Read our blog posts about integrated storytelling.
Integrated Storytelling by Design to be published in Chinese by China Renmin University PressAdventureLAB News: May 11th, 2022The publisher Routledge Taylor and Francis Group has reached an agreement with China Renmin University Press to translate into Chinese and...
"Acknowledging the Dark Side of Storytelling" Chapter released to readers for freeAdventureLAB News: May 5th, 2022Readers can now download two chapters from the book "Integrated Storytelling by Design", where the author Klaus Sommer Paulsen addresses the dark side of...
5 areas where your brand story lives and growsNo matter what industry you are active in, you have a brand, therefore you also have a brand story. It is a continuously living and growing system that can be transformed and influenced either from within or by external...
Learn about five simple steps you need to take when defining the creative strategy to design a rich story-based experience.
Have you ever met someone representing your customers who asked to be taken on a customer journey? Did you ever hear someone other than marketing professionals who were craving some brand activation? I bet the chances are very slim. Why not challenge yourself and your...
Throughout human history storytelling has confirmed shared culture and beliefs, passed knowledge down from one generation to the next, and helped humans understand the world around them. The significance of stories is embedded in our collective mindset, so it’s no...
Would you like your brand to be conceived as a true and relatable hero? This is hard to achieve through traditional marketing communication of features and benefits, but by combining storytelling and social media you can add another dimension to your relationship with...