WELCOME TO THE ADVENTURELAB
We work with attractions, destinations, museums, and other brands across the experience sectors that benefit from innovative concepts and integrated storytelling to enrich and expand their brand
Our core mission is to assist you in building a solid creative foundation through creative strategies, imaginative concept development, and immersive story experience design.
Klaus Sommer Paulsen, CEO & Founder
klaus@adventurelabstudio.com
![Klaus Sommer Paulsen Klaus Sommer Paulsen](https://www.adventurelabstudio.com/wp-content/uploads/2022/12/Klaus-Sommer-Paulsen-300x300.jpg)
Our Mission
WE HELP INNOVATORS AND CREATORS DEVELOP STRONGER CONCEPTS, TELL BETTER STORIES, DESIGN UNFORGETTABLE EXPERIENCES AND FLY HIGHER!
![Developing Successful Strategic Concepts for Story Experience Design Developing Successful Strategic Concepts for Story Experience Design](https://www.adventurelabstudio.com/wp-content/uploads/2023/09/Developing-Successful-Strategic-Concepts-for-Story-Experience-Design.jpg)
AdventureLAB STUDIO
We help organisations develop, design and deliver successful creative strategies and concepts through facilitation, workshops, and by providing additional competencies when needed.
Creative Services and Solutions
![The Hidden Tragedy - The Torsåker Witch Trials Girl running away in a Swedish forrest, key illustration for The Hidden Tragedy - The Torsåker Witch Trials.](https://www.adventurelabstudio.com/wp-content/uploads/2023/07/Witch-Trials-Key-Image-2023-0621-01.jpg)
Creative Development
From stories to characters to full experiential narratives, we create new, original concepts and strategies ready to be applied to your design process.
![DTO-Group-Talk Facilitation](https://www.adventurelabstudio.com/wp-content/uploads/2022/08/DTO-Group-Talk.jpg)
Facilitation
We will help you transform your ideas into brilliant concepts through facilitated creative processes, such as our StoryLAB program, for developing core stories.
![Facilitation Facilitation](https://www.adventurelabstudio.com/wp-content/uploads/2022/07/AdventureLAB-Facilitation.jpg)
Workshops
In a short time, build new concepts or enhance existing products/experiences, applying Integrated Storytelling principles and methods.
![StoryVerse GuideBook AdventureLAB StoryVerse GuideBook Solution for Story Experiences](https://www.adventurelabstudio.com/wp-content/uploads/2023/10/Klaus_Sommer_Paulsen_magic_book_open_with_notes_and_sketches_an_77eeb260-fdda-4436-bb82-ee60f79576e9.png)
StoryVerse GuideBook
Discovery, development, and delivery of creative strategy, StoryVerse, translocation, and transmedia storylines are collected in your unique StoryVerse GuideBook.
![Brain in a Box by AdventureLAB Brain in a Box by AdventureLAB](https://www.adventurelabstudio.com/wp-content/uploads/2023/07/ADLAB-AI-2023-3-scaled.jpg)
Brain in a Box
is a unique solution providing clients with consulting services on creative projects by an expert to confer with directly online.
![Creative Review Creative Review](https://www.adventurelabstudio.com/wp-content/uploads/2022/08/evaluation-image.jpg)
Creative Review
We will review your current experiences through the eyes of your audience. You will receive a report with suggestions further development.
With their guidance, AdventureLAB helped us create completely new ideas and insights, which took the project in a positive direction. They have good energy and professionalism at a high level, and it was a pleasure to work with them.
