A one-of-a-kind event in the experience industry for participants coming together from different backgrounds and disciplines with a common goal – create impactful, inspiring and engaging guest experiences that attract, engage and retain visitors.
March 15-16-17, 2023
Explore new ways of using spaces to create unique experiences for visitors with game and play, interaction, immersive storytelling and more. We will work with methods and tools that transform spaces from passive backgrounds into living stories that attract, engage and retain visitors.
The event consists of a MasterClass and a Workshop, where participants will learn about multi-platform storytelling techniques, audience journey mapping, spatial narrative design, engagement, and immersive storytelling. And for a complete learning experience, we will have an exciting study trip on the third day. We are preparing a highly interactive program with hands-on activities and learning through play.
This event is for anyone working with spaces as part of guest experiences. It can be especially interesting to professionals who work with exhibitions and museums, immersive and themed experiences, escape rooms, attractions or architecture.
Join Klaus Sommer Paulsen and David Bassuk on Zoom for a 45-minute talk about how spaces become places enriched through immersive learning and exploration through play. Use this online event to ask any questions about our three-day program in Copenhagen.
We have two online meet-ups scheduled:
📍 Wednesday, February 8 at 15:00 CET / 9:00 am ET
📍 Tuesday, February 14 at 15:00 CET / 9:00 am ET
See you in
CEO and Founder of AdventureLAB
Klaus has been working with storytelling and media for more than 30 years and digital multimedia and experience design since the mid-1990s. He has extensive experience with tourism, cultural heritage and museums, and has worked with training and skillset transformation of established and aspiring professionals since 2013. Klaus is the author of “Integrated Storytelling by Design”, published by Routledge, Taylor&Francis Group in 2021.
Director, Producer, Educator
Currently Professor of Acting in the Conservatory of Theater Arts at Purchase College, SUNY, School of the Arts & Creative Director of White Horse Immersive in Hangzhou, China. His teaching explores the integration of theatre, transmedia storytelling, gameplay and the design of immersive narratives and storyworlds. Directs in professional acting programs, mentors students in stage directing, creative writing and designing experimental performances. Current projects include working with UNAMI, The United Nations Assistance Mission for Iraq, designing a project called “Futurers2050” a game played across Iraq aimed at building youth motivation on the issue of water scarcity.
The event is organised by AdventureLAB, the Integrated Storytelling studio based in Aarhus, Denmark. AdventureLAB uses a combination of brand, story, and experience design to create unique concepts, imaginative worlds and unforgettable moments. With projects in themed entertainment, cultural heritage and museums, retail and leisure, AdventureLAB and CEO Klaus Sommer Paulsen present forward-thinking storytelling and creative strategy methodologies.
A lecture-format, full-day event where attendees will acquire skills and learn principles and methodologies of experience design, spatial narratives and audience-centric immersive storytelling to create memorable moments.
More details will follow soon.
An active day full of hands-on activities. The workshop will follow principles of learning through play, where one of the main outputs of the day will be an actual game design. The participants will rethink they way they use space and design a game that unfolds in space and reveals a narrative.
More details are coming soon.
An exclusive, behind-the-scenes tour of selected Copenhagen venues. We aim to create a unique experience for the participant to learn from real examples of innovative guest experience design, which will reflect our MasterClass and Workshop topics.
We are working on the trip’s details, so more details are coming soon.
Understanding the audience
Audience journey design
New audience roles and influence
Immersive storytelling for themed and branded experiences
Integrated Storytelling techniques
Game design for immersive experiences
Multiverse audience agency
Guest engagement and retention
More details about the program will follow soon.
The early bird price is available until February 15, 2023
You can choose to only join the first day of the event, and participate in the MasterClass, presented by Klaus and David.
(approx. € 732 / $ 793)
MasterClass & Workshop
March 15, 16
Sign up for a combination of theory and practice by joining both the MasterClass and the Workshop.
(approx. € 1.195 / $ 1.295)
March 15, 17
If you want to skip the Workshop, you can still join the MasterClass and the Study Trip to get a more in-depth understanding of the principles.
(approx. € 995 / $ 1.076)
March 15, 16, 17
Sign up for the full experience with in-depth theory on the first day, practical application on the second, and an inspirational study trip on the third day.
(approx. € 1.390 / $ 1.505)
The prices for the MasterClass and Workshop include lunch and refreshments.
Book your tickets
Contact us if you want to register or if you have questions about the event.
We process sign-ups individually and issue payment by invoice. There’s also an option for partial payment. Just let us know what ticket works best for you.
Using space, play and storytelling for audience experience design
How Spaces Become Places
We are the Integrated Storytelling studio, and the core of our expertise is merging story and experience.
We use the combination of brand, story, and experience design to create unique concepts, imaginative worlds and unforgettable moments. We want to empower professionals and give them an extended understanding of storytelling principles; that is why we also cooperate with other creative studios to help them build stronger creative foundations.