Category: Brand storytelling

There is no such thing as a singular brand story

Posted by Ecaterina Capatina | Jun 27, 2022 | Brand storytelling, Featured, The Experience Economist | 0

There is no such thing as a singular brand story

by Ecaterina Capatina | Jun 27, 2022 | Brand storytelling, Featured, The Experience Economist | 0

A core brand story is not a static structure — it branches out into different storylines with new developments and event.

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