Jan 2, 2024 | Artificial Intelligence, Creative Strategy, Digital Innovation, Experience Design, Featured, The Experience Economist
Our Lives in the Uncanny Virtuality You may have heard of The Uncanny Valley, and you may have faced it more than once. The phenomenon was first coined and described by the Japanese roboticist Masahiro Mori in an article published in 1970. Mori identified the...
Jul 29, 2023 | Articles, Cultural Heritage, Featured, Live, Museums, Spatial Narrative, Storytelling, The Experience Economist
Go to all blog posts The Past Reimagined Making cultural heritage relevant and popular to new generations When we explore our past, it is not because we want to go back to what our ancestors were but because we search for our connection to the stories, the songs, the...
Jul 25, 2022 | Experience Design, Featured, The Experience Economist
Go to all blog posts How character development can elevate your guest experiences Great character development creates more opportunities for storytelling in projects across different industries. Any story needs characters, and in good stories, they are well-thought...
Jun 27, 2022 | Brand storytelling, Featured, The Experience Economist
Go to all blog posts There is no such thing as a singular brand story Learn what a brand story is and how multiple narratives form and evolve as part of a storyverse Most probably, you have heard before that a brand is like a person. It has traits that we might like...
Mar 28, 2022 | Digital Innovation, Experience Design, Featured, The Experience Economist
Go to all blog posts The Power of Mobile Storytelling As we are approaching the spring and summer season for tourism and leisure, we gathered a few insights into mobile-based experience design focusing on storytelling. These guidelines are drawn from some of our...
Oct 28, 2019 | Articles, Creative Strategy, Digital Innovation, Featured, Hybrid Thinking, The Experience Economist
Accelerate Your Brand Evolution With Hybrid Thinking Originally published on March 03, 2017 Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in...