Unleash the Power of Integrated Storytelling

Integrated Storytelling is our multi-platform, multi-level method for creating stories and experiences that come alive across places, spaces, channels and platforms. 

Accelerate the development of your story, experience and brand

Our LABs are a series of creation and innovation programmes, designed to help you get from thought to action within a short period on a fixed budget. 

Make your concept come alive with our creative studio services

At the core of our expertise is the capability to create stories that become experiences and experiences that become stories. We use the combination of brand, story, and experience design to create imaginative worlds, designs and unforgettable moments. 

AdventureLAB is an integrated storytelling and experience design studio dedicated to the creation of magic memories and valuable relationships.

LABS by Adventurelab

LABs by AdventureLAB are a series of creation and innovation programmes, designed to help you get from thought to action within a relatively short period of time. The programmes merge disciplines such as integrated marketing, storytelling, digital innovation, hybrid thinking and experience design to create platforms that will make great ideas succeed even before design and production begin.

StoryLAB by AdventureLAB

StoryLAB

StoryLAB by AdventureLAB is designed for the creation and application of core stories for multiple uses, such as storytelling for themed entertainment, exhibitions and brand stories.

ExperienceLAB by AdventureLAB

ExperienceLAB

ExperienceLAB by AdventureLAB is designed for the creation and optimisation of customer, visitor and audience experiences to not only meet but to exceed expectations.

TechLAB by AdventureLAB

TeambuildingLAB

Stand out as a leader and create an unforgettable experience for your team! Take your story to the next level and make the focus of your next collective activity!

Integrated Storytelling MasterClass

At AdventureLAB, we work with Integrated Storytelling by design as part of our Academy Services. Based on our insights and experience from years of working with Integrated Storytelling, we have created this new, fast-track interactive programme, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.

Exclusive Integrated Storytelling Course for Dansk Markedsføring

Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now offer four annual Integrated Storytelling courses, designed specifically for Dansk Markedsføring and run by AdventureLAB’s Klaus Sommer Paulsen.

Dates and cities for the first two course sessions have been announced. More information is to come. 

Aarhus

March 11, 2020

Copenhagen

March 18, 2020

Studio Services

Concept Development

Creative concepts for themed and branded spaces and experiences, original entertainment franchise (IP) adaption and application for experiences, worldbuilding, and more.

Storytelling By Design

Core story concepts, story development and scriptwriting for themed attractions and branded experiences, digital and interactive story concepts and development, and more.

Experience Design

Customer journey mapping and visualisation, customer experience design and optimisation, creative experience design for themed attractions and branded experiences, and more.

News

Stay up to date with the latest news from AdventureLAB.

Integrated Storytelling Course for DMA

Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now provide four annual Integrated Storytelling courses…

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AdventureLAB on Tour

AdventureLAB’s CEO & Founder Klaus Sommer Paulsen will be talking at a series of events across Europe in November. We hope to see you there…

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AdventureLAB Blog

Accelerate Your Brand Evolution with Hybrid Thinking

Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature, a hybrid is a new creation, often...

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A Customer-Centric Guide To The Retail Space Of The Future

Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still shopping, and they still need places where they can go. The future retail...

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COME SEE US AT CONFERENCES, SEMINARS AND EVENTS

Dansk Markedsføring Integrated Storytelling Course in Copenhagen

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Dansk Markedsføring Integrated Storytelling Course in Aarhus

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Playday - gamification and service design conference, Pärnu

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Family attraction expo, Birmingham

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LeisurUp - The new global B2B leisure event, Cannes

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Selected Clients

Associations