Jun 27, 2022 | Brand storytelling, Featured, The Experience Economist
Go to all blog posts There is no such thing as a singular brand story Learn what a brand story is and how multiple narratives form and evolve as part of a storyverse Most probably, you have heard before that a brand is like a person. It has traits that we might like...
Oct 28, 2019 | Digital Innovation, Featured, The Experience Economist
Accelerate Your Brand Evolution With Hybrid Thinking Originally published on March 03, 2017 Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in...
Nov 27, 2017 | Experience Design
A Customer-Centric Guide To The Retail Space Of The Future November 27, 2018 Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still...
Apr 21, 2017 | Integrated Storytelling
Go Beyond Activation With Brand Adventures April 21, 2017 Have you ever met someone representing your customers who asked to be taken on a customer journey? Did you ever hear someone other than marketing professionals who were craving some brand activation? I bet the...
Mar 20, 2017 | Digital Innovation, Experience Design
The New Experience Business Trends That Might Change Your Brand March 20, 2017 Any marketer involved in branding in 2017 is almost certain to be involved in experience design or experience management in one way or the other. As with many disciplines, experience design...
