure us into the gym, setting new goals for our private weigh-ins, and take a fresh look at what we eat, wear and do. However overused the phrase may be, it is nonetheless...

Accelerate Your Brand Evolution with Hybrid Thinking

Accelerate Your Brand Evolution with Hybrid Thinking

Combining existing concepts in new ways fuels innovation in brand evolution, technological adoption, experiential marketing, and team diversity. Embracing a hybrid mindset allows for unique, experiential marketing approaches that blend the physical and virtual realms, encouraging innovation and brand growth.

5 Questions for Arne Kvorning

5 Questions for Arne Kvorning

Some, if not many, consider you something else other than what is traditionally thought of as an architect. Is that true? Could you perhaps be described as an architect of physical experiences? I actually think that 'architect of physical experiences’ should be the...