Welcome to the AdventureLAB

Empower your brand with Integrated Storytelling

We are the integrated storytelling and experience design studio, and the core of our expertise is the merging of these two disciplines. We use the combination of brand, story, and experience design to create unique concepts, imaginative worlds and unforgettable moments. We want to empower professionals and give them an extended understanding of storytelling principles; that is why we also cooperate with other creative studios to help them build stronger creative foundations.

Introducing:

Integrated Storytelling Certification Program by AdventureLAB

What we can do for you

Creative development

Storytelling always sits at the core of our service, whether it is IP development, or a brand story, or a themed experience, or marketing. At AdventureLAB, we understand how to define the mission and the purpose of a story, and we know how the design the story experience for your audience. You might represent a design studio yourself, and if you think that your team needs support in building the creative foundation for a project, we are also ready to join you for a short time to enhance and expand your team. Take a look at some examples below of what we can do for you.

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Creative strategy

Initial strategy development with a focus on creative objectives.

Concept Development

Creative concepts for themed and branded spaces and experiences.

Storytelling by design

Integrated and transmedia story concepts and development.

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Experience design

Creative and branded experiences design and enhacement.

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Experiencial marketing

Audience centric marketing programs and implementation.

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Creative workshops

Delivery of creative solution through workshops with the involvement of your team.

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Processes facilitation

Support for your team and project facilitation in creative development.

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Lectures and talks

Design and delivery of lectures focused on integrated storytelling principles.

Integrated Storytelling

Integrated Storytelling is our basis for audience-centric story experiences that apply, combine, and transcend disciplines and technologies. We use Integrated Storytelling as our design method to create synergy between the story and the experience. Applying a design thinking approach, our concepts are built to empower the audience with new roles and ways to immerse themselves in engaging memorable moments. We are continuously improving our design methods, and at the same time, we share them with professionals across various industries through masterclasses, lectures and workshops.

MasterclassES and Workshops

These are fast-track interactive programmes, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.re.

Courses

The marketing industry has shown interest in the principles of storytelling, that is why we have already created a course for the Danish Marketing Association. Furthermore, we also adapt the course format for organisations and companies based on their size and interests.

Education

We have a long-running relationship with higher learning institutions and have designed learning and training programs for professionals and students alike. In 2020, the theories and practices of Integrated Storytelling will become available to the students of the Service Design and Management MBA programme at the University of Tartu Pärnu College in Estonia.

We really enjoy working with faculties, students and professional training programs! That is why we are looking for more good universities and other learning institutions that are interested in curriculum content, guest lectures and interactive, collaborative learning sessions focused on new methods of storytelling, branding and transmedia. The material and models we can present you with have been developed, tried and tested for several years with students and professionals alike.

If you are a university representative and you want to provide the students with the theory and principles of Integrated Storytelling, please contact Klaus Sommer Paulsen klaus@adventurelabstudio.com. We look forward to getting to know you and learn how we may help you.

our methodology

LABs by AdventureLAB are a series of creation and innovation programmes, designed by us to help you get from thought to action within a relatively short period of time. The programmes merge disciplines such as integrated marketing, storytelling, digital innovation, hybrid thinking and experience design to create platforms that will make great ideas succeed even before design and production begin.

We designed StoryLAB for the creation and application of core stories for multiple uses, such as storytelling for themed entertainment, exhibitions and brand stories.

We are proud members of

For many years, AdventureLAB has been an active member of the Themed Entertainment Association, with our CEO & Founder being a board member since 2011. Furthermore, we are a proud member of IAAPA, and both associations resonate with our global and creative thinking.

As members of the International Academy of Digital Arts and Sciences, probably most known for the Webby Awards, we are involved with the digital world of design and as members of INVIO, we support a network dedicated to experience design innovations.

We are proud to be a part of these communities, it lets us always expand our knowledge, be inspired by and collaborate with our fellow members from a global network of world-class professionals.

Sign up for our upcoming events

The retail event you don’t want to miss:

Experience Industry Challenge 2021: Retail 3.0+

Now you can also participate online in EIC2020: Retail 3.0+ with virtual access!

AdventureLAB presents EIC2020: Retail – a full-day event with talks and productive collaborative work on the challenges of retail with world-class experts in the Experience Economy – Joe Pine and Albert Boswijk!

The event brings together retail professionals and experts to innovate and create strategies and tactics to achieve one common goal. Our mission for EIC2020: Retail 3.0+ is to rethink the retail experience to revitalise the physical store!

All about EIC2021: Retail 3.0+

Exclusive Integrated Storytelling Course for Dansk Markedsføring

Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now offer four annual Integrated Storytelling courses, designed specifically for Dansk Markedsføring and run by AdventureLAB’s Klaus Sommer Paulsen.

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