Jesperhus Blomsterpark

Their Challenge

The Jesperhus Blomsterpark project was a precursor to what is now known as StoryLAB by AdventureLAB, workshop-like settings with Jesperhus’ own people involved, working with the stories, characters, and shows. It started with a need to come up with deeper stories for theming to root Hugo and to combine his world with the world and heritage of the park, created within the organisation.

Our Solution

AdventureLAB’s role was, on the one hand, to support the processes through a workshop, and on the other, to take a look at some of the components that make up a good story and apply that. Together with the folks at Jesperhus, we wanted to come up with a story that could continue to evolve over time, and what does every story need? A villain!

So who or what was to be the villain of Jesperhus? – Dr. Træls – a character created for more dynamic stories with the fun and drama involved in villain crises. Dr Træls is greedy, doesn’t like animals and is always up to no good. His name, translated from Danish, means something like “irritating” or “annoying”. This antagonist character created opportunities for building new experiences and expanding the narratives. Today he even got his own attraction in the park, which says how much the guests like him.