![boldmove_Nation-logo](https://www.adventurelabstudio.com/wp-content/uploads/2021/06/boldmove_Nation-logo.png)
![Destination_Trekantområdet](https://www.adventurelabstudio.com/wp-content/uploads/2023/01/Destination_Trekantomradet.jpg)
![Jesperhus](https://www.adventurelabstudio.com/wp-content/uploads/2022/08/Jesperhus.jpeg)
![Kongernes Jelling Kongernes Jelling](https://www.adventurelabstudio.com/wp-content/uploads/2022/05/Kongernes-Jelling.jpg)
![LEGO](https://www.adventurelabstudio.com/wp-content/uploads/2021/07/LEGO-1.png)
![vnm-logo-3_76011187-d218-492e-82b4-8f67400998a2](https://www.adventurelabstudio.com/wp-content/uploads/2023/07/vnm-logo-3_76011187-d218-492e-82b4-8f67400998a2.png)
AdventureLAB ACADEMY
We help professionals and students build their creative skills through team training, course programs, workshops and masterclasses, on-demand or customised to needs and organisational goals. Furthermore, we work with learning institutions and organisations to develop and deliver programmes and courses.
![AdventureLAB Academy](https://www.adventurelabstudio.com/wp-content/uploads/2023/11/AdventureLAB-Academy-scaled.jpg)
Upcoming Courses
![AdventureLAB Smiling Robot Girl (Created with Midjourney) AdventureLAB Smiling Robot Girl (Created with Midjourney)](https://www.adventurelabstudio.com/wp-content/uploads/2024/03/Smiling-Robot-Girl-LR-2024-0204.jpg)
July 4-11-18-25, 2024
Mastering Creative Strategy in the Age of AI
Online Course with Diploma
Learn how to enhance your creative process from concept to design with Generative AI!
![Integrated Storytelling by Design in 16:9 Format Integrated Storytelling by Design in 16:9 Format](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/Integrated-Storytelling-by-Design-Book-Cover-Art-16-9-2024-0103.png)
August 29, September 5-12-19, 2024
Integrated Storytelling Fundamentals
Online Course with Diploma
Use storytelling as a design method to create the next level of audience-centric themed and branded story experiences!
![Storytelling Without Words Storytelling Without Words](https://www.adventurelabstudio.com/wp-content/uploads/2023/09/Storytelling-Without-Words.jpg)
October 3-10-17-24
Storytelling Without Words
Online Course with Diploma
Design and create story experiences beyond the limits of words or language!
Strongly recommended for anyone from newly sprouting creatives to seasoned corporate marketers. Klaus will truly change the way you inform, educate, entertain, engage with, and involve your audience.
![aarhus-universitet-logo](https://www.adventurelabstudio.com/wp-content/uploads/2022/09/aarhus-universitet-logo.jpg)
![Danish Marketing Association](https://www.adventurelabstudio.com/wp-content/uploads/2020/11/Danish-Marketing-Association.png)
![thenetworkone](https://www.adventurelabstudio.com/wp-content/uploads/2022/08/thenetworkone.jpg)
![Tivoli Gardens Logo Tivoli Gardens Logo](https://www.adventurelabstudio.com/wp-content/uploads/2023/07/Tivoli-Logo.png)
![Universal Creative Logo Universal Creative Logo](https://www.adventurelabstudio.com/wp-content/uploads/2023/07/universal-Creative-Logo.png)
![WD Imageneering1](https://www.adventurelabstudio.com/wp-content/uploads/2021/10/WD-Imageneering1.png)
![KSP at SATE 2022 (Photo by Martin Palicki)-Enhanced-SR Klaus Sommer Paulsen on stage at TEA SATE 2022](https://www.adventurelabstudio.com/wp-content/uploads/2023/11/KSP-at-SATE-2022-Photo-by-Martin-Palicki-Enhanced-SR.jpg)
AdventureLAB LIVE
We help professionals move their industries by organising, collaborating and participating in events, presentations, expos to boost innovation and create new concepts.
Upcoming Talks and Presentations
![Vilde Teknologier Logo Vilde Teknologier Logo](https://www.adventurelabstudio.com/wp-content/uploads/2024/07/Vilde-Teknologier-660-x-660.png)
August 30, 14:45
AI og Fremtidens Fortællinger: Nye Myter, Muligheder og Moraler
(AI and Future Storytelling: New Myths, Possibilities and Morals)
Vilde Teknologier, DOKK1, Aarhus, Denmark
Klaus Sommer Paulsen will share insights on how AI is being adapted for storytelling across industries, paving the way for new story formats, myths, and, not least, the need for new morals.
