We help professionals move their industries forward by organising, collaborating on, and participating in events, presentations, and expos to boost innovation and develop new concepts.

Upcoming Talks and Events

New talks and events to be added soon

We will soon publish our first dates for talks and events in 2026. Sign up for our newsletter to receive notifications directly in your mailbox as one of the first. In the meantime, you can see the kind of topics and conferences we are involved with around the world below.

Mastering Creative Strategy in the Age of AI

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Featured Past Talks

Enter Your StoryVerse

Empower, Enrichen and Expand Your Attraction Brand with Integrated Storytelling

Klaus Sommer Paulsen, AdventureLAB

Thailand Amusement & Attraction Park Expo (TAAPE) 2025

Bangkok, Thailand

Crafting Neverending Storytelling

Enhancing Guest Journeys with Transmedia and Technology

Klaus Sommer Paulsen, AdventureLAB
Nico Mamon, Enchanted Kingdom

IAAPA Expo Asia 2025

Shanghai, China

Encounter the Dark Side of Storytelling and Experience Design

Klaus Sommer Paulsen, AdventureLAB

TEA SATE Europe 2025

Blackpool Pleasure Beach, UK

Kulturarvsresan: A Case Study on Thematic Heritage Story Experiences

Klaus Sommer Paulsen, AdventureLAB
Kajsa Hartig, Västernorrlands Museum

NordiCHI 2024
Uppsala, Sweden

Rethink Cultural Tourism: Methods and Experiences

Original Danish title: Gentænk Kulturturismen: Metodetilgang og Erfaringer

Klaus Sommer Paulsen, AdventureLAB
Sune Gudiksen, Kolding School of Design
Morten Teilmann-Jørgensen, Kongernes Jelling

Destination Triangle Area Tourism Conference 2024

Christiansfeld, Denmark

AI and the Tales of the Future: New Myths, Possibilities and Morals

Original Danish Title: AI og Fremtidens Fortællinger: Nye Myter, Muligheder og Moraler

Klaus Sommer Paulsen, AdventureLAB

Vilde Teknologier (Wild Technologies) 2024

Aarhus, Denmark

Creating Dynamic Habitats

Unleashing the Power of AI and Spatial Narratives in the Textile Industry

Klaus Sommer Paulsen, AdventureLAB

Heimtextil 2024
Frankfurt, Germany

Integrating Story Experience Design in the Next Generation of Themed and Branded Experiences

Klaus Sommer Paulsen, AdventureLAB

Prolight+Sound 2023

Frankfurt, Germany

The Exhibition Beyond

Klaus Sommer Paulsen, AdventureLAB

TEA SATE 2022

Las Vegas, Nevada, USA

Designing a Successful Tomorrow for the Attractions Industry

Klaus Sommer Paulsen, AdventureLAB

Keynote at Family Attractions Expo 2021

Birmingham, UK

Discover the Magic of Imaginative Playtime Narratives

Klaus Sommer Paulsen, AdventureLAB

Keynote at Leisure Toy & Gift Fair 2021
Birmingham, UK

The Cross-Border Mindset OR How to Avoid 11 Flights in 8 Days

Let’s Touch BASE: Discovering Collaboration Across Borders

Klaus Sommer Paulsen, AdventureLAB

Create Converge and BASE Conference 2020

Online Event

Did you know…

…that you can book AdventureLAB’s Klaus Sommer Paulsen for online and on-location talks and panels on both new themes and subjects, or some of the past presentations you may have missed? We can also help you put together a group of presenters. Get in touch if you would like to know more.

Featured Articles

The Deeper Presence of Location-Anchored Experiences

Location-Anchored Experiences (LAEs) transcend entertainment by anchoring sites in history and culture. Using research and sensory markers, designers turn spaces into authentic, meaningful places. This connects people across time, balancing fact and fiction to build trust.

How Spaces Become Places

Post-pandemic, we have rediscovered that a room is a canvas for connection, not just a set of walls. By shifting focus from physical attributes to human narratives, we transform “space” into meaningful “place.” The future of spatial design, physical or virtual, must prioritise people first.

The Significance of Imitation Collapse

Imitation Collapse is putting both AI and creative industries at risk. With so many generic copies appearing in the market, real value now comes from new ideas and genuine creativity. Instead of copying others, focus on leading with original work in today’s digital world.

Contact us

Do you have questions or inquiries about talks or events? Don’t hesitate to get in touch.

We help professionals move their industries forward by organising, collaborating on, and participating in events, presentations, and expos to boost innovation and develop new concepts.

Upcoming Talks and Events

New talks and events to be added soon