Category: The Experience Economist
How character development can elevate your guest experiences
Go to all blog posts How character development can elevate your guest experiences Great character...
Read MoreThere is no such thing as a singular brand story
A core brand story is not a static structure — it branches out into different storylines with new developments and event.
Read MoreThe Power of Mobile Storytelling
Go to all blog posts The Power of Mobile Storytelling As we are approaching the spring and summer...
Read MorePredictions for 2022 in the leisure industry
Go to all blog posts Predictions for 2022 in the Leisure Industry In this article, we underline...
Read MoreEstablishing a Creative Strategy
Go to all blog posts Establishing a creative strategy How often do you jump to the creative stage...
Read MoreIAAPA Expo Europe 2021 Impressions
Go to all blog posts Impressions from IAAPA Expo Europe 2021 In this issue of The Experience...
Read More5 areas where your brand story lives and grows
Go to all blog posts 5 areas where your brand story lives and grows No matter what industry you...
Read MoreThe audience expectations and behaviour in the post-COVID world
The audience expectations and behaviour in the post-COVID world First published on April 19,...
Read More3 things about IP adaptation you need to know
3 things about IP adaptation you need to know First published on March 23, 2021Blog: The...
Read MoreA better guest experience with a BEFORE-DURING-AFTER strategy
While the main focus of a guest experience design is usually the on-location interactions, going beyond this has an enormous potential.
Read MoreFive creative strategy tactics for your story-based experiences
Learn about five simple steps you need to take when defining the creative strategy to design a rich story-based experience.
Read MoreIntegrating the narratives of The New Normal in experience design
The imposed regulations and pandemic development has created a narrative of what The New Normal may become.
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