AdventureLAB Academy presents:

Integrated Storytelling Certification Program

Advance from telling stories to designing story experiences.

Create content for various audience modalities.

Find and apply new ways of engaging with your audience and customers.

Whether you are working with entertainment, cultural heritage, marketing or any other discipline where storytelling helps create deeper connections with the audience, our courses will help you advance how you work. All course sessions are designed to provide theoretical insights and practical methods to understand and work within new narrative dimensions merging storytelling, experience design and new media technology.

With the launch of the Integrated Storytelling Certification Program, AdventureLAB continues a year-long tradition of training professionals in new story experience designs and possibilities.

We currently offer the program in English, but we are glad to provide the content in Danish as well, to those who are interested.

The program can be customised and offered on-demand to companies and organisations who are interested in providing this training for their employees.

Excellent presentation in breaking down the step-by-step process of designing audience experiences as a foundation of integrated storytelling. Could not recommend higher.

Kevin Purcell
Quill & Quaver Associates Pty. Ltd. and LLC

Kevin completed the Integrated Storytelling 4-week online course.

Certification Program Courses

Introduction to Integrated Storytelling (Online)

! Free sessions available for a limited time

Integrated Storytelling Course (Online)

! New courses begin on June 10 and July 6

Advanced Integrated Storytelling (Online)

Integrated Storytelling Specialisation (Online)

Individual Course Diplomas and Program Certification

Introduction to Integrated Storytelling (Online)

1-hour introduction session. Available from March 2020.

What is Integrated Storytelling? How can I use it to transform my story into an experience?

These are among the questions we will answer in this first-ever free online introduction to the theory and practice of the concept. Anyone or any company, small or big, who wants to learn new ways of moving their career or business forward, is welcome to join us online.

The key topics of the session will include:

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How is storytelling different from what it used to be?

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What does it mean to design a story-based experience?

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How does Integrated Storytelling transform digital storytelling, the application of VR technology and experiential marketing?

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What is a story and experience integrator, and what is their role in an organisation?

Attendance fee: €50
Special course introduction fee for a limited time: €0

Live sessions are available on May 28th (4 PM, 8 PM CET)
and on June 4th (4 PM, 8 PM CET).

This session is available live and on-demand

Attend one of our LIVE sessions
Free registration is available for a limited time. In a live session, you can ask your questions to Klaus and actively participate with the other attendees. The registration is made on Eventbrite, where we post all our live events.

Can’t wait?
Watch the entire Introduction now on ClickMeeting. The participation during an on-demand presentation is limited, but you can still leave your questions in the Message box, and we’ll get back to you with our answer.

Integrated Storytelling (Online)

4-week course with weekly 2-hour sessions.

This course is now open for registration. You can choose to attend at  4 PM CET or 8 PM CET.

The course will take attendees from traditional ways of telling a story through to designing Integrated Storytelling experiences. The course structure is made up of 4 sessions.

1. The Story

Storytelling is not what storytelling was. In this session, we will explore new ways of designing narratives. Topics include:

  • The evolution from linear storytelling to nonlinear narratives.
  • Designing transmedia and multiplatform storylines with modular storytelling.
  • Advancing from telling stories to designing story experiences.

2. The Audience

A new and more nuanced understanding of the audience is needed, regardless of whether they are customers, visitors or any other kind of group of people. Topics include:

  • Dynamics of the new relationship between creator, story and audience.

  • Creating content for various audience modalities.

  • New audience roles from passive observers to active creators

3. The Experience

Integrated Storytelling is based on the convergence of storytelling and experience design that enable the creator to bring stories to life in new ways. This session is dedicated to experience design for storytelling with topics including:

  • When the story becomes an experience, and the experience becomes a story.
  • Bridging story development and experience design.
  • Designing the audience journey.

4. Integrated Storytelling by Design

In this final session of the Integrated Storytelling course, we bring the elements of story, experience and audience together to create Integrated Storytelling by Design based on project work done by the participants. Topics include:

  • Application of principles to real-world scenarios.
  • Managing complexity through prioritised simplification.
  • Defining organisational relevance, opportunities and challenges.

Requirements: A basic understanding of storytelling.

Attendance fee: €400 (all sessions included)

Special Introductory fee for a limited time:
€320 (20% off regular price)

Attendance limit: 12 participants.

Registration is open
– begin the course from June 10 or from July 6, 2020

Immediate registration is open on  

Register now and pay only €320 for the course. Please note that you this is a one-time payment and it is done when you register for the first session – The Story. This way you get access to the rest of the three sessions of this course (The Audience, The Experience and Integrated Storytelling by Design). You will receive a personal invitation to each of them before the scheduled dates.

Purchase the course and register

JUNE

(4 – 6 PM CET)
  • June 10: The Story
  • June 17: The Audience
  • June 24: The Experience
  • July 1: Integrated Storytelling by Design
(€400) €320 

JUNE

(8 – 10 PM CET)
  • June 10: The Story
  • June 17: The Audience
  • June 24: The Experience
  • July 1: Integrated Storytelling by Design
(€400) €320 

JULY

(4 – 6 PM CET)
  • July 6: The Story
  • July 15: The Audience
  • July 22: The Experience
  • July 29: Integrated Storytelling by Design
(€400) €320 

JULY

(8 – 10 PM CET)
  • July 6: The Story
  • July 15: The Audience
  • July 22: The Experience
  • July 29: Integrated Storytelling by Design
(€400) €320 

SPECIAL OFFER: Usually, we would ask for full payment before the first session. However, to accommodate the need for postponing expenses that some have, we have the following option:

For a limited time, we make it possible to sign up and have the fee of €400 invoiced with a payment date of July 1st, 2020. Just send an email to ecaterina@adventurelabstudio.com to get your invoice. Please write “Integrated Storytelling Registration” in the subject field.

