Creative Services

Learn more about the services we offer in concept developmentstorytelling by designexperience design, and digital innovation.

Concept Development

  • Creative concepts for themed and branded spaces and experiences.
  • Creative concepts for experiential and integrated marketing.
  • Original entertainment franchise (IP) development.
  • Original entertainment franchise (IP) adaption and application for experiences.
  • Worldbuilding.
  • Character design.
  • Concept design.
  • Workshops.

Examples: IPs development for attractions, theme parks, nationwide local pride initiative concept for the home real estate agent franchise, digital concept and strategy for TDN The Design Network.


Experience Design

  • Customer journey mapping and visualisation.
  • Customer experience design and optimisation.
  • Creative experience design for themed attractions and branded experiences.
  • Integrated and transmedia experience design.
  • Event and show concept design.
  • Workshops.
  • Business acceleration programs and professional training.

Examples: Stromma NICE (New Innovative Customer Experiences) Experiment Process.SEE EXPERIENCE DESIGN EXAMPLE PROJECTS >

Storytelling By Design

  • Core story concepts.
  • Story development and scriptwriting for themed attractions and branded experiences.
  • Digital and interactive story concepts and development.
  • Integrated and transmedia story concepts and development.
  • Brand stories and corporate storytelling and story architecture.
  • Workshops.
  • Professional training.
  • Business acceleration programs and professional training.

Examples: Story development for Popcorn Revenge attraction, story development for a temporary installation at IAAPA Attractions Expo 2017, core story concept for Yggdrasil Theme Park.


Digital Innovation

  • Digital experience strategy and concept development.
  • Virtual master plans integrating all touch points, digital and non-digital.
  • Digital dimensions for existing spaces.
  • Development of virtual and online spaces.
  • Hybrid and integrated concepts and designs, combining physical and virtual spaces.
  • Workshops.
  • Business acceleration programs and professional training.

Examples: Trelleborg Viking fortress digital strategy, Cliptomize online community strategy.SEE DIGITAL INNOVATION EXAMPLE PROJECTS >

Send us an email or give us a call to discuss what AdventureLAB can do for you!