
We help professionals move their industries forward by organising, collaborating on, and participating in events, presentations, and expos to boost innovation and develop new concepts.
Upcoming Talks and Events

The Next Great Chapter for Your Attraction
Complimentary Online Webinar February 17, 2026 at 15:00/3:00 pm CETDear attraction owner and operator,
YOUR ATTRACTION IS READY FOR ITS NEXT GREAT CHAPTER!
The good news is, you don’t need a costly makeover. You need smarter evolution.
Join our 1-hour online webinar, The Next Great Chapter for Your Attraction, presented by Klaus Sommer Paulsen, AdventureLAB & Sara Menegazzi, Creative App, and learn how to turn your existing assets into engaging, scalable experiences through Integrated Storytelling and Inspired Redesign.
Save the date:
📅 Tuesday, February 17th, 2026
⏰ 15:00 / 3:00 pm CET
⚠️ Please note that there are limited seats, so we kindly ask that you sign up at your earliest convenience, and no later than February 15, 2026
Featured Past Talks

Enter Your StoryVerse
Empower, Enrichen and Expand Your Attraction Brand with Integrated Storytelling
- Klaus Sommer Paulsen, AdventureLAB
Thailand Amusement & Attraction Park Expo (TAAPE) 2025
Bangkok, Thailand

Crafting Neverending Storytelling
Enhancing Guest Journeys with Transmedia and Technology
- Klaus Sommer Paulsen, AdventureLAB
- Nico Mamon, Enchanted Kingdom
IAAPA Expo Asia 2025
Shanghai, China

Encounter the Dark Side of Storytelling and Experience Design
- Klaus Sommer Paulsen, AdventureLAB
TEA SATE Europe 2025
Blackpool Pleasure Beach, UK

Kulturarvsresan: A Case Study on Thematic Heritage Story Experiences
- Klaus Sommer Paulsen, AdventureLAB
- Kajsa Hartig, Västernorrlands Museum
NordiCHI 2024
Uppsala, Sweden

Rethink Cultural Tourism: Methods and Experiences
Original Danish title: Gentænk Kulturturismen: Metodetilgang og Erfaringer
- Klaus Sommer Paulsen, AdventureLAB
- Sune Gudiksen, Kolding School of Design
- Morten Teilmann-Jørgensen, Kongernes Jelling
Destination Triangle Area Tourism Conference 2024
Christiansfeld, Denmark

AI and the Tales of the Future: New Myths, Possibilities and Morals
Original Danish Title: AI og Fremtidens Fortællinger: Nye Myter, Muligheder og Moraler
- Klaus Sommer Paulsen, AdventureLAB
Vilde Teknologier (Wild Technologies) 2024
Aarhus, Denmark

Creating Dynamic Habitats
Unleashing the Power of AI and Spatial Narratives in the Textile Industry
- Klaus Sommer Paulsen, AdventureLAB
Heimtextil 2024
Frankfurt, Germany

Integrating Story Experience Design in the Next Generation of Themed and Branded Experiences
- Klaus Sommer Paulsen, AdventureLAB
Prolight+Sound 2023
Frankfurt, Germany

The Exhibition Beyond
- Klaus Sommer Paulsen, AdventureLAB
TEA SATE 2022
Las Vegas, Nevada, USA

Designing a Successful Tomorrow for the Attractions Industry
- Klaus Sommer Paulsen, AdventureLAB
Keynote at Family Attractions Expo 2021
Birmingham, UK

Discover the Magic of Imaginative Playtime Narratives
- Klaus Sommer Paulsen, AdventureLAB
Keynote at Leisure Toy & Gift Fair 2021
Birmingham, UK

The Cross-Border Mindset OR How to Avoid 11 Flights in 8 Days
Let's Touch BASE: Discovering Collaboration Across Borders
- Klaus Sommer Paulsen, AdventureLAB
Create Converge and BASE Conference 2020
Online Event
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