While the main focus of a guest experience design is usually the on-location events and interactions, there is an enormous...
We are the integrated storytelling and experience design studio, and the core of our expertise is the merging of these two disciplines. We use the combination of brand, story, and experience design to create unique concepts, imaginative worlds and unforgettable moments. We want to empower professionals and give them an extended understanding of storytelling principles; that is why we also cooperate with other creative studios to help them build stronger creative foundations.
AdventureLAB 360
Our system of services that empower creative teams
This is our upgraded system of training and creative services, meeting companies’ need to grow their potential without hiring and deliver while keeping teams agile and dynamic. It incorporates the categories Academy, Studio X and Live which support the creators at different stages – from training through co-creation, development to delivery.
Academy
Our Academy services help professionals and creatives build and improve their storytelling, experience design and creative development skills through team training, course programs, workshops and masterclasses.
Studio X
Our Studio X services help and support organisations and creative teams develop, design and deliver successful innovative concepts. We do this through facilitation, workshops, and by providing additional competencies when needed by the team.
Live
With Live, our mission is to lead our clients and partners into the newest industry trends. That is why we collaborate with various conference organisers in setting up the program, speaker line-up, content selection, as we did for TEA@MAPIC.
Academy
MasterClasses • Workshops • Courses • University Collaborations
Integrated Storytelling Courses
The 2021 plan is now available
Our courses are designed to provide theoretical insights and practical methods to understand and work within new narrative dimensions merging storytelling, experience design and new media technology.
Integrated Storytelling MasterClasses
Available on demand
These are fast-track interactive programmes, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.
Studio X
Concept development • Creative strategy • Team extension • Creative process facilitation
Creative strategy
Initial strategy development with a focus on creative objectives.
Concept Development
Creative concepts for themed and branded spaces and experiences.
Storytelling by design
Integrated and transmedia story concepts and development.
Experience design
Creative and branded experiences design and enhacement.
Experiencial marketing
Audience centric marketing programs and implementation.
Creative workshops
Delivery of creative solution through workshops with the involvement of your team.
Processes facilitation
Support for your team and project facilitation in creative development.
Lectures and talks
Design and delivery of lectures focused on integrated storytelling principles.
Our methodology – The LABs
LABs by AdventureLAB are a series of creation and innovation programmes, designed by us to help you get from thought to action within a relatively short period of time. The programmes merge disciplines such as integrated marketing, storytelling, digital innovation, hybrid thinking and experience design to create platforms that will make great ideas succeed even before design and production begin.
We designed StoryLAB for the creation and application of core stories for multiple uses, such as storytelling for themed entertainment, exhibitions and brand stories.
ExperienceLAB by AdventureLAB is designed for the creation and optimisation of customer, visitor and audience experiences to not merely meet but to exceed expectations.
Selected references
We are proud members of
For many years, AdventureLAB has been an active member of the Themed Entertainment Association, with our CEO & Founder being a board member since 2011. Furthermore, we are a proud member of IAAPA, and both associations resonate with our international and creative thinking.
As members of the International Academy of Digital Arts and Sciences, probably most known for the Webby Awards, we are involved with the digital world of design and as members of INVIO, we support a network dedicated to experience design innovations.
We are proud to be a part of these communities, it lets us always expand our knowledge, be inspired by and collaborate with our fellow members from a global network of world-class professionals.
COME SEE US AT CONFERENCES, SEMINARS AND EVENTS
Family Attraction Expo, Birmingham
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AdventureLAB Blog
Five creative strategy tactics for your story-based experiences
New concepts and technologies are reshaping our world and how we build guest experiences. In this race towards innovation,...
Integrating the narratives of The New Normal in experience design
The imposed regulations and pandemic development has created a narrative of what The New Normal may become. Attractions,...
Six lessons to learn from the past six months of a pandemic
On September 11th the world marked six months since the pandemic began officially. In this period, we saw ups and downs,...
Unlocking the power of the unlimited story
There are so many wonderful places and spaces that are more than meets the eye. Beneath their surfaces, they harbour a...
The future of creative work and how to keep up
There is no need to beat around the bush. Times are tough throughout the creative industries. For location-based and...