Experience Design

Read our blog posts about experience design.

A Customer-Centric Guide To The Retail Space Of The Future

Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still shopping, and they still need places where they can go. The future retail...

Experience Design Can Help Win Customers’ Hearts And Minds

As retail and leisure come together to create spaces of value, we need to apply a more detailed and nuanced approach to designing moments and memories that these physical and digital places will represent. Thinking and planning in terms of multidimensional experience...

The New Experience Business Trends That Might Change Your Brand

Any marketer involved in branding in 2017 is almost certain to be involved in experience design or experience management in one way or the other. As with many disciplines, experience design itself is dynamic and in a continuous state of flux, where seasoned...

Three Cornerstones To Making More Of The Retail Experience

The CEO of a successful retail franchise once shared his prescient view with the management of a shopping mall during a meeting on how to make their retail space successful: “If you don’t have family entertainment, families will not visit your mall.” In other words,...

The Value Of Valuable Spaces

At AdventureLAB, much of our work can be defined as adding value to a place or creating a place of value altogether. To do this successfully, we strongly believe the concept of value has to have a deeper meaning than that of the monetary payoff for the owner or...

Whatever Happened To Retail’s Role As The Third Place?

The retail environment has never been more competitive. Shop closures are regularly in the news and the idea of “well-established” more often means “old,” rather than “enduring.” While hanging on for survival, however, many retailers seem to have forgotten what made...