Global Real Estate Experts, July 27, 2018

The importance of leisure and experience is encouraging a new generation of attractions.

“The new landmark leisure concepts break out of the box and sometimes they even break the mould,” says Klaus Sommer Paulsen, founder and CEO of AdventureLAB in Denmark, an experience design and integrated storytelling studio that is working with attractions, destinations and retail clients around the world.

“The new hybrid of attractions – places that hold the power to drive people to them – combines experiences such as those of museums and amusement parks, sports and digital gaming and retail with leisure. Such combinations can create new, extremely alluring concepts. What happens, if a mall is also an aquarium? What happens, if it is divided into different zones with their own themes, like lands in a theme park?” …