Welcome to AdventureLAB

The Integrated Storytelling & Experience Studio

AdventureLAB STUDIO

We help organisations develop, design and deliver successful creative strategies and concepts through facilitation, workshops, and by providing additional competencies when needed.

Illustration from Vatten (Water), part of the Smart Cultural Tourism transmedia project Kulturarvsresan (The Cultural Heritage Journey) by Västernorrland Museum, Sweden

AdventureLAB ACADEMY

We help professionals and students build their creative skills through team training, course programs, workshops and masterclasses, on-demand or customised to needs and organisational goals.

AdventureLAB LIVE

We help professionals move their industries by organising, collaborating and participating in events, presentations, expos to boost innovation and create new concepts.

AdventureLAB INSIGHTS

As part of our mission, we share insights and inspiration on our website, in our newsletter, in books, articles and videos.

Illustration from the article “Our Lives in the Uncanny Virtuality”

WELCOME TO THE ADVENTURELAB

We work with attractions, destinations, museums, and other brands across the experience sectors that benefit from innovative concepts and integrated storytelling to enrich and expand their brand
Our core mission is to assist you in building a solid creative foundation through creative strategies, imaginative concept development, and immersive story experience design.

Klaus Sommer Paulsen, CEO & Founder
klaus@adventurelabstudio.com

Klaus Sommer Paulsen

Our Mission

WE HELP INNOVATORS AND CREATORS DEVELOP STRONGER CONCEPTS, TELL BETTER STORIES, DESIGN UNFORGETTABLE EXPERIENCES AND FLY HIGHER!

Developing Successful Strategic Concepts for Story Experience Design

AdventureLAB STUDIO

We help organisations develop, design and deliver successful creative strategies and concepts through facilitation, workshops, and by providing additional competencies when needed.

Creative Services and Solutions

Girl running away in a Swedish forrest, key illustration for The Hidden Tragedy - The Torsåker Witch Trials.

Creative Development

From stories to characters to full experiential narratives, we create new, original concepts and strategies ready to be applied to your design process.

Facilitation

Facilitation

We will help you transform your ideas into brilliant concepts through facilitated creative processes, such as our StoryLAB program, for developing core stories.

Facilitation

Workshops

In a short time, build new concepts or enhance existing products/experiences, applying Integrated Storytelling principles and methods.

AdventureLAB StoryVerse GuideBook Solution for Story Experiences

StoryVerse GuideBook

Discovery, development, and delivery of creative strategy, StoryVerse, translocation, and transmedia storylines are collected in your unique StoryVerse GuideBook.

Brain in a Box by AdventureLAB

Brain in a Box

is a unique solution providing clients with consulting services on creative projects by an expert to confer with directly online.

Creative Review

Creative Review

We will review your current experiences through the eyes of your audience. You will receive a report with suggestions further development.

With their guidance, AdventureLAB helped us create completely new ideas and insights, which took the project in a positive direction. They have good energy and professionalism at a high level, and it was a pleasure to work with them.

Anna Louise Siggaard

Billund Municipality Museums

Kongernes Jelling

AdventureLAB ACADEMY

We help professionals and students build their creative skills through team training, course programs, workshops and masterclasses, on-demand or customised to needs and organisational goals. Furthermore, we work with learning institutions and organisations to develop and deliver programmes and courses.

Upcoming Courses

AdventureLAB Smiling Robot Girl (Created with Midjourney)

July 4-11-18-25, 2024

Mastering Creative Strategy in the Age of AI

Online Course with Diploma

Learn how to enhance your creative process from concept to design with Generative AI!

Integrated Storytelling by Design in 16:9 Format

August 29, September 5-12-19, 2024

Integrated Storytelling Fundamentals

Online Course with Diploma

Use storytelling as a design method to create the next level of audience-centric themed and branded story experiences!

Storytelling Without Words

October 3-10-17-24

Storytelling Without Words

Online Course with Diploma

Design and create story experiences beyond the limits of words or language!

Strongly recommended for anyone from newly sprouting creatives to seasoned corporate marketers. Klaus will truly change the way you inform, educate, entertain, engage with, and involve your audience.

John Kolesar

Solomon Group

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Klaus Sommer Paulsen on stage at TEA SATE 2022

AdventureLAB LIVE

We help professionals move their industries by organising, collaborating and participating in events, presentations, expos to boost innovation and create new concepts.

Upcoming Talks and Presentations

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May 30, 09:30-17:00

Culture at the Center – Create Meaningful Travel Experiences

Brødremenighedens Hotel, Christiansfeld, Denmark

Klaus Sommer Paulsen will speak about creating StoryVerses for cultural heritage at this year’s conference on cultural tourism in Christiansfeld. This talk is related to AdventureLAB’s involvement with the Rethink Cultural Tourism project, which spans multiple locations and disciplines.

AdventureLAB Academy

Upcoming FREE online webinars

June 17, 2024
Introduction to Mastering Creative Strategy in the Age of AI
Online on Zoom

August 8. 2024
Introduction to Integrated Storytelling Fundamentals
Online on Zoom

August 22. 2024
Introduction to Storytelling Without Words
Online on Zoom

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INSIGHTS and INSPIRATION

As part of our mission, we share insights and inspiration on our website, in our newsletter, in books, articles and videos. We also contribute to other media and collaborate with magazines and other platforms than our own, contributing to and providing content. 

Wardrune performing at Musikhuset, Aarhus, Denmark

Insights and Inspiration

Uncanny Virtuality illustration made by Klaus Sommer Paulsen, AdventureLAB usingf Midjourney, Adobe Photoshop and Adobe Lightroom

Articles

Inspirational and insightful articles about storytelling, experience design and all the other things that makes brands, attractions, museums and destinations stand out.

Integrated Storytelling by Design

GET 36% OFF THE REGULAR PRICE!

Integrated Storytelling by Design

Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Storytelling Beyond the Screen Book Cover

FREE DOWNLOAD!

Storytelling Beyond the Screen

The anthology Storytelling Beyond The Screen collects seven insightful articles from eight outstanding professionals in the fields of video production, sound design, transmedia storytelling, AI and VR.

Featured Articles

Inhabitancy by Design for Place X

A profound exploration into spatial design and what it genuinely means to inhabit a space, opening an entrance to deeper connections and unique interactions: The audience-centric design principle of Inhabitancy, powerful enough to alter our perception of what audiences are.

Our Lives in the Uncanny Virtuality

What happens when we get immersed in a world where it is increasingly difficult to tell fact from fiction and where everybody gets a magic wand that can bend reality? How our perception of reali may evolve with intelligent technologies such as Generative AI at our fingertips.

The Past Reimagined

Experience designers and storytellers working with cultural heritage need to take note of the achievements of the performing artists reimagining the past because they are not just about the artists being inspired by history; it is about connection to audiences changing their view of the world in the past, present and future.

There is no such thing as a singular brand story

A core brand story is not a static structure — it branches out into different storylines with new developments and event.

Accelerate Your Brand Evolution with Hybrid Thinking

Combining existing concepts in new ways fuels innovation in brand evolution, technological adoption, experiential marketing, and team diversity. Embracing a hybrid mindset allows for unique, experiential marketing approaches that blend the physical and virtual realms, encouraging innovation and brand growth.

The Experience Economist Newsletter

Newsletter

Join our other subscribers of the newsletter, The Experience Economist, and get articles, news and updates on courses and events delivered directly to your mailbox. With each issue, we make a draw for a free ebook version of “Integrated Storytelling by Design”.

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