Location-Anchored Experiences (LAEs) transcend entertainment by anchoring sites in history and culture. Using research and sensory markers, designers turn spaces into authentic, meaningful places. This connects people across time, balancing fact and fiction to build trust.

Post-pandemic, we have rediscovered that a room is a canvas for connection, not just a set of walls. By shifting focus from physical attributes to human narratives, we transform “space” into meaningful “place.” The future of spatial design, physical or virtual, must prioritise people first.

Imitation Collapse is putting both AI and creative industries at risk. With so many generic copies appearing in the market, real value now comes from new ideas and genuine creativity. Instead of copying others, focus on leading with original work in today’s digital world.