(The presentation will be in Danish)
![AdventureLAB Academy Web 16-9 2024-0104 AdventureLAB Academy](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/AdventureLAB-Academy-Web-16-9-2024-0104.png)
Upcoming FREE online webinars
June 17, 2024
Introduction to Mastering Creative Strategy in the Age of AI
Online on Zoom
August 8, 2024
Introduction to Integrated Storytelling Fundamentals
Online on Zoom
August 22, 2024
Introduction to Storytelling Without Words
Online on Zoom
![Eventbrite Logo (660 x 660) Eventbrite Logo](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/Eventbrite-Logo-660-x-660-e1704216579252.png)
![IAAPA Expo Asia Logo 660 x 660 IAAPA Expo Asia Logo](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/IAAPA-Expo-Asia-Logo-660-x-660.png)
![IAAPA Expo Europe Logo 660 x 660 IAAPA Expo Europe Logo](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/IAAPA-Expo-Europe-Logo-660-x-660.png)
![Internet Week Denmark Logo 660x660](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/Internet-Week-Denmark-Logo-660x660-1.png)
![MAPIC Logo 660x660](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/MAPIC-Logo-660x660-1.png)
![prolight + sound logo 660 x 660 prolight + sound logo](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/prolight-sound-logo-660-x-660.png)
![TEA SATE Logo 660x660](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/TEA-SATE-Logo-660x660-1.png)
INSIGHTS and INSPIRATION
As part of our mission, we share insights and inspiration on our website, in our newsletter, in books, articles and videos. We also contribute to other media and collaborate with magazines and other platforms than our own, contributing to and providing content.
![Wardrune performing at Musikhuset 16:9 Wardrune performing at Musikhuset, Aarhus, Denmark](https://www.adventurelabstudio.com/wp-content/uploads/2023/07/Wardruna-16-9-scaled.jpg)
Insights and Inspiration
![Uncanny Virtuality Uncanny Virtuality illustration made by Klaus Sommer Paulsen, AdventureLAB usingf Midjourney, Adobe Photoshop and Adobe Lightroom](https://www.adventurelabstudio.com/wp-content/uploads/2023/11/Uncanny-Virtuality-2023-1107-scaled.jpg)
Articles
Inspirational and insightful articles about storytelling, experience design and all the other things that makes brands, attractions, museums and destinations stand out.
GET 36% OFF THE REGULAR PRICE!
Integrated Storytelling by Design
Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.
FREE DOWNLOAD!
Storytelling Beyond the Screen
The anthology Storytelling Beyond The Screen collects seven insightful articles from eight outstanding professionals in the fields of video production, sound design, transmedia storytelling, AI and VR.
Featured Articles
![The Experience Economist Newsletter The Experience Economist Newsletter](https://www.adventurelabstudio.com/wp-content/uploads/2023/12/The-Experience-Economist-Newsletter-2023-1206-scaled.jpg)
Newsletter
Join our other subscribers of the newsletter, The Experience Economist, and get articles, news and updates on courses and events delivered directly to your mailbox. With each issue, we make a draw for a free ebook version of “Integrated Storytelling by Design”.
![IAAPA The Global Association for the Attractions Industry Member 2023 Logo 660x660 IAAPA The Global Association for the Attractions Industry Member 2023 Logo](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/IAAPA-The-Global-Association-for-the-Attractions-Industry-Member-2023-Logo-660x660-1-300x300.png)
![IADAS The International Academy of Digital Arts and Sciences Logo 660x660 IADAS The International Academy of Digital Arts and Sciences Logo](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/IADAS-The-International-Academy-of-Digital-Arts-and-Sciences-Logo-660x660-1.png)
![TEA Themed Entertainment Association Logo 660x660 TEA Themed Entertainment Association Logo](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/TEA-Themed-Entertainment-Association-Logo-660x660-1.png)
![WXO World Experience Association Logo 660x660 WXO World Experience Association Logo](https://www.adventurelabstudio.com/wp-content/uploads/2024/01/WXO-World-Experience-Association-Logo-660x660-1.png)