Welcome to the AdventureLAB

We help creators and innovators develop stronger concepts, tell better stories, design unforgettable experiences and fly higher!

We are the integrated storytelling and experience design studio, and the core of our expertise is the merging of these two disciplines. We use the combination of brand, story, and experience design to create unique concepts, imaginative worlds and unforgettable moments. We want to empower professionals and give them an extended understanding of storytelling principles; that is why we also cooperate with other creative studios to help them build stronger creative foundations.

AdventureLAB 360

Our system of services that empower creative teams

This is our upgraded system of training and creative services, meeting companies’ need to grow their potential without hiring and deliver while keeping teams agile and dynamic. It incorporates the categories Academy, Studio X and Live which support the creators at different stages – from training through co-creation, development to delivery.

Academy

Our Academy services help professionals and creatives build and improve their storytelling, experience design and creative development skills through team training, course programs, workshops and masterclasses.

Studio X

Our Studio X services help and support organisations and creative teams develop, design and deliver successful innovative concepts. We do this through facilitation, workshops, and by providing additional competencies when needed by the team.

Live

With Live, our mission is to lead our clients and partners into the newest industry trends. That is why we collaborate with various conference organisers in setting up the program, speaker line-up, content selection, as we did for TEA@MAPIC.

Academy

MasterClasses  Workshops  Courses • University Collaborations

NEW

StoryCamp by AdventureLAB

Open for registration

This fast-paced, online program will take you from learning the principles of Integrated Storytelling to designing a well-structured, impactful experience in just five days.

Integrated Storytelling Courses

Open for registration

Next sessions:
September 2: Introduction to Integrated Storytelling (online)
September 9-30: Integrated Storytelling Course (4 weeks, online)

Integrated Storytelling MasterClasses

Available on demand

These are fast-track interactive programmes, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.

SPECIAL PROJECT

Personal Story Workshop

Apply for a free spot

Many industries have been hit by the COVID-19 pandemic this year, the themed entertainment industry in particular, resulting in many talented creatives losing their job positions. We at AdventureLAB want to give back to our creative community by offering a FREE workshop in personal storytelling to help those who need to boost their promotion across platforms.

Studio X

Concept development  Creative strategy  Team extension • 
Creative process facilitation

Creative strategy

Initial strategy development with a focus on creative objectives.

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Concept Development

Creative concepts for themed and branded spaces and experiences.

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Storytelling by design

Integrated and transmedia story concepts and development.

Experience design

Creative and branded experiences design and enhacement.

Experiencial marketing

Audience centric marketing programs and implementation.

Creative workshops

Delivery of creative solution through workshops with the involvement of your team.

Processes facilitation

Support for your team and project facilitation in creative development.

Lectures and talks

Design and delivery of lectures focused on integrated storytelling principles.

Our methodology – The LABs

LABs by AdventureLAB are a series of creation and innovation programmes, designed by us to help you get from thought to action within a relatively short period of time. The programmes merge disciplines such as integrated marketing, storytelling, digital innovation, hybrid thinking and experience design to create platforms that will make great ideas succeed even before design and production begin.

We designed StoryLAB for the creation and application of core stories for multiple uses, such as storytelling for themed entertainment, exhibitions and brand stories.

ExperienceLAB by AdventureLAB is designed for the creation and optimisation of customer, visitor and audience experiences to not merely meet but to exceed expectations.

We are proud members of

For many years, AdventureLAB has been an active member of the Themed Entertainment Association, with our CEO & Founder being a board member since 2011. Furthermore, we are a proud member of IAAPA, and both associations resonate with our global and creative thinking.

As members of the International Academy of Digital Arts and Sciences, probably most known for the Webby Awards, we are involved with the digital world of design and as members of INVIO, we support a network dedicated to experience design innovations.

We are proud to be a part of these communities, it lets us always expand our knowledge, be inspired by and collaborate with our fellow members from a global network of world-class professionals. 

Live

Conferences  Guest talks  Our own events

Sign up for our upcoming events

(EN: Integrated Storytelling – The power of story in marketing)

Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now offer four annual Integrated Storytelling courses, designed exclusively for Dansk Markedsføring and run by AdventureLAB’s Klaus Sommer Paulsen. Attendees can join the course both in Copenhagen and in Aarhus. The program is focused on the application of Integrated Storytelling in marketing and communication. 

 The course is held in Danish.

June 25, 2020
8:30 AM – 4:00 PM CET
Copenhagen, Denmark

October 20, 2020
8:30 AM – 4:00 PM CET
Aarhus, Denmark

October 22, 2020
8:30 AM – 4:00 PM CET
Copenhagen, Denmark

Price for Dansk Markedsføring Members: DKK 3995 + VAT

Price for non-members: DKK 5495 + VAT

EIC2021: Retail 3.0+ is the event for retail professionals to redefine the future and the value of the retail experienceThe focus of the program is the immediate and sustainable future of the retail experience in the context of the Experience Economy. The participants will collaborate with leading, international experts in the Experience Economy Joe Pine and Albert Boswijk.

  • April 23rd 2021
  • 8:30 AM – 7:30 PM CET (full schedule)
  • Copenhagen, Denmark (Venue TBA)

Three types of tickets are available:

  • €250 + VAT – Virtual Access to Speakers Session (8:30 AM – 1 PM CET, including lunch)
  • €800 + VAT – On location access to Speakers Session (8:30 AM – 1 PM CET, including lunch)
  • €1350 + VAT – Access to the full-day event, which also includes an afternoon workshop and evening networking (8:30 AM – 7 PM CET)

COME SEE US AT CONFERENCES, SEMINARS AND EVENTS

Integrated Storytelling Kursus – Dansk Markedsføring Aarhus

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Integrated Storytelling Kursus – Dansk Markedsføring Copenhagen

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Family Attraction Expo, Birmingham

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LeisurUp - The new global B2B leisure event, Cannes

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Experience Industry Challenge 2021: Retail 3.0+, Copenhagen

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