Welcome to the AdventureLAB

We help creators and innovators develop stronger concepts, tell better stories, design unforgettable experiences and fly higher!

We are the integrated storytelling and experience design studio, and the core of our expertise is the merging of these two disciplines. We use the combination of brand, story, and experience design to create unique concepts, imaginative worlds and unforgettable moments. We want to empower professionals and give them an extended understanding of storytelling principles; that is why we also cooperate with other creative studios to help them build stronger creative foundations.

StoryCamp by AdventureLAB

Open for registration:

This fast-paced, online program will take the participants from learning principles of storytelling to designing a well-structured, impactful experience in just five days.

Integrated Storytelling Courses by AdventureLAB

Open for registration:

Next sessions:
May – June: Online Introductions to Integrated Storytelling
June – July: Integrated Storytelling Online Courses (4-weeks)

What we can do for you

Integrated Storytelling

Integrated Storytelling is our basis for audience-centric story experiences that apply, combine, and transcend disciplines and technologies. We use Integrated Storytelling as our design method to create synergy between the story and the experience. Applying a design thinking approach, our concepts are built to empower the audience with new roles and ways to immerse themselves in engaging memorable moments. We are continuously improving our design methods, and at the same time, we share them with professionals across various industries through masterclasses, lectures and workshops.

MasterclassES and Workshops

These are fast-track interactive programmes, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.re.

Courses

The marketing industry has shown interest in the principles of storytelling, that is why we have already created a course for the Danish Marketing Association. Furthermore, we also adapt the course format for organisations and companies based on their size and interests.

Education

We have a long-running relationship with higher learning institutions and have designed learning and training programs for professionals and students alike. In 2020, the theories and practices of Integrated Storytelling will become available to the students of the Service Design and Management MBA programme at the University of Tartu Pärnu College in Estonia.

We really enjoy working with faculties, students and professional training programs! That is why we are looking for more good universities and other learning institutions that are interested in curriculum content, guest lectures and interactive, collaborative learning sessions focused on new methods of storytelling, branding and transmedia. The material and models we can present you with have been developed, tried and tested for several years with students and professionals alike. 

If you are a university representative and you want to provide the students with the theory and principles of Integrated Storytelling,  please contact Klaus Sommer Paulsen klaus@adventurelabstudio.comWe look forward to getting to know you and learn how we may help you.

Creative development

Storytelling always sits at the core of our service, whether it is IP development, or a brand story, or a themed experience, or marketing. At AdventureLAB, we understand how to define the mission and the purpose of a story, and we know how the design the story experience for your audience. You might represent a design studio yourself, and if you think that your team needs support in building the creative foundation for a project, we are also ready to join you for a short time to enhance and expand your team. Take a look at some examples below of what we can do for you.

Creative strategy

Initial strategy development with a focus on creative objectives.

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Concept Development

Creative concepts for themed and branded spaces and experiences.

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Storytelling by design

Integrated and transmedia story concepts and development.

Experience design

Creative and branded experiences design and enhacement.

Experiencial marketing

Audience centric marketing programs and implementation.

Creative workshops

Delivery of creative solution through workshops with the involvement of your team.

Processes facilitation

Support for your team and project facilitation in creative development.

Lectures and talks

Design and delivery of lectures focused on integrated storytelling principles.

Some of our clients

our methodology

LABs by AdventureLAB are a series of creation and innovation programmes, designed by us to help you get from thought to action within a relatively short period of time. The programmes merge disciplines such as integrated marketing, storytelling, digital innovation, hybrid thinking and experience design to create platforms that will make great ideas succeed even before design and production begin.

We designed StoryLAB for the creation and application of core stories for multiple uses, such as storytelling for themed entertainment, exhibitions and brand stories.

ExperienceLAB by AdventureLAB is designed for the creation and optimisation of customer, visitor and audience experiences to not merely meet but to exceed expectations.

We are proud members of

For many years, AdventureLAB has been an active member of the Themed Entertainment Association, with our CEO & Founder being a board member since 2011. Furthermore, we are a proud member of IAAPA, and both associations resonate with our global and creative thinking.

As members of the International Academy of Digital Arts and Sciences, probably most known for the Webby Awards, we are involved with the digital world of design and as members of INVIO, we support a network dedicated to experience design innovations.

We are proud to be a part of these communities, it lets us always expand our knowledge, be inspired by and collaborate with our fellow members from a global network of world-class professionals. 

Sign up for our upcoming events

(EN: Integrated Storytelling – The power of story in marketing)

Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now offer four annual Integrated Storytelling courses, designed exclusively for Dansk Markedsføring and run by AdventureLAB’s Klaus Sommer Paulsen. Attendees can join the course both in Copenhagen and in Aarhus. The program is focused on the application of Integrated Storytelling in marketing and communication. 

 The course is held in Danish.

June 25, 2020
8:30 AM – 4:00 PM CET
Copenhagen, Denmark

October 20, 2020
8:30 AM – 4:00 PM CET
Aarhus, Denmark

October 22, 2020
8:30 AM – 4:00 PM CET
Copenhagen, Denmark

Price for Dansk Markedsføring Members: DKK 3995 + VAT

Price for non-members: DKK 5495 + VAT

EIC2021: Retail 3.0+ is the event for retail professionals to redefine the future and the value of the retail experienceThe focus of the program is the immediate and sustainable future of the retail experience in the context of the Experience Economy. The participants will collaborate with leading, international experts in the Experience Economy Joe Pine and Albert Boswijk.

  • April 23rd 2021
  • 8:30 AM – 7:30 PM CET (full schedule)
  • Copenhagen, Denmark (Venue TBA)

Three types of tickets are available:

  • €250 + VAT – Virtual Access to Speakers Session (8:30 AM – 1 PM CET, including lunch)
  • €800 + VAT – On location access to Speakers Session (8:30 AM – 1 PM CET, including lunch)
  • €1350 + VAT – Access to the full-day event, which also includes an afternoon workshop and evening networking (8:30 AM – 7 PM CET)

COME SEE US AT CONFERENCES, SEMINARS AND EVENTS

Integrated Storytelling Kursus – Dansk Markedsføring Aarhus

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Integrated Storytelling Kursus – Dansk Markedsføring Copenhagen

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Family Attraction Expo, Birmingham

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LeisurUp - The new global B2B leisure event, Cannes

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Experience Industry Challenge 2021: Retail 3.0+, Copenhagen

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