AdventureLAB STUDIO

FEATURED PROJECTS

Anna Sophie & The Castle

Clausholm Castle, Denmark

Clausholm Castle, in collaboration with AdventureLAB, launched "Anna Sophie & The Castle" – an analogue adventure hunt in the castle park. This unique family experience combines integrated storytelling, game design, and physical exploration to bring the world of young Countess Anna Sophie to life. It features custom-made elements and encourages families to connect with nature, without relying on digital devices. AdventureLAB led the creative development, collaborating with various partners to enhance the castle's historical setting with interactive tales and challenges, providing guests with a memorable, real-world adventure.

The Cultural Heritage Journey

Västernorrlands Museum, Sweden

Västernorrlands Museum launched Kulturarvsresan, a pioneering cultural heritage project for the 2024 summer season. This innovative initiative utilises mobile storytelling through the KulturPunkt app to bring local history to life across five themes, including witch trials and myths. Developed by professional authors and actors, with unique music and illustrations, it offers an immersive, location-based journey. This cross-disciplinary collaboration aims to make cultural heritage engaging and accessible beyond the museum walls, benefiting tourism and local stakeholders.

Enchanted Kingdom StoryVerse GuideBook

Enchanted Kingdom, Philippines

For Enchanted Kingdom, AdventureLAB developed a comprehensive Story Guidebook, establishing a robust Creative Strategy and expansive StoryVerse. This foundational framework now anchors existing and future narratives, ranging from dark rides to placemaking to extended digital experiences. Through extensive research and on-site visits, AdventureLAB developed a system that ensures brand continuity, accelerates new content development, and strikes a balance between innovation and the park's cherished elements. The Guidebook serves as a living document, outlining moods, designs, and narrative guidelines, enriching Enchanted Kingdom's past, present, and future while providing a springboard for limitless new creative endeavours.

Rethink Cultural Tourism

Destination Triangle Area, Denmark

For Destination Triangle Area's "Rethink Cultural Tourism" initiative, AdventureLAB delivered a series of Integrated Storytelling workshops. Our mission was to equip three cultural museums with a feasible approach to concept and story development, thereby fostering attractive destinations and bridging the gap between culture, business, and tourism. Using our StoryLAB facilitation process, participants learned to craft audience-centric narratives and design compelling visitor journeys, ensuring sustainable creative growth. This project enables museums to become advocates for storytelling across their regions, thereby enriching local tourism and cultural heritage.

The Hidden Tragedy

Västernorrlands Museum, Sweden

The Hidden Tragedy is an innovative mobile storytelling experience in Sweden, designed by AdventureLAB for Västernorrlands Museum. This modular, non-linear tour explores the dark history of the 1670s witch trials. By anchoring stories in multiple locations, it balances the combination of historical texts with interpretation and compelling narratives, ensuring it's not a "dark tourism" horror but a rich, contextual experience. The project demonstrates how effective storytelling can illuminate history, inviting visitors to engage deeply with the past.

Medieval Pirates of the Baltic Sea

Bornholm's Medieval Centre, Denmark

For Bornholm's Medieval Centre, AdventureLAB transformed a 52m² space into a Medieval Pirates of the Baltic Sea experience room, opened in 2021. This immersive exhibit utilises integrated storytelling, sensory design, and gameplay to bring the history of 14th-century Baltic Sea pirates to life. Guests explore a ship deck replica, discovering multimedia content, micro-stories, and solving puzzles to learn about pirate life and historical events. The project uniquely blends physical theming with interactive narratives, creating an engaging, multi-layered learning experience for all ages.

Guardians of Bornholm

Bornholm's Medieval Centre, Denmark

Guardians of Bornholm is a mobile app-based adventure game transforming tourism on the island of Bornholm, Denmark. Developed for Bornholm's Medieval Centre by AdventureLAB, this non-linear experience guides families through 12 island locations. Players follow the original character, Ellen, through audio stories and riddles, discovering local history and legends to become guardians of the island. Available in Danish and German, it uniquely blends gamification, cultural heritage, and real-world exploration for all ages.

SERVICES AND LABS by AdventureLAB

Anna Sophie & The Castle

Clausholm Castle, Denmark

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Enchanted Kingdom StoryVerse GuideBook

Enchanted Kingdom, Philippines

Contact Us

AdventureLAB ApS
Vestergade 5B | 8000 Aarhus C | Denmark

adventurelab@adventurelabstudio.com