The Experience Economist Podcast

Where we explore ideas, concepts, trends for the future of the experience industry together with guests experts

If you’re interested in what drives the experience industry and how multiple disciplines can come together, then don’t miss out on our new podcast.

For every episode, your host Klaus Sommer Paulsen invites a guest expert to address different ways to bring experiences to life with storytelling, theming, technology, interactive design or communication. The guests of this podcast come from different backgrounds, and you, the listener, will learn and get inspired by multiple disciplines to elevate your work.

App download


Episode #1 The future of immersive virtual tourism

Why is virtual tourism part of the future of the industry, and how does it complement the guest’s on-location experience, rather than replace it?

The guest of this episode is Jonathan Cooper, Co-founder and CEO of Virtually Visiting – the new platform for immersive, virtual tours. The goal of the platform is not to replace on-location tourism, but to create a richer experience for visitors, spark their curiosity, and bring them closer to places that they can’t visit at the moment, or plan to in the future.

Klaus and Jonathan discuss the future of virtual tourism, the role of the tour guides, escapism, and even where the metaverse fits in all this.

Visit for more.

April 12,  2022

Subscribe to our newsletter “The Experience Economist” and don’t miss new AdventureLAB Pocast episodes

We are the Integrated Storytelling studio, and the core of our expertise is merging story and experience. We use the combination of brand, story, and experience design to create unique concepts, imaginative worlds and unforgettable moments. We want to empower professionals and give them an extended understanding of storytelling principles; that is why we also cooperate with other creative studios to help them build stronger creative foundations.