LABs by AdventureLAB
Design and development of the foundational elements for your project and your project team
The modular story and experience design of "Anna Sophie & The Castle" was developed through the application of LABs
The LAB Framework
LABs by AdventureLAB are design and development programs that combine collaboration and facilitation to move both projects and teams forward. These are structured design processes consisting of a well-defined set of steps, from early purpose or idea through pre-production, for themed and branded experiences. While typically used for timely, fixed-budget programs in attractions, tourism, cultural heritage, and retail, the application extends to any experience that requires a solid, sustainable core.
The composition of a LAB
A LAB typically integrates insights and inspiration into sessions and workshops designed to ensure the project advances while building a shared frame of reference among stakeholders and teams. This includes internal, external, and expanded groups. Each LAB concludes with the delivery of a GuideBook to support further development, design, and production.
Workshop session as part of the development of "The Mystery at Skamlingsbanken"
Our LAB Focus
We focus our efforts on establishing a creative foundation that lasts. Our key programs are tailored to specific project needs and can be applied as stand-alone or combined processes.
StrategyLAB
Set the direction with StrategyLAB
Establishes the Creative Direction and overarching path for the project
ConceptLAB
Develop the vision with ConceptLAB
Focuses on Concept Development to refine initial ideation into a concrete, actionable vision
StoryLAB
Discover the heart and soul of the experience with StoryLAB
Dedicated to Integrated Storytelling Development, creating a StoryVerse that provides depth and meaning.
ExperienceLAB
Design the audience journey with ExperienceLAB
Concentrates on Conceptual Experience Design to craft the audience journey and interactions
UniverseLAB
Develop believable worlds with UniverseLAB
Focuses on Worldbuilding, universes, and character development to provide a unique identity
DesignLAB
Establish the audiovisual blueprint with DesignLAB
Establishes the audiovisual conceptual design for experiential production.
The Process
The steps of the LAB framework
All LABs follow the steps of Discovery, Ideation, Concept, Application, Design and Documentation. Once the LAB's focus is defined, these steps guide the process from insight and inspiration to a well-developed, documented creative core for the project's next steps.
Discovery: Context, Purpose & Direction
Ideation: Imagination, Exploration & Possibility
Concept: Synthesis, Narrative & Vision
Application: Mechanics, Reality & Execution
Design: Aesthetics, Senses & Atmosphere
Documentation: Curation, Guidelines & Continuity
"The Cultural Heritage Journey" combines curation, storytelling and transmedia
"Myths and Legends from the
Northern Borderlands" is a collaboration between historians, authors, musicians, among others, combining multiple LABs in the process
Combination of LABs
Elements and modules are often combined with different priorities. For example, a StoryLAB might incorporate the creative strategy from a StrategyLAB or detailed character work from a CharacterLAB to build multiple layers of the foundation simultaneously.
The GuideBook
The GuideBook is documentation of decisions regarding design and development made through the LAB process. It is a toolkit for production and operations, intended to serve as a strategic anchor for the project moving forward.
A GuideBook typically ranges from a 10-20-page document, such as a basic Creative Strategy Guide, to a fully elaborated toolkit, such as a StoryVerse GuideBook spanning 100 to 200 pages. These are dynamic documents whose content and length are tailored to the project and team requirements.
Enchanted Kingdom's 170-page StoryVerse GuideBook contains an extensive number of guidelines, visualisations and story example
Timing and Investment
Enchanted Kingdom's StoryVerse is developed by combining a variety of LABs to enrich and expand the theme park and its characters.
Applying the framework
As processes to enhance a project's creative foundation, LABs work well at the beginning of creating something new. They are also ideal for turning fragmented ideas into a coherent story or design. Additionally, the framework is effective for reviewing and expanding existing concepts and experiences.
Adaptable timeframe and duration
The duration of a LAB varies depending on the depth of development and team availability. While many initial processes are completed within a month, the framework is designed to remain relevant over time. For example, we currently have a LAB project that is still undergoing further development and implementation two years after the initial framework was established.
The "Pirates of the Baltic Sea" exploration room was adapted to time, budget and a limited space
The exhibition "The Crocheted Line of Kings" applies a combination of StrategyLAB and ExperienceLAB
Investment
Unlike many high-level creative services, the LAB framework is offered on a fixed budget to provide financial predictability. The time and cost typically range from 2-4 weeks for Limited or Follow-Up Programs with budgets of €4,000 - €5,000 to Bespoke Programs that can last approximately 12 months and have budgets of €20,000 or more. A typical Foundational Program spans 2-8 weeks at €7,000 - €10,000, excluding travel, accommodation and taxes where applicable.
Every project has unique requirements, and we invite you to contact us for time and budget examples or detailed pricing information tailored to your specific scope or to discuss entry-level options.
Starting your LAB journey
Moving from an initial idea to a structured framework for the creative foundation of your project is straightforward and takes your time and project requirements into account.
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- Initiate the conversation: Reach out for an introductory call to discuss your project, goals, and current challenges.
- Define the scope: We help you identify which LAB modules or combinations best suit your needs and provide a fixed-budget proposal.
- Align the team: Once the framework is set, we schedule sessions to ensure all stakeholders are aligned from the very beginning.
- Execute and evolve: We move through the LAB together, delivering your GuideBook as the anchor for your project's future.
Reach out to us to explore how the LAB framework can advance your project and your team.
ROBOTWORKSHOP's Brand StoryVerse GuideBook provide direction for brand development and communications