Mar 14, 2024 | Articles, Artificial Intelligence, Creative Strategy, Digital Innovation
Inhabitancy by Design for Place X A New Era in the Creation of Spatial Experiences and Narratives We live in an intricately interconnected world. A world where digital and physical, play and learning, working and dwelling increasingly interlace with the delicacy of a...
Jan 2, 2024 | Artificial Intelligence, Creative Strategy, Digital Innovation, Experience Design, Featured, The Experience Economist
Our Lives in the Uncanny Virtuality You may have heard of The Uncanny Valley, and you may have faced it more than once. The phenomenon was first coined and described by the Japanese roboticist Masahiro Mori in an article published in 1970. Mori identified the...
Mar 28, 2022 | Digital Innovation, Experience Design, Featured, The Experience Economist
Go to all blog posts The Power of Mobile Storytelling As we are approaching the spring and summer season for tourism and leisure, we gathered a few insights into mobile-based experience design focusing on storytelling. These guidelines are drawn from some of our...
Oct 28, 2019 | Articles, Creative Strategy, Digital Innovation, Featured, Hybrid Thinking, The Experience Economist
Accelerate Your Brand Evolution With Hybrid Thinking Originally published on March 03, 2017 Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in...
Aug 4, 2017 | Digital Innovation, Experience Design
Mirror, Mirror On The Wall, What Will Make Your Travel Brand Thrive Or Fall? August 4, 2017 The travel industry needs to recognise that its game has and will continue to change. Travellers and the world they explore have evolved. Mottos about the best destinations,...
Mar 20, 2017 | Digital Innovation, Experience Design
The New Experience Business Trends That Might Change Your Brand March 20, 2017 Any marketer involved in branding in 2017 is almost certain to be involved in experience design or experience management in one way or the other. As with many disciplines, experience design...