We help innovators and creators develop stronger concepts, tell better stories, design unforgettable experiences and fly higher!

AdventureLAB 360 is our combined system of solutions and collaborative programs, which we have developed and applied over the years. Our activities are divided into three mission-based categories: ACADEMY, STUDIO X and LIVE.


We help organisations develop, design and deliver successful creative strategies and concepts through facilitation, workshops, and by providing additional competencies when needed.


We help professionals and students build their creative skills through team training, course programs, workshops and masterclasses, on-demand or customised to needs and organisational goals.


We help professionals move their industries by organising, collaborating and participating in events, presentations, expos to boost innovation and create new concepts.


From stories to characters to full experiential narratives, we create new, original concepts and strategies ready to be applied to your design process.


We will help you transform your ideas into brilliant concepts through facilitated creative processes, such as our StoryLAB program, for developing core stories.


In a short time, build new concepts or enhance existing products/experiences, applying Integrated Storytelling principles and methods. 

Creative review

We will review your current experiences through the eyes of your audience. You will receive a report with suggestions further development.


Train your team to become better storytellers. Join one of our pre-scheduled courses and master classes, or order one just for your team.


Invite Klaus Sommer Paulsen to share the latest expertise and insight in Integrated Storytelling with your audience at events and conferences.

Meet us LIVE at these events

Brain in a Box by AdventureLAB
September 24, 15:40 CET 

Navigating the AI Revolution to Empower Your Team

Klaus Sommer Paulsen will give a presentation on acquiring an AI mindset that enables your team to look beyond the hype at IAAPA Expo Europe 2023 in Vienna.

Developing Successful Strategic Concepts for Story Experience Design
FREE online session

September 19, 21:00 CET

Developing Successful Strategic Concepts for Story Experience Design

What makes your themed or branded experience more successful and sustainable? Join Klaus Sommer Paulsen, AdventureLAB and Anthony Weiler, Stratos Innovation Group and StorySpark Design as they explore this important issue.

November 13 – 17

See you at IAAPA Expo in Orlando!

AdventureLAB’s Klaus Sommer Paulsen will not be speaking at this event, but something else might happen while we are there. If you would like to meet up, click below to book a time for a chat with Klaus.

New from the LAB

Brain in a Box by AdventureLAB
New Solution

Brain in a Box

is a unique solution providing clients with consulting services on creative projects by an expert to confer with directly online.

Girl running away in a Swedish forrest, key illustration for The Hidden Tragedy - The Torsåker Witch Trials.
New Project

The Hidden Tragedy

Västernorrlands Museum’s mobile story about the witch trials in Torsåker is a modular, non-linear tour where each location-anchored piece of the story adds richness and understanding to the total experience. 

New Press

Prolight + Sound Interview

AdventureLAB’s Klaus Sommer Paulsen was recently interviewed for the official blog of Prolight + Sound on the topic of Storytelling at Events.

Brain in a Box by AdventureLAB
New Online Course Dates

Integrated Storytelling Fundamentals

Learn how to use storytelling to design themed and branded story experiences that engage audiences at a new level.

Girl running away in a Swedish forrest, key illustration for The Hidden Tragedy - The Torsåker Witch Trials.
New Online Course

AI Strategies for Story Experience Design

Learn how to enhance your creative process from concept to design with Generative Artificial Intelligence (Generative AI).

Storytelling Without Words
New Online Course

Storytelling Without Words

Learn how to design and create story experiences beyond the limits of words or language.

Selected references


With their guidance, AdventureLAB helped us create completely new ideas and insights, which took the project in a positive direction. They have good energy and professionalism at a high level, and it was a pleasure to work with them.

Anna Louise Siggaard

Museum Inspector at
Billund Municipality Museums


Strongly recommended for anyone from newly sprouting creatives to seasoned corporate marketers. Klaus will truly change the way you inform, educate, entertain, engage with, and involve your audience

John Kolesar

Experience creator, CX Expert

Tell us about your project

We’re here to help you with any questions you might have. Our solutions can always be adjusted to your specific project or mission. We look forward to hearing from you! 

Subscribe to our newsletter

Our monthly newsletter, “The Experience Economist”, always brings you insights about storytelling, innovation, experience design, and much more.

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AdventureLAB is a proud member of

AdventureLAB is a proud member of IAAPA - The Global Association for the Attractions Industry
TEA Themed Entertainment Assocation