We help professionals move their industries forward by organising, collaborating on, and participating in events, presentations, and expos to share insights and inspiration to boost innovation.

Upcoming Talks and Events

The Autonomous Character

AI Storytelling SuperTools

 

  • Guy Gadney, Charisma.ai
  • Klaus Sommer Paulsen, AdventureLAB

Online LiveLAB

 

May 7, 2026

 

MORE INFORMATION COMING SOON

When Creativity Meets AI

Will be presented in Danish

 

  • Klaus Sommer Paulsen, AdventureLAB

Aarhus University
Aarhus, Denmark

 

October 20, 2026

 

MORE INFORMATION COMING SOON

AI Storytelling SuperTools 3

Title TBA

 

  • Guest TBA
  • Klaus Sommer Paulsen, AdventureLAB

Online LiveLAB

 

June 2026

 

MORE INFORMATION COMING SOON

Africa Amusement & Attractions Expo

Title TBA

 

  • Klaus Sommer Paulsen, AdventureLAB

Africa Amusement & Attractions Expo
Rabat, Morocco

 

October 21-24, 2026

 

MORE INFORMATION COMING SOON

The Past, Present and Possible Futures of Storytelling

 

  • Klaus Sommer Paulsen, AdventureLAB

MISSION HUBS Forum 2026
Montreal, Canada

 

May 11-13, 2026

Thailand Amusement & Attraction Park Expo

Title TBA

 

  • Klaus Sommer Paulsen, AdventureLAB

Thailand Amusement & Attraction Park Expo
Bagkok, Thailand

 

October 29-31, 2026

 

MORE INFORMATION COMING SOON

Featured Past Talks

The AI Writing Coach

AI Storytelling SuperTools

 

  • Peter von Stackelberg
  • Klaus Sommer Paulsen, AdventureLAB

Online LiveLAB

 

April 9, 2026

The Next Great Chapter for Your Attraction.

How to Evolve Your Brand with Integrated Storytelling and Inspired Redesign

 

  • Klaus Sommer Paulsen, AdventureLAB
  • Sara Menegazzi, Creative App AdventureLAB

Online Webinars

January and February 2026

Enter Your StoryVerse

Empower, Enrichen and Expand Your Attraction Brand with Integrated Storytelling

 

  • Klaus Sommer Paulsen, AdventureLAB

Thailand Amusement & Attraction Park Expo (TAAPE) 2025

Bangkok, Thailand

Crafting Neverending Storytelling

Enhancing Guest Journeys with Transmedia and Technology

 

  • Klaus Sommer Paulsen, AdventureLAB
  • Nico Mamon, Enchanted Kingdom

IAAPA Expo Asia 2025

Shanghai, China

Encounter the Dark Side of Storytelling and Experience Design

  • Klaus Sommer Paulsen, AdventureLAB

TEA SATE Europe 2025

Blackpool Pleasure Beach, UK

Kulturarvsresan: A Case Study on Thematic Heritage Story Experiences

  • Klaus Sommer Paulsen, AdventureLAB
  • Kajsa Hartig, Västernorrlands Museum

NordiCHI 2024
Uppsala, Sweden

Rethink Cultural Tourism: Methods and Experiences

Original Danish title: Gentænk Kulturturismen: Metodetilgang og Erfaringer

 

  • Klaus Sommer Paulsen, AdventureLAB
  • Sune Gudiksen, Kolding School of Design
  • Morten Teilmann-Jørgensen, Kongernes Jelling

Destination Triangle Area Tourism Conference 2024

Christiansfeld, Denmark 

AI and the Tales of the Future: New Myths, Possibilities and Morals

Original Danish Title: AI og Fremtidens Fortællinger: Nye Myter, Muligheder og Moraler

 

  • Klaus Sommer Paulsen, AdventureLAB

Vilde Teknologier (Wild Technologies) 2024

Aarhus, Denmark 

Creating Dynamic Habitats

Unleashing the Power of AI and Spatial Narratives in the Textile Industry

 

  • Klaus Sommer Paulsen, AdventureLAB

Heimtextil 2024
Frankfurt, Germany

Integrating Story Experience Design in the Next Generation of Themed and Branded Experiences

  • Klaus Sommer Paulsen, AdventureLAB

Prolight+Sound 2023

Frankfurt, Germany 

The Exhibition Beyond

  • Klaus Sommer Paulsen, AdventureLAB

TEA SATE 2022

Las Vegas, Nevada, USA

Designing a Successful Tomorrow for the Attractions Industry

  • Klaus Sommer Paulsen, AdventureLAB

Keynote at Family Attractions Expo 2021

Birmingham, UK

Discover the Magic of Imaginative Playtime Narratives

  • Klaus Sommer Paulsen, AdventureLAB

Keynote at Leisure Toy & Gift Fair 2021
Birmingham, UK

The Cross-Border Mindset OR How to Avoid 11 Flights in 8 Days

Let's Touch BASE: Discovering Collaboration Across Borders

  • Klaus Sommer Paulsen, AdventureLAB

Create Converge and BASE Conference 2020

Online Event

Featured Articles

The Modern Mythology of AI

AI rhetoric often suffers from disconnection and widespread myths. To unlock true innovation, organisations must establish a shared language and prioritise human-to-human dialogue, ensuring technology enriches rather than replaces the critical and creative thinking essential to our collective future…

The Pendular Return to Reality

Inspired by nature’s wonderful chaos, the experience trend pendulum swings back to reality. True authenticity lies in imperfections and in the way meaningful, unpolished journeys make us feel more alive.

In the Absence of Meaningful Narrative

Losing narrative erases humanity. Explore how meaning shapes healthcare, leadership, and society, and why we must guard the human experience.

The Deeper Presence of Location-Anchored Experiences

Location-Anchored Experiences (LAEs) transcend entertainment by anchoring sites in history and culture. Using research and sensory markers, designers turn spaces into authentic, meaningful places. This connects people across time, balancing fact and fiction to build trust.

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Do you have questions or inquiries about talks or events? Don't hesitate to get in touch.

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