Mastering Creative Strategy in the Age of AI
Online Course with 4 Live Sessions, Project and Certification
Elevate your creative vision by transforming AI from a simple automation tool into a source of strategic empowerment. Unlock stronger concepts and create unforgettable experiences through this specialised, high-impact program.
This live online course is crafted for innovators eager to master the transition from initial discovery to advanced, multi-level AI application. As part of AdventureLAB Academy’s commitment to excellence, this is the newly updated curriculum for 2026, building on our successful 2024 launch.
Attendance is limited to 12 participants to ensure a focused and collaborative environment. The course offers a safe space for professional growth, and participants are encouraged to apply methodologies to their own ventures or active client projects, even those under non-disclosure agreements.
Klaus Sommer Paulsen, MA IT, is the CEO and Founder of AdventureLAB. A seasoned strategist and designer,
Klaus brings global experience from Europe, North America, and Asia. He is the author of Integrated Storytelling by Design and an experienced Associate Professor, renowned for developing and leading programs in transmedia, storytelling, and digital innovation.
What Will You Learn?
Strategic Foundation: Learn why a well-defined creative strategy is the essential bedrock for any sustainable concept.
Empowerment Focus: Shift from “AI-engineered” content to “AI-empowered” assisting, where technology serves the creator’s intent.
Audience Centricity: Master the “Audience Journey,” where the audience, rather than the brand, becomes the hero of the experience.
Modular Storytelling: Learn to construct narratives using “Micro Stories” with precise rational and emotional entry/exit points.
Ethical Frameworks: Draft personal ethical guidelines to navigate transparency, IP respect, and bias in AI material.
Brand Alignment: Use AI to ensure every creative component aligns with brand goals and measurable value.
Deep Theming: Understand how to use themes as the “soul” of a story to create profound connections with people.
Interaction Design: Determine how much freedom to give your audience, ranging from passive observation to complete co-creation.
Universal Workflows: Integrate film, transmedia, and spatial design into a single, cohesive project workflow.
Organisational Transformation: Gain the tools to lead a culture of innovation and openness to change within your team.
Program
- SESSION I20%
- SESSION II40%
- SESSION III60%
- SESSION IV80%
- PROJECT100%
Examine the impact of AI on creative industries and define an ethical, constructive mindset that prioritises creator empowerment over simple automation.
Exploring AI from Strategy to Concept: Learn the building blocks of strategy, such as Purpose, Value, People, and Impact, and use AI tools to bridge the gap between brand mission and creative concept.
Master modular storytelling and analyse the evolving role of the audience as they move from passive observers to active co-creators.
Discover cross-disciplinary workflows and learn to apply AI across the entire project lifecycle, from initial research to opening and operations.
To earn your Digital Certificate, you will complete a two-week project after the final session. You will define and develop a comprehensive creative strategy and concept for a purpose-driven mission, supported by one hour of private, one-on-one guidance from the instructor to help refine your work and ensure it meets the highest ethical standards.
Dates: March 3, 10, 17, 24 2026
Time: Tuesdays 8:00 / 7:30 pm – 21:30 / 9:30 pm CET
Project Deadline: April 8 at 12:00 / 12:00 pm CET
Registration Deadline: February 27, 2026 at 12:00 / 12:00 pm CET
Format: Online Live Cohort
Language: English
Level: Intermediate
Sessions: 4 – 2-Hour Live Sessions
Optional Session: 1-Hour 1:1 Project Counselling
Project: 1 – 2-week Project
Number of attendants: Limited to 12
Price: € 395*
Price including 1-Hour Project Counselling: € 545*
* excluding VAT where applicable
Material Includes
- Access to all lesson slides.
- Access to video recordings of live sessions.
Requirements
- Online access.
- English speaking and reading.
Audience
- Innovators and creators seeking to develop stronger creative strategies and tell better stories.
- Concept developers and strategists who want to move from “AI-engineered” content to being “AI-empowered”.
- Creative professionals who want to respect their craftsmanship while navigating disruptive technologies.
- Marketing and production Leads who require a universal workflow that spans from early-stage research to project opening.
- Experience designers looking to master the audience journey and construct interactive story worlds.