Integrated Storytelling 2nd Generation
Online Course with 4 Live Sessions, Project and Certification
Based on and including the new 2026 edition of the groundbreaking book.
Advance your creative story experience design skills by mastering the professional framework of Integrated Storytelling by Design. Unlock the power of audience-centric strategy and create unforgettable experiences through this completely updated version of our most popular high-impact program.
This live online course is crafted for innovators and strategists eager to master the transition from traditional, linear narratives to building complex, multi-layered storyworlds where the audience is at the heart of the experience. As part of AdventureLAB Academy's commitment to excellence, this is the newly updated curriculum for 2026, incorporating the latest methodologies in experience design and modular storytelling presented in the 2026 Integrated Storytelling By Design 2nd edition.
The program offers a collaborative environment for professional growth, encouraging participants to engage with the framework's core principles through interactive sessions and weekly exercises. By applying these methodologies, you will learn to design narratives that resonate deeply and create lasting impact.
Klaus Sommer Paulsen is the CEO and founder of AdventureLAB and the author of the definitive book "Integrated Storytelling by Design". With decades of experience advising global brands and universities, Klaus is a leading expert in transmedia, storytelling, and digital innovation. He is a frequent speaker at international conferences and serves as a jury member for the Webby and Lovie Awards.
What Will You Learn?
The StorySphere: Master the unique narrative design model for integrated storytelling, used to structure complex narratives and orchestrate multi-dimensional storyworlds
The Creative Strategy: Master the StorySphere model and the six essential pillars: Purpose, Value, People, Message, Character, and Connection.
High Concept Mastery: Learn to distill complex narratives into a compelling "High Concept" premise of 25 words or less.
Storytelling vs. Storydoing: Shift from being a narrator to an experience designer, moving the audience from passive listening to active participation.
The Convergence Model: Learn to balance Content, Control, Context, and Culture to drive deep engagement.
Audience Modalities: Map out the audience's role across six levels—from simple Observation to full Co-Creation.
Memory Coding: Design for lasting impact using Cognitive, Sensory, and Emotional coding to "anchor" the experience in the audience's mind.
Modular Storytelling: Build non-linear structures and branch storylines with clear entry and exit points.
The Audience Journey: Apply the Hero’s Journey framework to the audience, making them the protagonist of the experience.
Program
- SESSION I20%
- SESSION II40%
- SESSION III60%
- SESSION IV80%
- PROJECT100%
The Story: Building the strategic foundation. We cover Storyteller Guidelines, the High Concept, and the transition into interactive, modular storytelling.
The Audience: Exploring the changing role of the audience. We dive into the Convergence Model and master the various Audience Modalities.
The Experience: The synergy between story and experience. Focus on Experience Design, the Audience Journey, and the mechanics of Memory Coding.
Discover cross-disciplinary workflows and learn to apply AI across the entire project lifecycle, from initial research to opening and operations.
To earn your Digital Certificate, you will complete a two-week project after the final session. You will define and develop a comprehensive creative strategy and concept for a purpose-driven mission, supported by one hour of private, one-on-one guidance from the instructor to help refine your work and ensure it meets the highest ethical standards.Throughout the course, you have the option to tailor this project to your own venture or an active professional case, ensuring immediate practical value.
Dates: July 14, 21, 28 and August 4, 2026
Time: Tuesdays 19:30 / 7:30 pm - 21:30 / 9:30 pm CET
Project Deadline: August 18 at 12:00 / 12:00 pm CET
Registration Deadline: June 26, 2026, at 12:00 / 12:00 pm CET
Format: 4 x Live Online Sessions
Language: English
Level: Professional / Intermediate
Included: Access to all course slides and framework templates.
Price: € 395*
Price including 1-Hour Project Counselling: € 545*
Dates: July 14, 21, 28 and August 4, 2026
* excluding VAT where applicable
Material Includes
- Integrated Storytelling By Design 2nd Edition.
- Access to all lesson slides.
- Access to video recordings of live sessions.
Requirements
- Online access.
- English speaking and reading.
Audience
- Innovators and Creatives seeking to develop stronger, more resilient creative strategies and tell more impactful stories.
- Concept Developers and Strategists who want to move beyond content production and start designing integrated story-driven environments.
- Experience Designers looking for a proven, professional framework to map out complex audience journeys and interaction levels.
- Marketing and production Leads who require a universal workflow that spans from early-stage research to project opening.
- Storytellers and writers seeking to expand their creative practice from traditional narratives into the development of immersive and interactive storyworlds