Digital Innovation

Read our blog posts about digital innovation.

Our Lives in the Uncanny Virtuality

Our Lives in the Uncanny Virtuality

What happens when we get immersed in a world where it is increasingly difficult to tell fact from fiction and where everybody gets a magic wand that can bend reality? How our perception of reali may evolve with intelligent technologies such as Generative AI at our fingertips.

The Power of Mobile Storytelling

The Power of Mobile Storytelling

The Power of Mobile StorytellingAs we are approaching the spring and summer season for tourism and leisure, we gathered a few insights into mobile-based experience design focusing on storytelling. These guidelines are drawn from some of our current observations into...

Accelerate Your Brand Evolution with Hybrid Thinking

Accelerate Your Brand Evolution with Hybrid Thinking

Combining existing concepts in new ways fuels innovation in brand evolution, technological adoption, experiential marketing, and team diversity. Embracing a hybrid mindset allows for unique, experiential marketing approaches that blend the physical and virtual realms, encouraging innovation and brand growth.

The New Experience Business Trends That Might Change Your Brand

The New Experience Business Trends That Might Change Your Brand

Any marketer involved in branding in 2017 is almost certain to be involved in experience design or experience management in one way or the other. As with many disciplines, experience design itself is dynamic and in a continuous state of flux, where seasoned...