Establishing a Creative Strategy

Establishing a Creative Strategy

Dec 21, 2021 | The Experience Economist

Go to all blog posts Establishing a creative strategy How often do you jump to the creative stage of a project, skipping strategy, planning, and even research? We all can be honest and say that we did it at least once. Undoubtedly, creative processes allow us to be...
IAAPA Expo Europe 2021 Impressions

IAAPA Expo Europe 2021 Impressions

Oct 21, 2021 | The Experience Economist

Go to all blog posts Impressions from IAAPA Expo Europe 2021 In this issue of The Experience Economist, we are making a summary of what we have observed and learnt at IAAPA Expo Europe with relevance to storytelling.  IAAPA Expo was an excellent opportunity to finally...