Advanced Integrated Storytelling (Online)

4-week course with weekly 2-hour sessions.
Available from July 2020.

Attendees of the advanced course will add further expertise to the theory and practice they gained from the Integrated Storytelling course. During the sessions, advanced principles for designing and creating Integrated Storytelling will be explored, leading up to the course project, which can be a suggested project or one that is proposed by the attendee.

Course Information: 

Requirements: Integrated Storytelling Course completion or similar.
Session dates: To be announced
Attendance fee: To be announced 

Integrated Storytelling Specialisation (Online)

4-week course with weekly 2-hour sessions.
More information to follow.

The specialisation courses will focus on Integrated Storytelling principles applied to specific industries and disciplines. The first specialisation will focus on new ways of using storytelling for integrated marketing purposes. As part of the specialisation, attendees can choose between working with a suggested project or one that relates to their individual interests or business.

Course Information: 

Requirements: Integrated Storytelling Course completion or similar.
Session dates: To be announced
Attendance fee: To be announced 

Please note that all the prices may be subject to change.

Your Integrated Storytelling Course Instructor

Klaus Sommer Paulsen
MA IT Interaction Design & Multimedia

Besides his work as an award-winning storyteller, designer and creative director, Klaus Sommer Paulsen has been involved with professional training and education since 1995. He has designed and led many different courses and programs for various companies, associations and learning institutions, bringing theory and practice together from design thinking, integrated marketing, hybrid innovation and experience design. His trademark as an instructor and facilitator is highly interactive sessions focused on building knowledge and skills for immediate use by the participants.

Klaus is AdventureLAB’s lead developer on the Integrated Storytelling principles and practices, a strategic design tool for creative and business development that merges story and experience in new ways. He has spoken and written about the concept on numerous occasions around the world and in various media, including keynotes, masterclasses and as contributing editor of the anthology “Storytelling Beyond The Screen”.

Besides his work as CEO & Founder of AdventureLAB Klaus is a member of Themed Entertainment Association’s International Board, Chair of VIA University College’s Multiplatform Storytelling & Production BA programme and is currently developing an Integrated Storytelling course for a new MBA programme at Parnu College.

Integrated Storytelling Course Diploma and Program Certification

All attendees will receive a diploma for each course they complete. Completion of Integrated Storytelling, Advanced Integrated Storytelling and an Integrated Storytelling Specialisation Course will earn the attendees the Integrated Storytelling Certification.

Do you want to take the first step towards mastering Integrated Storytelling? Tell us!

If you are interested in our courses or our Integrated Storytelling Certification Program, for yourself or your company, or if you have any questions regarding the program, write to Ecaterina Capatina: 
ecaterina@adventurelabstudio.com

Frequently asked questions

1. When will the Advanced and Specialisation courses be available?

The Advanced Integrated Storytelling and Integrated Storytelling Specialisation courses will be available from July 2020. 

2. Are there assignments included in the courses?

Integrated Storytelling Course: Each week, at the end of the session, the participants receive an assignment, that they need to complete before the next one. We then discuss and evaluate the solutions.

Advanced and Specialisation Course: These courses will be more project-oriented; thus, the participants will also have one general assignment, that needs to be gradually completed by the end of the course. We also allow selecting a personal project to work on as the general assignment.

3. How are the online sessions held?

To deliver the courses online we use the web-based webinar platform called ClickMeeting. All the attendees receive personal invitations to each of the sessions. 

4. Do I need to install any software to attend a course?

No downloads and installation of software are needed. ClickMeeting is a web-based platform, which means that it is accessed from the browser. For a flawless experience, it is recommended to have the latest version of the following browsers: Chrome, Firefox, Opera, Safari and Edge. 

Not supported on Internet Explorer and Yandex. 

5. Can I share the link invitation with others?

The link to attend the course is personal for each participant and is connected to the email address provided by the participant upon registration. Therefore, it is not possible for others to use the same link to access the course. 

6. How can I register and purchase a course?

All the registrations to the paid courses are made through ClickMeeting. This is where you also make the payment.

For a limited time, we make it possible to sign up and have the fee of €400 for the Integrated Storytelling course invoiced with a payment date of July 1st, 2020. Just send an email to ecaterina@adventurelabstudio.com to get your invoice. Please write “Integrated Storytelling Registration” in the subject field.

About Integrated Storytelling

Used as a design method, Integrated Storytelling creates a synergy between the story and the experience, while empowering the audience with new roles and ways to immerse themselves in engaging memorable moments.

We originally designed this methodology at AdventureLAB as a way of working. Today, we also train companies around the world how to implement it in their design processes. For years, we have developed and facilitated masterclasses, workshops, courses. From September 2020, Integrated Storytelling will be taught as a part of an MBA Program at the University of Tartu Pärnu College.

Now we are launching our Integrated Storytelling Online Certification Program. It is a fully developed, college-level program that combines theory and practice.