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Mastering Creative Strategy in that Age of AI - Online Course
Mastering Creative Strategy in the Age of AI
Spring 2026
Course Introduction
Artificial Intelligence is changing the creative landscape, shifting the focus from "Engineered by AI" to "Empowered by AI". This course is designed to help you navigate this transformation by building a solid creative strategy that provides your concepts with deeper purpose, meaning, and direction. Throughout the course, you will have the opportunity to work directly on your own project, applying the insights from discovery through exploration to multi-level application. You will learn how to integrate AI into your workflow to enhance your story experience design rather than replace the human touch.
This course is presented in English. For inquiries about similar sessions in Danish, please contact adventurelab@adventurelabstudio.com
Who This Is For
This course is suitable for a wide range of professionals, from newly sprouting creatives to seasoned corporate marketers. It is designed for anyone who creates, including those in themed entertainment architecture, design, fashion, film, games, media, music, performing arts, and visual arts.
What You Will Achieve
By participating in this course, you will be able to:
Develop a stronger creative strategy and concept for projects that need to be shared with a purpose.
Draft and apply your own ethical guidelines for your projects, covering privacy, fairness, and transparency.
Define core Creative Strategy Components, such as Purpose, Value, Theme, and Impact, using AI tools for assistance.
Design modular story experiences and micro stories that adhere to your creative concept.
Understand and utilise the new roles of the audience, ranging from observation to co-creation.
Implement X-Disciplinary Creative Workflows that integrate AI into preparation, production, and presentation phases.
Exclusive Benefits & Interactive Format
To ensure a high level of interactivity and personalised attention, attendance is strictly limited to 10 participants.
Work on Your Own Project: Apply the learnings directly to a personal or professional project throughout the sessions.
1:1 Project Sparring: The course includes 1 hour of personal 1:1 project sparring and feedback with the instructor.
Complimentary Book: All attendees will receive a digital copy of "Integrated Storytelling by Design" by Klaus Sommer Paulsen.
Course Overview
Session I: Navigating the AI Landscape. This session explores the impact of AI on the creative industries and on creators' minds. You will examine the opportunities and challenges this technology presents, as well as the ethical principles and guidelines required for responsible creation.
Session II: Exploring AI from Strategy to Concept. Focusing on the foundation of your concept, this session covers Creative Strategy Components and Considerations. You will learn how to use AI to help design a creative strategy that connects the brand's mission with innovative concepts.
Session III: Exploring AI from Story to Experience. Dive into Modular Storytelling and the construction of interactive story experiences. This session analyses the new roles of the audience and how to design specific micro stories that engage them.
Session IV: Reimagining the Story Design Process. The final session looks at X-Disciplinary Creative Workflows. You will explore how to create a universal creative workflow that harmonises different disciplines and integrates AI throughout the project lifecycle.
Schedule & Registration
The course consists of four interactive online sessions.
Registration Deadline: Sign-ups close on January 29 (one week before the course begins).
Dates:
Thursday, February 5
Thursday, February 12
Thursday, February 19
Thursday, February 26
Time:
CET: 20:00 to 22:00
ET: 2:00 PM to 4:00 PM
PT: 11:00 AM to 1:00 PM
AdventureLAB Academy's courses are continuously reviewed and updated to ensure you gain access to an up-to-date toolbox for your professional development.
Mastering Creative Strategy in the Age of AI
Spring 2026
Course Introduction
Artificial Intelligence is changing the creative landscape, shifting the focus from "Engineered by AI" to "Empowered by AI". This course is designed to help you navigate this transformation by building a solid creative strategy that provides your concepts with deeper purpose, meaning, and direction. Throughout the course, you will have the opportunity to work directly on your own project, applying the insights from discovery through exploration to multi-level application. You will learn how to integrate AI into your workflow to enhance your story experience design rather than replace the human touch.
This course is presented in English. For inquiries about similar sessions in Danish, please contact adventurelab@adventurelabstudio.com
Who This Is For
This course is suitable for a wide range of professionals, from newly sprouting creatives to seasoned corporate marketers. It is designed for anyone who creates, including those in themed entertainment architecture, design, fashion, film, games, media, music, performing arts, and visual arts.
What You Will Achieve
By participating in this course, you will be able to:
Develop a stronger creative strategy and concept for projects that need to be shared with a purpose.
Draft and apply your own ethical guidelines for your projects, covering privacy, fairness, and transparency.
Define core Creative Strategy Components, such as Purpose, Value, Theme, and Impact, using AI tools for assistance.
Design modular story experiences and micro stories that adhere to your creative concept.
Understand and utilise the new roles of the audience, ranging from observation to co-creation.
Implement X-Disciplinary Creative Workflows that integrate AI into preparation, production, and presentation phases.
Exclusive Benefits & Interactive Format
To ensure a high level of interactivity and personalised attention, attendance is strictly limited to 10 participants.
Work on Your Own Project: Apply the learnings directly to a personal or professional project throughout the sessions.
1:1 Project Sparring: The course includes 1 hour of personal 1:1 project sparring and feedback with the instructor.
Complimentary Book: All attendees will receive a digital copy of "Integrated Storytelling by Design" by Klaus Sommer Paulsen.
Course Overview
Session I: Navigating the AI Landscape. This session explores the impact of AI on the creative industries and on creators' minds. You will examine the opportunities and challenges this technology presents, as well as the ethical principles and guidelines required for responsible creation.
Session II: Exploring AI from Strategy to Concept. Focusing on the foundation of your concept, this session covers Creative Strategy Components and Considerations. You will learn how to use AI to help design a creative strategy that connects the brand's mission with innovative concepts.
Session III: Exploring AI from Story to Experience. Dive into Modular Storytelling and the construction of interactive story experiences. This session analyses the new roles of the audience and how to design specific micro stories that engage them.
Session IV: Reimagining the Story Design Process. The final session looks at X-Disciplinary Creative Workflows. You will explore how to create a universal creative workflow that harmonises different disciplines and integrates AI throughout the project lifecycle.
Schedule & Registration
The course consists of four interactive online sessions.
Registration Deadline: Sign-ups close on January 29 (one week before the course begins).
Dates:
Thursday, February 5
Thursday, February 12
Thursday, February 19
Thursday, February 26
Time:
CET: 20:00 to 22:00
ET: 2:00 PM to 4:00 PM
PT: 11:00 AM to 1:00 PM
AdventureLAB Academy's courses are continuously reviewed and updated to ensure you gain access to an up-to-date toolbox for your professional development.