Klaus Sommer Paulsen, keynote speaker at Family Attractions Expo

November 10, 14:00-14:30 UK time

2021, Routledge
Taylor & Francis Group

More about the book:

The author presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology.

Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Visit integratedstorytelling.com, the companion website of the book, for more. 

Klaus Sommer Paulsen at Family Attraction Expo addressing the subject:

Designing a Successful Tomorrow for the Attractions Industry

2020 and 2021 have proven incredibly challenging for the attractions industry. However, there are ways forward, as the evolution of the sector has been accelerated by the need for adaption and innovation. This scenario presents attractions with possibilities to survive and thrive as sustainable players in the new experience industry landscape. Join this talk for inspiration, insights and discussion on how we can design the future now with principles and methods as those presented in the new book “Integrated Storytelling by Design”.


Klaus Sommer Paulsen is CEO & Founder of AdventureLAB in Denmark. The studio designs and facilitates creative strategies, story and experience concepts for attractions, destinations and other experiential brands and spaces.

In his daily work, Klaus merges decades of experience in marketing, entertainment and design. The anchoring point of it all is the heart of the story, the experience, and the convergence of the two.