AdventureLAB STUDIO
In the Press
Storytelling At Events
Prolight + Sound Blog, July 2023
In this Interview, following his talk at Prolight + Sound Frankfurt 2025, Klaus Sommer Paulsen of AdventureLAB highlights the power of integrated storytelling at live events. He explains that great stories are immersive and connect deeply with the audience. Storytelling can be expressed through design, space, and audience interaction, with methods including adaptive and interactive approaches. He emphasises that storytelling is a key element of themed entertainment.
Work begins to develop a master’s program focused upon sustainability in themed entertainment business
InPark Magazine, December 16, 2022
The IDEAS project has begun to develop a master's program focused on sustainability in the themed entertainment industry. Partner universities in Spain, the Netherlands, and France, along with industry groups like IAAPA and TEA, are collaborating. The program aims to educate future leaders on business management and sustainability for the attractions and theme park industry.
AdventureLAB founder Klaus Sommer Paulsen releases free chapters from book
InPark Magazine, May 30, 2022
Klaus Sommer Paulsen has released free chapters from his book, "Integrated Storytelling by Design." The chapters focus on the "dark side of storytelling," exploring how narratives can be used for manipulation and to promote hidden agendas. He made the chapters available to help people identify these deceptive techniques in the current global climate.
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