Read our blog posts about digital innovation.
The Power of Mobile StorytellingAs we are approaching the spring and summer season for tourism and leisure, we gathered a few insights into mobile-based experience design focusing on storytelling. These guidelines are drawn from some of our current observations into...
Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature, a hybrid is a new creation, often...
The travel industry needs to recognise that its game has and will continue to change. Travellers and the world they explore have evolved. Mottos about the best destinations, claims for superior service levels, and other obvious reasons for buying travel industry...
Any marketer involved in branding in 2017 is almost certain to be involved in experience design or experience management in one way or the other. As with many disciplines, experience design itself is dynamic and in a continuous state of flux, where seasoned...