Jesperhus Flower Girls
The challenge faced by Jesperhus is one shared with many other amusement parks, as they decide to start a transformation from amusement spaces to truly themed spaces. To get the most out of new, original or purchased IPs, they will need to truly integrate the IP with the themed experience of their own park.
Why is Hugo, a fictive jungle animal, living at Jesperhus Resort, an amusement park renowned for its flowers? To answer this question—and to make Hugo and his friends more integrated into the theming of the park—a series of workshops were set up, and storytelling methods and theming tools were provided for the internal creative development team. This made it possible for them to begin their journey towards implementing their own core and origin stories as well as new and updated, themed experiences.