Whether you are working with entertainment, cultural heritage, marketing or any other discipline where storytelling helps create deeper connections with the audience, our courses will help you advance how you work. All course sessions are designed to provide theoretical insights and practical methods to understand and work within new narrative dimensions merging storytelling, experience design and new media technology.
With the launch of the Integrated Storytelling Certification Courses, AdventureLAB continues a year-long tradition of training professionals in new story experience designs and possibilities.
We currently offer the programs in English, but we are glad to provide the content in Danish as well, to those who are interested.
The program can be customised and offered on-demand to companies and organisations who are interested in providing this training for their employees.
Our Online Courses
Introduction to Integrated Storytelling
Integrated Storytelling Course
! New courses from September 9
Advanced Integrated Storytelling Course
Integrated Storytelling Specialisation Course
Individual Course Diplomas and Entire Program Certification
Introduction to Integrated Storytelling (Online)
1-hour introduction session. Available from March 2020.
What is Integrated Storytelling? How can I use it to transform my story into an experience?
These are among the questions we will answer in this first-ever free online introduction to the theory and practice of the concept. Anyone or any company, small or big, who wants to learn new ways of moving their career or business forward, is welcome to join us online.
The key topics of the session will include:
How is storytelling different from what it used to be?
What does it mean to design a story-based experience?
How does Integrated Storytelling transform digital storytelling, the application of VR technology and experiential marketing?
What is a story and experience integrator, and what is their role in an organisation?
Live attendance fee €10.
(If you also sign-up for the Integrated Storytelling Course, you can get the €10 fee deducted from the €400 price.)
Live sessions on September 2nd, 2020 at 4 PM and 8 PM CET
Attend one of our LIVE sessions
In a live session, you can ask your questions to Klaus and actively participate with the other attendees. The registration is made on Eventbrite, where we post all our live events.
Watch the entire Introduction now for free on ClickMeeting. The participation during an on-demand presentation is limited, but you can still leave your questions in the Message box, and we’ll get back to you with our answer.
Integrated Storytelling Course (Online)
4-week course with weekly 2-hour sessions.
This course is now open for registration. You can choose to attend at 4 PM CET or 8 PM CET.
The course will take attendees from traditional ways of telling a story through to designing Integrated Storytelling experiences. The course structure is made up of 4 sessions.
Storytelling is not what storytelling was. In this session, we will explore new ways of designing narratives. Topics include:
A new and more nuanced understanding of the audience is needed, regardless of whether they are customers, visitors or any other kind of group of people. Topics include:
Dynamics of the new relationship between creator, story and audience.
Creating content for various audience modalities.
New audience roles from passive observers to active creators
Integrated Storytelling is based on the convergence of storytelling and experience design that enable the creator to bring stories to life in new ways. This session is dedicated to experience design for storytelling with topics including:
In this final session of the Integrated Storytelling course, we bring the elements of story, experience and audience together to create Integrated Storytelling by Design based on project work done by the participants. Topics include:
Requirements: A basic understanding of storytelling, you either work with storytelling or have attended our Live Introduction to Integrated Storytelling or have watched the Introduction Video.
Attendance fee €400.
Attendance limit: 10 participants.
Next available course
– September 9 – 30, 2020
Immediate registration is open on
Please note that you this is a one-time payment. You will have immediate access to the first session‚ The Story, and get access to the rest of the three sessions of this course (The Audience, The Experience and Integrated Storytelling by Design) before the scheduled dates.
If you wish to sign up and pay with an invoice, send your request to firstname.lastname@example.org .
Advanced Integrated Storytelling Course (Online)
4-week course with weekly 2-hour sessions.
– Next course: October 7 – 14 – 21 – 28, 2020
This course is now open for registration for attendees who completed our Integrated Storytelling Course.
The price for this course is €600.
(excluding VAT where applicable)
Please contact us directly if you wish to register – email@example.com
The Advanced Integrated Storytelling course builds on methods and principles from the Integrated Storytelling course, combining more advanced principles and practices with project work. Throughout the sessions, the emphasis is on gaining a deeper understanding of the new dynamics of the audience, the story and the creator and how to apply Integrated Storytelling principles for real-life story experience creation.
At the end of the course, the attendees will have strengthened their Integrated Storytelling skills in concept development, design, analysis, project planning and presentation. They will be able to define their own set of tools to be used from project start to finish.
The four sessions of this course are as following:
In Part I, we work with ways to establish and live up to criteria for success for story experience designs. We explore the possibilities with Integrated Storytelling further with even more new narrative formats.
In Part II, we explore various ways of designing experiences and methods for enhancing them or challenging perceptions to deliver the unexpected.
