CENTRAL COPENHAGEN, JANUARY 10, 2020 @ 8:30-16:00

Join our first Integrated Storytelling MasterClass in Denmark

Now, you have the chance to get the same insights on new ways of working with narratives as hundreds of media, marketing and experience industry professionals from around the world by attending AdventureLAB’s first Integrated Storytelling MasterClass in Denmark. It will be held on January 10 at 8:30-16:00 in Copenhagen.

Based on our insights and experience from years of working with Integrated Storytelling we have created this new, fast-track interactive one-day course, focused on learning and practising principles of modern storytelling and the integration of these across media, platforms, and disciplines.


The MasterClass includes lecture, workshop and co-creation sessions, based on relevant case analysis and practical applications.

We want to provide you with an inspiring and productive tour de force into the immediate future of storytelling that will leave you with practical tools and methods applicable right away. In fact, why not bring your project, and get a head start on something that applies directly to your everyday work?

Integrated Storytelling can elevate customer and user experiences. We have been presenting in front of many media and marketing experts, and we managed to challenge their perspectives too!

I thought I knew what storytelling was before I came here.


Network Director, UK



When you attend the MasterClass you will…

… have access to a fast track program of understanding and applying storytelling as a strategic design tool.

… understand how to focus on your audience to elevate your brand experience.

… aquire knowledge about the methods to elevate customer experience with storytelling.

… become the storytelling expert of your team and innovate your creative sessions.

… understand how to efficiently combine technology and storytelling to build scalable concepts.

… meet professionals who have  a similar goal and create new business relationships.

Watch the video introduction to our masterclass:

The price for the ticket is €350 excl. VAT where applicable.

The ticket will include breakfast, lunch and coffee/soda. Please note that the number of seats is limited to maintain the level of interaction and quality of the MasterClass.

Great news for our newsletter subscribers, who get 10% off their ticket. If you are not yet subscribed go ahead and do it now: SUBSCRIBE→

Seats left

We decided to hold the event in Central Copenhagen, not at least because many trains, buses and planes reach Copenhagen very easily from all around Europe every day.

If you were wondering where we hid the exact address, it’s because we are working on pinning down the perfect location for the event. So don’t hesitate to let us know if you are interested, you can do it further down the page, and we’ll keep you in the loop.


Our Integrated Storytelling MasterClasses are facilitated by two of AdventureLAB’s professionals who work with the principles from the program on a daily basis.

Klaus Sommer Paulsen is the Founder and CEO Creative Director of AdventureLAB. He has been working with storytelling and media for more than 30 years, and digital multimedia and experience design since the mid-1990s. Besides his work as a designer, concept developer and more, Klaus has been teaching student and professional programs regularly for a quarter of a century. He has designed and is teaching the only BA-level course in Themed Entertainment in Scandinavia, and is Chair of the Educational Board for VIA UC Film and Transmedia’s program in Multiplatform Storytelling and Production. Furthermore, he is a member of the Themed Entertainment Association’s International Board, as well as other boards of directors and advisors.

Ecaterina Capatina is working as Concept Developer at AdventureLAB. She is specialised in concept development and design with a focus on the integration of story and experience. Ecaterina facilitates creative sessions and workshops as part of her applied processes for theme parks, experiential marketing and more.




Write to us and reserve your seat

Hi! It is me, Ecaterina. I will gladly answer all your questions about the MasterClass. Whether you want to know more about the program or want to reserve a seat, write me a message using the form and I will get back to you.

A few moments from previous sessions: