AdventureLAB LIVE
Talks and Presentations
UPCOMING Presentations
Enter Your StoryVerse
Empower, Enrichen and Expand Your Attraction Brand with Integrated Storytelling
Klaus Sommer Paulsen, AdventureLAB
Thailand Amusement & Attraction Park Expo (TAAPE) 2025
Bangkok, Thailand, October 15-17, 2025
Creating expansive universes of stories - StoryVerses - that transcend single ideas or singular narratives is crucial for enhancing an attraction brand's value, especially for its guests.
This session will explore how an attraction universe of storytelling and experience design should be seamlessly integrated across the entire organisation and all guest touchpoints, fostering deeper engagement and lasting memories.
Furthermore, such integration also empowers the internal brand culture and helps the attraction reflect its local culture within its narratives. We will showcase compelling case studies of attractions that have successfully implemented this integrated storytelling approach.
FEATURED Past Presentations
Crafting Neverending Storytelling: Enhancing Guest Journeys with Transmedia and Technology
Klaus Sommer Paulsen, AdventureLAB
Nico Mamon, Enchanted Kingdom (Philippines)
IAAPA Expo Asia 2025
Shanghai, China
Encounter the Dark Side of Storytelling and Experience Design
Klaus Sommer Paulsen, AdventureLAB
IAAPA Expo Asia 2025
Shanghai, China
Gentænk Kulturturismen: Metodetilgang og erfaringer (Original Danish title)
Rethink Cultural Tourism: Methods and Experiences (Translated English title) Technology
Gentænk Kulturturismen (Rethink Cultural Tourism) 2024
Christiansfeld, Denmark
The Exhibition Beyond
Klaus Sommer Paulsen, AdventureLAB
SATE 2022
Las Vegas, Nevada
Integrating Story Experience Design in the Next Generation of Themed and Branded Experiences
Klaus Sommer Paulsen, AdventureLAB
Prolight+Sound 2023
Frankfurt, Germany
The Cross-Border Mindset OR How to Avoid 11 Flights in 8 Days
Let's Touch BASE: Discovering Collaboration Across Borders 2020
Klaus Sommer Paulsen, AdventureLAB
Create Converge and BASE Conference
Online Event
Designing a Successful Tomorrow for the Attractions Industry
Klaus Sommer Paulsen, AdventureLAB
Keynote at Family Attractions Expo 2021
Birmingham, UK
Kulturarvsresan: A Case Study on Thematic Heritage Story Experiences
Klaus Sommer Paulsen, AdventureLAB
Kajsa Hartig, Västernorrlands Museum
NordiCHI 2024
Uppsala, Sweden
Creating Dynamic Habitats: Unleashing the Power of AI and Spatial Narratives in the Textile Industry
Klaus Sommer Paulsen, AdventureLAB
Heimtextil 2024
Frankfurt, Germany
AI og Fremtidens Fortællinger: Nye Myter, Muligheder og Moraler (Original Danish title)
AI and the Tales of the Future: New Myths, Possibilities and Morals (Translated English title)
Klaus Sommer Paulsen, AdventureLAB
Vilde Teknologier (Wild Technologies) 2024
Aarhus, Denmark
Gentænk Kulturturismen - Integrated Storytelling (Original Danish title)
Rethink Cultural Tourism - Integrated Storytelling (Translated English title)
Klaus Sommer Paulsen, AdventureLAB
Destination Trekantområdet ERFA Meeting 2021
Billund, Denmark
Discover the Magic of Imaginative Playtime Narratives
Klaus Sommer Paulsen, AdventureLAB
Keynote at Leisure Toy & Gift Fair 2021
Birmingham, UK
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AdventureLAB ApS
Vestergade 5B | 8000 Aarhus C | Denmark