In Part III, we focus on how to plan, test, implement, launch and operate an Integrated Storytelling project. Presentation and pitching techniques using Integrated Storytelling are introduced, as they will play a part in the presentation of the course project.
Course projects are presented and evaluated, with the possibility of having other course attendees and external professionals reviewing them. This last session is also dedicated to analytical and organisational considerations, as well as the initial construction of each attendee’s Integrated Storytelling Toolbox.
Integrated Storytelling Specialisation Course (Online)
4-week course with weekly 2-hour sessions.
More information to follow.
The specialisation courses will focus on Integrated Storytelling principles applied to specific industries and disciplines. The first specialisation will focus on new ways of using storytelling for integrated marketing purposes. As part of the specialisation, attendees can choose between working with a suggested project or one that relates to their individual interests or business.
Requirements: Integrated Storytelling Course completion or similar.
Session dates: To be announced
Attendance fee: To be announced
Please note that all the prices may be subject to change.
Klaus Sommer Paulsen
MA IT Interaction Design & Multimedia
Besides his work as an award-winning storyteller, designer and creative director, Klaus Sommer Paulsen has been involved with professional training and education since 1995. He has designed and led many different courses and programs for various companies, associations and learning institutions, bringing theory and practice together from design thinking, integrated marketing, hybrid innovation and experience design. His trademark as an instructor and facilitator is highly interactive sessions focused on building knowledge and skills for immediate use by the participants.
Klaus is AdventureLAB’s lead developer on the Integrated Storytelling principles and practices, a strategic design tool for creative and business development that merges story and experience in new ways. He has spoken and written about the concept on numerous occasions around the world and in various media, including keynotes, masterclasses and as contributing editor of the anthology “Storytelling Beyond The Screen”.
Besides his work as CEO & Founder of AdventureLAB Klaus is a member of Themed Entertainment Association’s International Board, Chair of VIA University College’s Multiplatform Storytelling & Production BA programme and is currently developing an Integrated Storytelling course for a new MBA programme at Parnu College.
Integrated Storytelling Course Diploma and Program Certification
All attendees will receive a diploma for each course they complete. Completion of Integrated Storytelling, Advanced Integrated Storytelling and an Integrated Storytelling Specialisation Course will earn the attendees the Integrated Storytelling Certification.
Meet some of our course graduates
Show Writer for Themed Entertainment
Grace completed our Integrated Storytelling and Advanced Integrated Storytelling Courses
Jennifer completed our Integrated Storytelling and Advanced Integrated Storytelling Courses
Show Control Software Engineer at Walt Disney Imagineering
Pasqual completed our Integrated Storytelling and Advanced Integrated Storytelling Courses
Do you want to take the first step towards mastering Integrated Storytelling? Tell us!
If you are interested in our courses or our Integrated Storytelling Certification Program, for yourself or your company, or if you have any questions regarding the program, write to Ecaterina Capatina:
Frequently asked questions
The Advanced Integrated Storytelling and Integrated Storytelling Specialisation courses will be available from July 2020.
Integrated Storytelling Course: Each week, at the end of the session, the participants receive an assignment, that they need to complete before the next one. We then discuss and evaluate the solutions.
Advanced and Specialisation Course: These courses will be more project-oriented; thus, the participants will also have one general assignment, that needs to be gradually completed by the end of the course. We also allow selecting a personal project to work on as the general assignment.
To deliver the courses online we use the web-based webinar platform called ClickMeeting. All the attendees receive personal invitations to each of the sessions.
No downloads and installation of software are needed. ClickMeeting is a web-based platform, which means that it is accessed from the browser. For a flawless experience, it is recommended to have the latest version of the following browsers: Chrome, Firefox, Opera, Safari and Edge.
Not supported on Internet Explorer and Yandex.
The link to attend the course is personal for each participant and is connected to the email address provided by the participant upon registration. Therefore, it is not possible for others to use the same link to access the course.
All the registrations to the paid courses are made through ClickMeeting. This is where you also make the payment.
For a limited time, we make it possible to sign up and have the fee of €400 for the Integrated Storytelling course invoiced with a payment date of July 1st, 2020. Just send an email to firstname.lastname@example.org to get your invoice. Please write “Integrated Storytelling Registration” in the subject field.
About Integrated Storytelling
Used as a design method, Integrated Storytelling creates a synergy between the story and the experience, while empowering the audience with new roles and ways to immerse themselves in engaging memorable moments.
We originally designed this methodology at AdventureLAB as a way of working. Today, we also train companies around the world how to implement it in their design processes. For years, we have developed and facilitated masterclasses, workshops, courses. From September 2020, Integrated Storytelling will be taught as a part of an MBA Program at the University of Tartu Pärnu College.
Now we are launching our Integrated Storytelling Online Certification Program. It is a fully developed, college-level program that combines theory and practice.