The Power of Integrated Storytelling

AdventureLAB is an award-winning studio specialised in concept development, story creation, and experience design for themed and branded entertainment.

Core Story Development

We create storytelling concepts that create value for your brand and your customers. Every story is designed to be a cornerstone in your relationship with your customers.

Story-Based Experiences

At the core of our expertise is the capability to create stories that become experiences and experiences that become stories. We use the combination of brand, story, and experience for attractions, destinations, retail, and brand experiences.

AdventureLAB is an integrated storytelling and experience design studio dedicated to the creation of magic memories and valuable relationships

LABS by Adventurelab

LABs by AdventureLAB are a series of creation and innovation programs, designed to help you get from thought to action within a relatively short period of time. The programs merge disciplines such as integrated marketing, storytelling, digital innovation, hybrid thinking and experience design to create platforms that will make great ideas succeed even before design and production begin.

StoryLAB

StoryLAB by AdventureLAB is designed for the creation and application of core stories for multiple uses, such as storytelling for themed entertainment, exhibitions and brand stories.

ExperienceLAB

ExperienceLAB by AdventureLAB is designed for the creation and optimisation of customer, visitor and audience experiences to not only meet but to exceed expectations.

TechLAB

TechLAB by AdventureLAB is designed to introduce new technology trends and opportunities, and how they will challenge or benefit the purpose of your organisation now or in the near future.

Integrated Storytelling MasterClass

At AdventureLAB, we work with Integrated Storytelling by design as part of our Academy Services. Based on our insights and experience from years of working with Integrated Storytelling we have created this new, fast-track interactive programme, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.

Upcoming MasterClass:

copenhagen, january 10, 2020

Now you have the chance to get the same insights on new ways of working with narratives as hundreds of media, marketing and experience industry professionals from around the world by attending AdventureLAB’s first Integrated Storytelling MasterClass in Denmark, on January 10, in Copenhagen.

Studio Services

Concept Development

  • Creative concepts for themed and branded spaces and experiences.
  • Original entertainment franchise (IP) adaption and application for experiences.
  • Worldbuilding.
  • And more!

Storytelling By Design

  • Core story concepts.
  • Story development and scriptwriting for themed attractions and branded experiences.
  • Digital and interactive story concepts and development.
  • And more!

Experience Design

  • Customer journey mapping and visualisation.
  • Customer experience design and optimisation.
  • Creative experience design for themed attractions and branded experiences.
  • And more!

Digital Innovation

  • Digital experience strategy and concept development.
  • Virtual master plans integrating all touch points, digital and non-digital.
  • Digital dimensions for existing spaces.
  • And more!

Teambuilding By Design

  • Customised teambuilding experience based around your organisational dynamics, corporate values, goals, etc.
  • Story and characters based on your team.
  • And more!

AdventureLAB Blog

A Customer-Centric Guide To The Retail Space Of The Future

Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still shopping, and they still need places where they can go. The future retail...

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COME SEE US AT CONFERENCES, SEMINARS AND EVENTS

ADVENTURELAB ON STAGE AT THE "WHAT THE CHANGE" CONFERENCE IN MOSCOW

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ADVENTURELAB ON STAGE AT FAMILY ATTRACTIONS EXPO 2019

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ADVENTURELAB ON STAGE AT TEA @ MAPIC 2019 - STORYTELLING @ WORK

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ADVENTURELAB ON STAGE AT TEA @ MAPIC 2019 - TECHNOLOGY @ PLAY

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Selected Clients

Associations