The Magic Potion

The Project

The Magic Potion was done in collaboration with Alterface Projects and was a short-term installation at IAAPA 2017 in Orlando, Florida. It was to showcase their Wander® technology, which allows the audience to move from room to room in a non-linear order. People would go to a central point, where they’d get their mission, and they’d have a magic wand that they would carry from one place to the next. Each place would have different tasks that had to be completed using the wand, such as picking apples.

AdventureLAB’s role was to tie the story together and create the script, which involved research into the IP to determine the correct style and tone and then adapting it for the installation. The Magic Potion was a mix between experience design and interactive, non-linear storytelling.