Integrated Storytelling by Design
About the book
The Integrated Storytelling by Design book is written by Klaus Sommer Paulsen and published by Routledge, Taylor and Francis Group in July 2021.
The principles collected in this publication have been in continuous development through Klaus’s work and experience with media, design, themed entertainment and training.
Klaus Sommer Paulsen is an award-winning concept developer, designer, storyteller and creative director. His expertise in the convergence of storytelling, digital innovation and experience design has been built through a career spanning decades and disciplines. He has collaborated with VIA University College Film & Transmedia, Aarhus University, University of Southern Denmark and University of Tartu Pärnu College. He was also the contributing editor of Create Converge’s 2019 anthology Storytelling Beyond The Screen.
readers can find the book on Routledge, Amazon, and the Danish book shop Saxo, in three formats – paperback, hardcover and e-book.
IntegratedStorytellingbyDesign.com is the companion website of the book. Here visitors can find cases, updates, and sign-up for the newsletter.
The contents
The book collects concepts, methodologies, guidelines, cases and directions to apply the Integrated Stotyelling principles to develop and design audience-centric experiences within themed entertainment, media production, marketing, and any discipline that benefits from an advanced application of storytelling.
Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.
Readers can learn about the Design Principles of Integrated Storytelling, Audience Roles, Story Spheres, The Experiential Narrative and more. The sections called “From Theory to Practice” present the practical application of the principles.
AdventureLAB applied the methodology described in the book with projects like “The Pirate Experience Room at Boldnholm’s Medieval Center”, “WAOO Fanzone”, “Popcorn Revenge”, “The halls of the Battle of Hastings” etc.
Limited Offer: Get 36% off the regular price!
For a limited time we are selling the digital version of the book directly from the AdventureLAB website.
Regular price: DKK 275 / USD 40 / EURO 37
Limited time offer: DKK 176 / USD 26 / EURO 24
All prices are listed excl. VAT where applicable.
Get your copy of Integrated Storytelling by Design now!
If you choose to place your order, you will get the option to contact us via email at adventurelab@adventurelabstudio.com. Please let us know how many copies you want, your preferred currency (DKK, USD, or EURO), and your email address, and we will get back to you with details for payment and download.
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