Read our blog posts about experience design.
Last year we were wondering how to operate with all the restrictions in order. Now we begin considering what to do next after the reopening of the industry. A certain thing that we know is that audience expectations and behaviour have changed, and we expect some new...
While the main focus of a guest experience design is usually the on-location interactions, going beyond this has an enormous potential.
Learn about five simple steps you need to take when defining the creative strategy to design a rich story-based experience.
The imposed regulations and pandemic development has created a narrative of what The New Normal may become.
Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still shopping, and they still need places where they can go. The future retail...
As retail and leisure come together to create spaces of value, we need to apply a more detailed and nuanced approach to designing moments and memories that these physical and digital places will represent. Thinking and planning in terms of multidimensional experience...
The travel industry needs to recognise that its game has and will continue to change. Travellers and the world they explore have evolved. Mottos about the best destinations, claims for superior service levels, and other obvious reasons for buying travel industry...
Any marketer involved in branding in 2017 is almost certain to be involved in experience design or experience management in one way or the other. As with many disciplines, experience design itself is dynamic and in a continuous state of flux, where seasoned...
The CEO of a successful retail franchise once shared his prescient view with the management of a shopping mall during a meeting on how to make their retail space successful: “If you don’t have family entertainment, families will not visit your mall.” In other words,...
At AdventureLAB, much of our work can be defined as adding value to a place or creating a place of value altogether. To do this successfully, we strongly believe the concept of value has to have a deeper meaning than that of the monetary payoff for the owner or...
The retail environment has never been more competitive. Shop closures are regularly in the news and the idea of “well-established” more often means “old,” rather than “enduring.” While hanging on for survival, however, many retailers seem to have forgotten what made...
Unless you have been performing your marketing tasks from under a rock in a cave somewhere, you will have noticed the increased focus on customer experiences and their value to the retailer. Integrated experience strategies can help build and increase attention,...