LABs by AdventureLAB are a series of creation and innovation programmes, designed to help you get from thought to action within a relatively short period of time. The programmes merge disciplines such as integrated marketing, storytelling, digital innovation, hybrid thinking and experience design to create platforms that will make great ideas succeed even before design and production begin.
StoryLAB by AdventureLAB is designed for the creation and application of core stories for multiple uses, such as storytelling for themed entertainment, exhibitions and brand stories.
ExperienceLAB by AdventureLAB is designed for the creation and optimisation of customer, visitor and audience experiences to not only meet but to exceed expectations.
Stand out as a leader and create an unforgettable experience for your team! Take your story to the next level and make the focus of your next collective activity!
Now you have the chance to get the same insights on new ways of working with narratives as hundreds of media, marketing and experience industry professionals from around the world by attending AdventureLAB’s first Integrated Storytelling MasterClass in Denmark on January 10 in Copenhagen.
At AdventureLAB, we work with Integrated Storytelling by design as part of our Academy Services. Based on our insights and experience from years of working with Integrated Storytelling, we have created this new, fast-track interactive programme, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.
Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now offer four annual Integrated Storytelling courses, designed specifically for Dansk Markedsføring and run by AdventureLAB’s Klaus Sommer Paulsen.
Dates and cities for the first two course sessions have been announced. More information is to come.
Aarhus
March 11, 2020
Copenhagen
March 18, 2020
Creative concepts for themed and branded spaces and experiences, original entertainment franchise (IP) adaption and application for experiences, worldbuilding, and more.
Core story concepts, story development and scriptwriting for themed attractions and branded experiences, digital and interactive story concepts and development, and more.
Customer journey mapping and visualisation, customer experience design and optimisation, creative experience design for themed attractions and branded experiences, and more.
Stay up to date with the latest news from AdventureLAB.
Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now provide four annual Integrated Storytelling courses…
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AdventureLAB’s CEO & Founder Klaus Sommer Paulsen will be talking at a series of events across Europe in November. We hope to see you there…
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Paulsen, CEO & Founder of AdventureLAB, has been selected to join the advisory board of World of H.C. Andersen (HCA). This project is in line with Paulsen’s continued dedication…
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AdventureLAB’s Integrated Storytelling principles will soon become a part of a higher education study course. In 2020, the theory will become available to the students…
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