Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now provide four annual Integrated Storytelling courses…
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AdventureLAB is an integrated storytelling and experience design studio dedicated to the creation of magic memories and valuable relationships.
LABS by Adventurelab
LABs by AdventureLAB are a series of creation and innovation programmes, designed to help you get from thought to action within a relatively short period of time. The programmes merge disciplines such as integrated marketing, storytelling, digital innovation, hybrid thinking and experience design to create platforms that will make great ideas succeed even before design and production begin.
StoryLAB
StoryLAB by AdventureLAB is designed for the creation and application of core stories for multiple uses, such as storytelling for themed entertainment, exhibitions and brand stories.
ExperienceLAB
ExperienceLAB by AdventureLAB is designed for the creation and optimisation of customer, visitor and audience experiences to not only meet but to exceed expectations.
TeambuildingLAB
Stand out as a leader and create an unforgettable experience for your team! Take your story to the next level and make the focus of your next collective activity!
Integrated Storytelling MasterClass
At AdventureLAB, we work with Integrated Storytelling by design as part of our Academy Services. Based on our insights and experience from years of working with Integrated Storytelling, we have created this new, fast-track interactive programme, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.
Exclusive Integrated Storytelling Course for Dansk Markedsføring
Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now offer four annual Integrated Storytelling courses, designed specifically for Dansk Markedsføring and run by AdventureLAB’s Klaus Sommer Paulsen.
Dates and cities for the first two course sessions have been announced. More information is to come.
Studio Services
Concept Development
Creative concepts for themed and branded spaces and experiences, original entertainment franchise (IP) adaption and application for experiences, worldbuilding, and more.
Storytelling By Design
Core story concepts, story development and scriptwriting for themed attractions and branded experiences, digital and interactive story concepts and development, and more.
Experience Design
Customer journey mapping and visualisation, customer experience design and optimisation, creative experience design for themed attractions and branded experiences, and more.
News
Stay up to date with the latest news from AdventureLAB.
AdventureLAB on Tour
AdventureLAB’s CEO & Founder Klaus Sommer Paulsen will be talking at a series of events across Europe in November. We hope to see you there…
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AdventureLAB’s Klaus Sommer Paulsen Joins World of HCA Advisory Board
Paulsen, CEO & Founder of AdventureLAB, has been selected to join the advisory board of World of H.C. Andersen (HCA). This project is in line with Paulsen’s continued dedication…
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Integrated Storytelling will be part of an MBA program at the University of Tartu Pärnu College
AdventureLAB’s Integrated Storytelling principles will soon become a part of a higher education study course. In 2020, the theory will become available to the students…
read moreAdventureLAB Blog
Accelerate Your Brand Evolution with Hybrid Thinking
Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature, a hybrid is a new creation, often...
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A Customer-Centric Guide To The Retail Space Of The Future
Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still shopping, and they still need places where they can go. The future retail...
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Experience Design Can Help Win Customers’ Hearts And Minds
As retail and leisure come together to create spaces of value, we need to apply a more detailed and nuanced approach to designing moments and memories that these physical and digital places will represent. Thinking and planning in terms of multidimensional experience...
read moreCOME SEE US AT CONFERENCES, SEMINARS AND EVENTS
Dansk Markedsføring Integrated Storytelling Course in Copenhagen
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Dansk Markedsføring Integrated Storytelling Course in Aarhus
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Playday - gamification and service design conference, Pärnu
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Family attraction expo, Birmingham
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LeisurUp - The new global B2B leisure event, Cannes
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Selected Clients
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