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Upcoming Talks and Events

The Next Great Chapter for Your Attraction

Complimentary Online Webinar February 17, 2026 at 15:00/3:00 pm CET

Dear attraction owner and operator,

YOUR ATTRACTION IS READY FOR ITS NEXT GREAT CHAPTER!

The good news is, you don’t need a costly makeover. You need smarter evolution.

Join our 1-hour online webinar, The Next Great Chapter for Your Attraction, presented by Klaus Sommer Paulsen, AdventureLAB & Sara Menegazzi, Creative App, and learn how to turn your existing assets into engaging, scalable experiences through Integrated Storytelling and Inspired Redesign.

Save the date:

📅 Tuesday, February 17th, 2026
⏰ 15:00 / 3:00 pm CET

⚠️ Please note that there are limited seats, so we kindly ask that you sign up at your earliest convenience, and no later than February 15, 2026

Featured Past Talks

Enter Your StoryVerse

Empower, Enrichen and Expand Your Attraction Brand with Integrated Storytelling

 

  • Klaus Sommer Paulsen, AdventureLAB

Thailand Amusement & Attraction Park Expo (TAAPE) 2025

Bangkok, Thailand

Crafting Neverending Storytelling

Enhancing Guest Journeys with Transmedia and Technology

 

  • Klaus Sommer Paulsen, AdventureLAB
  • Nico Mamon, Enchanted Kingdom

IAAPA Expo Asia 2025

Shanghai, China

Encounter the Dark Side of Storytelling and Experience Design

  • Klaus Sommer Paulsen, AdventureLAB

TEA SATE Europe 2025

Blackpool Pleasure Beach, UK

Kulturarvsresan: A Case Study on Thematic Heritage Story Experiences

  • Klaus Sommer Paulsen, AdventureLAB
  • Kajsa Hartig, Västernorrlands Museum

NordiCHI 2024
Uppsala, Sweden

Rethink Cultural Tourism: Methods and Experiences

Original Danish title: Gentænk Kulturturismen: Metodetilgang og Erfaringer

 

  • Klaus Sommer Paulsen, AdventureLAB
  • Sune Gudiksen, Kolding School of Design
  • Morten Teilmann-Jørgensen, Kongernes Jelling

Destination Triangle Area Tourism Conference 2024

Christiansfeld, Denmark 

AI and the Tales of the Future: New Myths, Possibilities and Morals

Original Danish Title: AI og Fremtidens Fortællinger: Nye Myter, Muligheder og Moraler

 

  • Klaus Sommer Paulsen, AdventureLAB

Vilde Teknologier (Wild Technologies) 2024

Aarhus, Denmark 

Creating Dynamic Habitats

Unleashing the Power of AI and Spatial Narratives in the Textile Industry

 

  • Klaus Sommer Paulsen, AdventureLAB

Heimtextil 2024
Frankfurt, Germany

Integrating Story Experience Design in the Next Generation of Themed and Branded Experiences

  • Klaus Sommer Paulsen, AdventureLAB

Prolight+Sound 2023

Frankfurt, Germany 

The Exhibition Beyond

  • Klaus Sommer Paulsen, AdventureLAB

TEA SATE 2022

Las Vegas, Nevada, USA

Designing a Successful Tomorrow for the Attractions Industry

  • Klaus Sommer Paulsen, AdventureLAB

Keynote at Family Attractions Expo 2021

Birmingham, UK

Discover the Magic of Imaginative Playtime Narratives

  • Klaus Sommer Paulsen, AdventureLAB

Keynote at Leisure Toy & Gift Fair 2021
Birmingham, UK

The Cross-Border Mindset OR How to Avoid 11 Flights in 8 Days

Let's Touch BASE: Discovering Collaboration Across Borders

  • Klaus Sommer Paulsen, AdventureLAB

Create Converge and BASE Conference 2020

Online Event

Featured Articles

In the Absence of Meaningful Narrative

Losing narrative erases humanity. Explore how meaning shapes healthcare, leadership, and society, and why we must guard the human experience.

The Deeper Presence of Location-Anchored Experiences

Location-Anchored Experiences (LAEs) transcend entertainment by anchoring sites in history and culture. Using research and sensory markers, designers turn spaces into authentic, meaningful places. This connects people across time, balancing fact and fiction to build trust.

How Spaces Become Places

Post-pandemic, we have rediscovered that a room is a canvas for connection, not just a set of walls. By shifting focus from physical attributes to human narratives, we transform “space” into meaningful “place.” The future of spatial design, physical or virtual, must prioritise people first.

The Significance of Imitation Collapse

Imitation Collapse puts both AI and the creative industries at risk. With so many generic copies appearing in the market, real value now comes from new ideas and genuine creativity. Instead of copying others, focus on leading with original work in today’s digital world.

Contact us

Do you have questions or inquiries about talks or events? Don't hesitate to get in touch.

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