About Us

Our Organisation

Just like the concepts we design, AdventureLAB is more than the sum of its parts. Our teams are basically a unique take on the design collective or the creative collaboration, where we bring together the resources needed for each assignment we undertake in a custom designed team. These teams are put together from a well-established network of experienced experts, talents and companies from all around the world. Sometimes you may find someone who worked on that particular kind of concept or place that you aspire to create. Sometimes it may be someone who has a fresh new take or technology on how to make things happen. We design our teams to help meet any challenge and uncover any possibility in the best possible way. At the centre of the AdventureLAB eco-structure is the CORE Team, located in Denmark.

AdventureLAB founder & CEO Klaus Sommer Paulsen in Orlando

Our Story

Our story begins back in 1995, when AdventureLAB’s founder Klaus Sommer Paulsen, just out of one of the first multimedia design schools, was asked to do a series of multimedia shows in Denmark and Germany. He set up what was eventually named The Adventure Lab, working with multimedia concepts, design and experiences working with advertising agencies and brands who wanted to explore what the new world of interactive multimedia could do for them.

Fast forward to 2011. Klaus had been working in multiple roles including producer and creative directors in new media and integrated marketing, and during that time, he focused increasingly on the experience as an in-depth way of creating engagement and excitement. Without the experience, there was no fulfilment to the communication, no matter how clever it was.

This triggered the reboot of The Adventure Lab, which came to be known as AdventureLAB.

Today, Klaus Sommer Paulsen and the AdventureLAB collective are internationally recognised for a multi-disciplinary approach to combining creative strategy, storytelling, experience design, digital innovation and integrated marketing in order to create unforgettable moments for themed entertainment and branded experiences.

Meet the CORE Team located in Arhus, Denmark

Klaus Sommer Paulsen

Klaus Sommer Paulsen

Founder & CEO of AdventureLAB

Klaus has been working with storytelling and media for more than 30 years and digital multimedia and experience design since the mid-1990s. Besides his work as a designer, concept developer and more, Klaus has been teaching student and professional programs regularly for a quarter of a century. He has designed and is teaching the only BA-level course in Themed Entertainment in Scandinavia and is Chair of the Educational Board for VIA UC Film and Transmedia’s program in Multiplatform Storytelling and Production. Furthermore, he is a member of the Themed Entertainment Association’s International Board as well as other boards of directors and advisors.

Ecaterina Capatina

Ecaterina Capatina

Brand Manager at AdventureLAB

Ecaterina joined Klaus in 2018 as a concept developer with a focus on the integration of story and experience. Now she is the brand manager of AdventureLAB, and at the same time, she is actively involved in client projects and continues to work with concept and story development.

She participates in program design for AdventureLAB Academy and Studio X services, as well as keeping in touch with stakeholders of various projects.

Associations AdventureLAB is a member of: