Experience Industry Challenge 2020 is a collaborative event taking place in Copenhagen in April 2020. It will gather retail professionals to work together to face the challenges currently present in the retail industry. These challenges include the shortening lifecycle of retail stores, rising competition with online stores, and unmet customer expectations. Leading experts in the Experience Economy will participate and share their knowledge and insights on the matter.
During the event, you will have the opportunity to get firsthand information and guidance from the leading experts in the Experience Economy Joe Pine and Albert Boswijk.
The event is organised and facilitated by AdventureLAB. Your host of the day will be the CEO and founder of AdventureLAB – Klaus Sommer Paulsen.
In 1999, Pine, a global leader in the Experience Economy, and his partner James H. Gilmore wrote the bestseller The Experience Economy: Work is a Theatre & Every Business a Stage, which claims goods and services are no longer enough; today, companies must offer experience—memorable events that engage each customer in an inherently personal way. In 2019, an updated version of The Experience Economy was published, subtitled Competing for Customer Time, Attention, and Money.
To learn more about Joe Pine and his work, click on the logo below.
Boswijk is the author of several publications and co-author of several books. In 2012, Boswijk co-wrote Economy of Experiences, which sheds light on how society is currently searching for new forms of value creation, with Ed Peelen and Steven Olthof.
To learn more about Albert Boswijk and his work, click on the logo below.
Klaus Sommer Paulsen
You will be guided through the program and the workshop by the CEO and Founder of AdventureLAB and Themed Entertainment Association International Board Member – Klaus Sommer Paulsen.
The AdventureLAB collective is internationally recognised for a multi-disciplinary approach to combining creative strategy, storytelling, experience design, digital innovation and integrated marketing to create unforgettable moments for themed entertainment and branded experiences.
Click on the logo below to learn more about AdventureLAB.
Insights into retail industry challenges and innovative customer in-store experiences.
Insights into the Experience Economy from the leading experts in the field, Joe Pine and Albert Boswijk.
A collaborative workshop to define possible solutions for the identified challenges.
A follow-up report gathering statistics and outcomes of the workshop you can use in your future operations.
– EIC2020: Retail takes place in Copenhagen
– On April 24th, 2020
– Registration opens at 8:30; the last session ends at 18:30
– Attendance is limited to 42 participants
Included in the price is breakfast, lunch, beverages etc.
These obstacles include, but are not limited to:
If you’re a retailer, chances are you’re already facing some of the challenges mentioned above. And the great thing about the Experience Industry Challenge 2020 is that you can take action right away with the support of experts and fellow retailer professionals.
Be there! Be the change!
Become a co-creator of the Retail 3.0+ Report
Your ideas will be gathered in a report summing up the collaboration and will act as a tool to inspire other entrepreneurs to grow their business and transform their mindset.
First, you just need to fill out the form with your details below. Then we will get back to you shortly with an invoice, so make sure to write the correct email address.
Please note that you have the option to pay only 50% of the €1350 registration fee now, and the second half before April 1st. Add a note under the “Tell us…” comments if you would like to benefit from this option.
To receive more information about the event and tickets purchase – send an email with your questions to: EIC@adventurelabstudio.com
All the participants of the course can attend EIC2020 for a special price of €675.