LABs by AdventureLAB are a series of creation and innovation programmes, designed to help you get from thought to action within a relatively short period of time. The programmes merge disciplines such as integrated marketing, storytelling, digital innovation, hybrid thinking and experience design to create platforms that will make great ideas succeed even before design and production begin.
StoryLAB by AdventureLAB is designed for the creation and application of core stories for multiple uses, such as storytelling for themed entertainment, exhibitions and brand stories.
ExperienceLAB by AdventureLAB is designed for the creation and optimisation of customer, visitor and audience experiences to not only meet but to exceed expectations.
Stand out as a leader and create an unforgettable experience for your team! Take your story to the next level and make the focus of your next collective activity!
At AdventureLAB, we work with Integrated Storytelling by design as part of our Academy Services. Based on our insights and experience from years of working with Integrated Storytelling, we have created this new, fast-track interactive programme, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.
Now you have the chance to get the same insights on new ways of working with narratives as hundreds of media, marketing and experience industry professionals from around the world by attending AdventureLAB’s first Integrated Storytelling MasterClass in Denmark on January 10 in Copenhagen.
Creative concepts for themed and branded spaces and experiences, original entertainment franchise (IP) adaption and application for experiences, worldbuilding, and more.
Core story concepts, story development and scriptwriting for themed attractions and branded experiences, digital and interactive story concepts and development, and more.
Customer journey mapping and visualisation, customer experience design and optimisation, creative experience design for themed attractions and branded experiences, and more.
Stay up to date with the latest news from AdventureLAB.
Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now provide four annual Integrated Storytelling courses…
read more
AdventureLAB’s CEO & Founder Klaus Sommer Paulsen will be talking at a series of events across Europe in November. We hope to see you there…
read more
Paulsen, CEO & Founder of AdventureLAB, has been selected to join the advisory board of World of H.C. Andersen (HCA). This project is in line with Paulsen’s continued dedication…
read more
AdventureLAB’s Integrated Storytelling principles will soon become a part of a higher education study course. In 2020, the theory will become available to the students…
read more
Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature, a hybrid is a new creation, often...
read more
Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still shopping, and they still need places where they can go. The future retail...
read more
As retail and leisure come together to create spaces of value, we need to apply a more detailed and nuanced approach to designing moments and memories that these physical and digital places will represent. Thinking and planning in terms of multidimensional experience...
read moreDay(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
