Integrated Storytelling Certification Program

Introducing the Integrated Storytelling Certification Program by AdventureLAB

With the launch of the Integrated Storytelling Certification Program, AdventureLAB continues a year-long tradition of training professionals in new story experience designs and possibilities.

Whether you are working with entertainment, cultural heritage, marketing or any other discipline where storytelling helps create deeper connections with the audience, our courses will help you advance how you work. All course sessions are designed to provide theoretical insights and practical methods to understand and work within new narrative dimensions merging storytelling, experience design and new media technology.

We currently offer the program in English, but we are glad to provide the content in Danish as well, to those who are interested.

The program can be customised and offered on-demand to companies and organisations who are interested in providing this training for their employees.

Certification Program Courses

Introduction to Integrated Storytelling (Online)

Integrated Storytelling (Online)

Advanced Integrated Storytelling (Online)

Integrated Storytelling Specialisation (Online)

Integrated Storytelling Course Diploma and Program Certification

Introduction to Integrated Storytelling (Online)

1-hour introduction session. Available from March 2020.

This introductory session opens up the door to a new world of possibilities when story development and experience design come together to create something new and valuable to both creators and audiences.

Attendance fee: €50
Special course introduction fee for a limited time: €0

Limited FREE access to this session is available now.

Registration is open on   

– April 2, 2020, at 3 PM CET   (Sign-up now)

Integrated Storytelling (Online)

4-week course with weekly 2-hour sessions.
Available from March 2020.

The course will take attendees from traditional ways of telling a story through to designing Integrated Storytelling experiences. The course structure is made up of 4 sessions.

1. The Story

Storytelling is not what storytelling was. In this session, we will explore new ways of designing narratives. Topics include:

  • The evolution from linear storytelling to nonlinear narratives.
  • Designing transmedia and multiplatform storylines with modular storytelling.
  • Advancing from telling stories to designing story experiences.

Session date:
April 8, 2020 from 15:00 (3PM) CET to 17:00 (5PM) CET

2. The Audience

A new and more nuanced understanding of the audience is needed, regardless of whether they are customers, visitors or any other kind of group of people. Topics include:

  • Dynamics of the new relationship between creator, story and audience.

  • Creating content for various audience modalities.

  • New audience roles from passive observers to active creators

Session date:
April 15, 2020 from 15:00 (3PM) CET to 17:00 (5PM) CET

3. The Experience

Integrated Storytelling is based on the convergence of storytelling and experience design that enable the creator to bring stories to life in new ways. This session is dedicated to experience design for storytelling with topics including:

  • When the story becomes an experience, and the experience becomes a story.
  • Bridging story development and experience design.
  • Designing the audience journey.

Session date:
April 22, 2020 from 15:00 (3PM) CET to 17:00 (5PM) CET

4. Integrated Storytelling by Design

In this final session of the Integrated Storytelling course, we bring the elements of story, experience and audience together to create Integrated Storytelling by Design based on project work done by the participants. Topics include:

  • Application of principles to real-world scenarios.
  • Managing complexity through prioritised simplification.
  • Defining organisational relevance, opportunities and challenges.

Session date:
April 29, 2020 from 15:00 (3PM) CET to 17:00 (5PM) CET

Course Information:

Requirements: A basic understanding of storytelling.
Attendance fee: €400 (all sessions included)
Special introduction fee for a limited time: €320 (20% off regular price)
Attendance limit: 20 persons.

SPECIAL OFFER: Usually, we would ask for full payment before the first session. However, to accommodate the need for postponing expenses that some have, we have the following option:

For a limited time, we make it possible to sign up and have the fee of €400 invoiced with a payment date of May 1st, 2020. Just send an email to ecaterina@adventurelabstudio.com to get your invoice. Please write “Integrated Storytelling Registration” in the subject field.

Immediate registration is open on  

Register now and pay only €320 for the course. Please note that you this is a one-time payment and it is done when you register for the first session – The Story. This way you get access to the rest of the three sessions of this course (The Audience, The Experience and Integrated Storytelling by Design). You will receive a personal invitation to each of them before the scheduled dates.

Advanced Integrated Storytelling (Online)

4-week course with weekly 2-hour sessions.
Available from May 2020.

Attendees of the advanced course will add further expertise to the theory and practice they gained from the Integrated Storytelling course. During the sessions, advanced principles for designing and creating Integrated Storytelling will be explored, leading up to the course project, which can be a suggested project or one that is proposed by the attendee.

Course Information: 

Requirements: Integrated Storytelling course completion or similar.
Session dates: Will be announced on March 21, 2020
Attendance fee: Will be announced on March 21, 2020

Integrated Storytelling Specialisation (Online)

4-week course with weekly 2-hour sessions.
Available from May 2020.

The specialisation courses will focus on Integrated Storytelling principles applied to specific industries and disciplines. The first specialisation will focus on new ways of using storytelling for integrated marketing purposes. As part of the specialisation, attendees can choose between working with a suggested project or one that relates to their individual interests or business.

Course Information: 

Requirements: Integrated Storytelling course completion or similar.
Session dates: Will be announced on March 21, 2020
Attendance fee: Will be announced on March 21, 2020

Please note that all the prices may be subject to change.

Integrated Storytelling Course Diploma and Program Certification

All attendees will receive a diploma for each course they complete. Completion of Integrated Storytelling, Advanced Integrated Storytelling and an Integrated Storytelling Specialisation Course will earn the attendees the Integrated Storytelling Certification.

Do you want to take the first step towards mastering Integrated Storytelling? Tell us!

If you are interested in our courses or our Integrated Storytelling Certification Program, for yourself or your company, or if you have any questions regarding the program, write to Ecaterina Capatina: 
ecaterina@adventurelabstudio.com

About Integrated Storytelling

Used as a design method, Integrated Storytelling creates a synergy between the story and the experience, while empowering the audience with new roles and ways to immerse themselves in engaging memorable moments.

We originally designed this methodology at AdventureLAB as a way of working. Today, we also train companies around the world how to implement it in their design processes. For years, we have developed and facilitated masterclasses, workshops, courses. From September 2020, Integrated Storytelling will be taught as a part of an MBA Program at the University of Tartu Pärnu College.

Now we are launching our Integrated Storytelling Online Certification Program. It is a fully developed, college-level program that combines theory and practice.